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Basic Marketing Research
AED 320.00 AED 150.00 (-53%)
For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
By Naresh Malhotra
|Dimensions||28 × 0.02 × 0.5 cm|
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