E-Marketing – 4th Ed.

AED 95.00AED 180.00 AED 95.00 (-47%)

In stock

By Judy Strauss , Adel El-Ansary , Raymond Frost
Sold By:  FriendshipBookshop
SKU: FB102 Category: Tag:

AED 95.00AED 180.00 AED 95.00 (-47%)

Description

For courses in Electronic Marketing and Internet Business.

This 4th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business models that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors have tightened their presentation by using a strategic perspective and giving many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed.

Specifications

Additional information

Weight0.177 kg
Dimensions23.4 × 0.017 × 0.5 cm

Reviews (0)

Be the first to review “E-Marketing – 4th Ed.”

Reviews

There are no reviews yet.

Shop By Category

E-Marketing - 4th Ed.

E-Marketing - 4th Ed.

AED 95.00AED 180.00 AED 95.00 (-47%)

Add to cart