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INTEGRATED MKTG COMUNICATIONS
AED 125.00AED 250.00 AED 125.00 (-50%)
By Hans Ouwersloot , Tom Duncan
Description
Everything communicates. Any action that a company takeswill leave an impression on its consumers. IntegratedMarketing Communications is about the coherent,consistent and clear use of a company’s communicationoptions. The text provides students with a solidunderstanding of all of the major marketing communicationfunctions and media alternatives, and the processes forintegrating these activities in the most effective and efficientway in order to develop long-term, profitable customer relationships that build brands and create brand equity.
Specifications
Additional information
Weight | 0.077 kg |
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Dimensions | 10.4 × 0.8 × 0.5 cm |
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