MARKETING RESEARCH AN APPLIED ORIENTATION N MAHLOT

AED 95.00AED 225.00 AED 95.00 (-58%)

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By Naresh Malhotra
Sold By:  FriendshipBookshop
SKU: FB300 Category: Tag:

AED 95.00AED 225.00 AED 95.00 (-58%)

Description

This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside of the United States.

For undergraduate and graduate marketing research courses.

Marketing Research: An Applied Orientation allows students to actually experience the interaction between marketing research and marketing decision-making.

Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.

The sixth edition is even more current, contemporary, illustrative, and sensitive to user needs.

Specifications

Additional information

Weight0.216 kg
Dimensions27.8 × 0.034 × 0.4 cm

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MARKETING RESEARCH AN APPLIED ORIENTATION N MAHLOT

MARKETING RESEARCH AN APPLIED ORIENTATION N MAHLOT

AED 95.00AED 225.00 AED 95.00 (-58%)

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