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MARKETING MANAGEMENT
AED 95.00AED 200.00 AED 95.00 (-53%)
By Philip T. Kotler , By (author) Kevin Lane Keller
Description
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.
This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
Specifications
Additional information
Weight | 0.214 kg |
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Dimensions | 27.5 × 0.029 × 0.5 cm |
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