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Customer Relationship Management
AED 145.00AED 350.00 AED 145.00 (-59%)
Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle.Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is also appropriate for graduate students in information management attending courses on CRM and participants in specific CRM/database management.
Description
By (author) Rob Beltman , By (author) Ed Peelen
Specifications
Additional information
Weight | 0.191 kg |
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Dimensions | 24.9 × 0.023 × 0.5 cm |
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