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A Framework for Marketing Management
AED 145.00AED 295.00 AED 145.00 (-51%)
By Philip Kotler , By (author) Kevin Lane Keller
Description
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
Specifications
Additional information
| Weight | 0.189 kg |
|---|---|
| Dimensions | 23.1 × 0.12 × 0.3 cm |
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