Save AED 115.00
Roll over image to zoom in
Click to open expanded view
Contemporary Issues in Marketing and Consumer Behaviour
AED 225.00 AED 110.00 (-51%)
An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more. Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts. Written by a team of experts in the field, this title fills a gap in a growing market interested in these contemporary issues. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behavior and a useful resource for dissertation study at both undergraduate and postgraduate levels.
By Elizabeth Parsons , By (author) Pauline Maclaran
|Dimensions||24.8 × 1.524 × 0.4 cm|
Only logged in customers who have purchased this product may leave a review.
No more offers for this product!