Customer Relationship Management

AED 145.00AED 350.00 AED 145.00 (-59%)

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Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle. Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is also appropriate for graduate students in information management attending courses on CRM and participants in specific CRM/database management.
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SKU: FB659 Category: Tag:

AED 145.00AED 350.00 AED 145.00 (-59%)

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By (author) Rob Beltman , By (author) Ed Peelen


Additional information

Weight 0.191 kg
Dimensions 24.9 × 0.023 × 0.5 cm

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Customer Relationship Management

Customer Relationship Management

AED 145.00AED 350.00 AED 145.00 (-59%)

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