Consumer Behavior: Building Market Strategy

AED 145.00AED 275.00 AED 145.00 (-47%)

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Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
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SKU: FB650 Category: Tag:

AED 145.00AED 275.00 AED 145.00 (-47%)

Estimated delivery date is on Nov 29

Description

By (author) Delbert Hawkins , By (author) David Mothersbaugh

Specifications

Additional information

Weight 0.211 kg
Dimensions 26.2 × 0.031 × 0.5 cm

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Consumer Behavior: Building Market Strategy

Consumer Behavior: Building Market Strategy

AED 145.00AED 275.00 AED 145.00 (-47%)

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