MARKETING FOR HOSPITALITY AND TOURISM

AED 150.00AED 395.00 AED 150.00 (-62%)

In stock

By Philip T. Kotler , By (author) John T. Bowen , By (author) Ph.D. James Makens
Sold By:  FriendshipBookshop
SKU: FB293 Category: Tag:

AED 150.00AED 395.00 AED 150.00 (-62%)

Description

THE most widely used Hospitality marketing book-this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors’ expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today’s global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking, database marketing and revenue management help solidify the book’s position as the definitive source for information on hospitality marketing.

Specifications

Additional information

Weight0.216 kg
Dimensions27.4 × 0.026 × 0.5 cm

Reviews (0)

Be the first to review “MARKETING FOR HOSPITALITY AND TOURISM”

Reviews

There are no reviews yet.

Shop By Category

MARKETING FOR HOSPITALITY AND TOURISM

MARKETING FOR HOSPITALITY AND TOURISM

AED 150.00AED 395.00 AED 150.00 (-62%)

Add to cart