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FOUNDATIONS OF MARKETING
AED 95.00AED 225.00 AED 95.00 (-58%)
By David Jobber , John Fahy
Description
Foundations of Marketing 2/e is a thorough, up-to-date and exciting introductory textbook that’s ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.
Specifications
Additional information
| Weight | 0.196 kg |
|---|---|
| Dimensions | 25.9 × 0.17 × 0.4 cm |
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