No products in the cart.
Save AED 130.00
Roll over image to zoom in
MARKETING RESEARCH AN APPLIED ORIENTATION N MAHLOT
AED 95.00AED 225.00 AED 95.00 (-58%)
By Naresh Malhotra
Description
This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside of the United States.
For undergraduate and graduate marketing research courses.
Marketing Research: An Applied Orientation allows students to actually experience the interaction between marketing research and marketing decision-making.
Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.
The sixth edition is even more current, contemporary, illustrative, and sensitive to user needs.
Specifications
Additional information
Weight | 0.216 kg |
---|---|
Dimensions | 27.8 × 0.034 × 0.4 cm |
Reviews
There are no reviews yet.