E-Marketing – 4th Ed.

AED 95.00AED 180.00 AED 95.00 (-47%)

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By Judy Strauss , Adel El-Ansary , Raymond Frost
Sold By:  FriendshipBookshop
SKU: FB102 Category: Tag:

AED 95.00AED 180.00 AED 95.00 (-47%)

Estimated delivery date is on Feb 07

Description

For courses in Electronic Marketing and Internet Business.

This 4th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business models that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors have tightened their presentation by using a strategic perspective and giving many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed.

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Weight 0.177 kg
Dimensions 23.4 × 0.017 × 0.5 cm

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