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STRATEGIC MANAGEMENT OF TECHNOLOGICAL INNOVATION
AED 150.00AED 325.00 AED 150.00 (-54%)
By Melissa Schilling
Description
Analyze. Formulate. Implement.
Melissa Schilling’s Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
Specifications
Additional information
| Weight | 0.185 kg |
|---|---|
| Dimensions | 23.1 × 0.013 × 0.5 cm |
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