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Framework for Marketing Management by Kotler
AED 95.00AED 225.00 AED 95.00 (-58%)
By Philip T. Kotler
Description
For undergraduate and MBA courses in Marketing Management and Marketing Strategy.
A Framework for Marketing Management is a concise paperback adapted from Philip Kotler’s #1 selling textbook, Marketing Management. This books focuses on key points such as how to analyze the market and competitors, how to develop strategies, and how to deliver and manage effective marketing programs. A streamlined approach also offers greater flexibility in classes where outside cases, simulations, and projects are brought in.
Specifications
Additional information
Weight | 0.192 kg |
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Dimensions | 23 × 0.15 × 0.5 cm |
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