Framework for Marketing Management by Kotler

AED 95.00AED 225.00 AED 95.00 (-58%)

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By Philip T. Kotler

Sold By:  FriendshipBookshop
SKU: FB154 Category: Tag:

AED 95.00AED 225.00 AED 95.00 (-58%)

Description

For undergraduate and MBA courses in Marketing Management and Marketing Strategy.

A Framework for Marketing Management is a concise paperback adapted from Philip Kotler’s #1 selling textbook, Marketing Management. This books focuses on key points such as how to analyze the market and competitors, how to develop strategies, and how to deliver and manage effective marketing programs. A streamlined approach also offers greater flexibility in classes where outside cases, simulations, and projects are brought in.

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Additional information

Weight0.192 kg
Dimensions23 × 0.15 × 0.5 cm

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Framework for Marketing Management by Kotler

Framework for Marketing Management by Kotler

AED 95.00AED 225.00 AED 95.00 (-58%)

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