Created in 1889 by Jeanne Lanvin, the very first French Couture House is one of the leading references in the fashion industry. Bouchra Jarrar, sensitive and modern, is appointed as Creative Director for Women’s Collection of the house, replacing Alber Elbaz. ‘Her timeless style is in keeping with the style and values of our company. Her talent, her high standards and her mastery of cuts and fabrics will bring a breath of freshness and modernity into the house, while respecting its soul as the oldest Paris couture house, a symbol of French elegance.’ – Lanvin chief executive officer Michèle Huiban The Lanvin Fifth Sense In 1924, Jeanne Lanvin created Lanvin Parfums at 4, Rond-Point des Champs-Elysées. The legendary Arpège fragrance was born three years later and was an immediate ‘must-have’, putting the House very much in the spotlight. 90 years later and the brand now boasts nine women’s fragrances and two men’s fragrances.