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Electronic Commerce 2012 Global Edition
AED 395.00 AED 155.00 (-61%)
For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks--all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike. To keep pace with today's ever-changing technology, the seventh edition has been streamlined--removing material that's no longer relevant, while still providing students with information on the hottest topics in the field.
By Efraim Turban , By (author) David King
|27.5 × 0.03 × 0.4 cm