Contemporary Issues in Marketing and Consumer Behaviour

AED 110.00AED 225.00 AED 110.00 (-51%)

Only 1 left in stock

An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more. Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts. Written by a team of experts in the field, this title fills a gap in a growing market interested in these contemporary issues. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behavior and a useful resource for dissertation study at both undergraduate and postgraduate levels.
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SKU: FB651 Category: Tag:

AED 110.00AED 225.00 AED 110.00 (-51%)

Estimated delivery date is on Dec 13

Description

By Elizabeth Parsons , By (author) Pauline Maclaran

Specifications

Additional information

Weight 0.191 kg
Dimensions 24.8 × 1.524 × 0.4 cm

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Contemporary Issues in Marketing and Consumer Behaviour

Contemporary Issues in Marketing and Consumer Behaviour

AED 110.00AED 225.00 AED 110.00 (-51%)

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