STRATEGIES FOR E-BUSINESS

AED 150.00AED 295.00 AED 150.00 (-49%)

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By Albrecht Enders , By (author) Tawfik Jelassi
Sold By:  FriendshipBookshop
SKU: FB472 Category: Tag:

AED 150.00AED 295.00 AED 150.00 (-49%)

Estimated delivery date is on Feb 07

Description

Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students’ analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.

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Additional information

Weight 0.194 kg
Dimensions 24.6 × 0.3 × 0.4 cm

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