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Consumer Behavior: Building Market Strategy
AED 275.00 AED 145.00 (-47%)
Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
By (author) Delbert Hawkins , By (author) David Mothersbaugh
|Dimensions||26.2 × 0.031 × 0.5 cm|
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