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A Framework for Marketing Management
AED 65.00AED 125.00 AED 65.00 (-48%)
By Philip Kotler , By (author) Kevin Lane Keller
Description
For graduate and undergraduate marketing management courses.
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
Specifications
Additional information
Weight | 0.189 kg |
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Dimensions | 23.1 × 0.12 × 0.3 cm |
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