Global Marketing : A decision-oriented approach

AED 110.00AED 220.00 AED 110.00 (-50%)

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The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.
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AED 110.00AED 220.00 AED 110.00 (-50%)

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By Svend Hollensen

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Weight 0.194 kg
Dimensions 26.4 × 0.032 × 0.3 cm

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Global Marketing : A decision-oriented approach

Global Marketing : A decision-oriented approach

AED 110.00AED 220.00 AED 110.00 (-50%)

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