STRATEGY SAFARI

AED 95.00AED 175.00 AED 95.00 (-46%)

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By Henry Mintzberg , By (author) Bruce Ahlstrand , By (author) Joseph Lampel
Sold By:  FriendshipBookshop
SKU: FB474 Category: Tag:

AED 95.00AED 175.00 AED 95.00 (-46%)

Estimated delivery date is on Feb 07

Description

“Henry Mintzberg’s views are a breath of fresh air which can only encourage the good guys.” The Observer

“My favourite management book of the last 25 years? No contest. The Rise & Fall of Strategic Planning.” Tom Peters, managment guru

Strategy is the most prestigious but also the most confusing part of business. Managers are constantly bombarded with new jargon and the latest fads promising the magic bullet for every strategic problem. The world of strategy can seem to be an impenetrable jungle. Strategy Safari presents a powerful antidote to the dilemma of needing to know about strategy and yet not being able to find any comprehensible guidelines. This revised edition is a comprehensive, colourful and illuminating tour through the wilds of strategic management.

In this provocative, jargon-free and extremely readable guide, top strategy authors Mintzberg, Ahlstrand & Lampel clearly set out and critique each of the ten major schools of strategic management thinking to help you grasp what you really need to know.

Take the strategy safari – your business will thank you for it.

Specifications

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Weight 1.524 kg
Dimensions 22.86 × 0.254 × 0.4 cm

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