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  • What Is Marketing

    By Alvin J. Silk

    AED 20.00AED 55.00 AED 20.00
  • Using Z : Specification Proof Refinement

    This book contains enough mnaterial for three complete courses of study. It provides an introduction to the world of logic, sets and relations. It explains the use of the Znotation in the specification of realistic systems. It shows how Z specifications may be refined to produce executable code; this is demonstrated in a selection of case studies. The essentials of specification, refinement and proof are covered, revealing techniques never previously published.

    AED 90.00AED 150.00 AED 90.00
  • Unlock Level 1 Reading and Writing Skills Student’s Book and Online Workbook

    Unlock is a five-level academic skills course that combines carefully scaffolded exercises, a comprehensive approach to critical thinking and motivating video. Unlock Reading and Writing Skills Level 1 provides 60-90 hours of classroom material. Access to the Online Workbook is provided via a code packaged with the Student’s Book. Critical Thinking sections give students frameworks to formulate their own opinions and express themselves effectively in the end-of-unit academic tasks. Unique research into common learner errors (using the Cambridge English Corpus) focuses the language used in Unlock on those areas learners find most challenging. Videos from Discovery Education (TM) (accessible via the Cambridge Learning Management System and supplied on the Teacher’s Book DVD) provide new angles on a range of academic subjects.

    AED 95.00AED 190.00 AED 95.00
  • Human Resource Management : A Case Study Approach

    Human Resource Management: A Case Study Approach is ideal for all HR students with limited real-life experience of HR in the workplace. Covering all the essential HR topics including recruitment, reward, performance management, employment relations, health and safety and equality and diversity, this book expertly uses case studies of these activities and issues in the real world to truly show HR in practice.

    Closely structured around the changing role of the HR function, Human Resource Management: A Case Study Approach provides expert guidance on HR processes and practices in the modern workplace while also looking forward to the role of HR professionals in the future. Packed with case studies, international examples and global research, this is an essential resource for all students of HR from the beginning of their studies right through to graduation and into the workplace. Online resources include powerpoint slides and lecture notes for tutors and additional case studies and multiple choice questions for students.

    AED 155.00AED 365.00 AED 155.00
  • Handbook of Biometrics

    Biometrics is a rapidly evolving field with applications ranging from accessing one’s computer to gaining entry into a country. The deployment of large-scale biometric systems in both commercial and government applications has increased public awareness of this technology. Recent years have seen significant growth in biometric research resulting in the development of innovative sensors, new algorithms, enhanced test methodologies and novel applications. This book addresses this void by inviting some of the prominent researchers in Biometrics to contribute chapters describing the fundamentals as well as the latest innovations in their respective areas of expertise.

    AED 125.00AED 250.00 AED 125.00
  • Global Political Economy

    Praised for its authoritative coverage, Global Political Economy places the study of IPE in its broadest theoretical context.

    This text not only helps students understand the fundamentals of how the global economy works but also encourages them to use theory to more fully grasp the connections between key issue areas like trade and development. Written by a leading IPE scholar, Global Political Economy equally emphasizes theory and practice to provide a framework for analyzing current events and long-term developments in the global economy.

    AED 110.00AED 235.00 AED 110.00
  • Global Marketing : A decision-oriented approach

    The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.

    AED 110.00AED 220.00 AED 110.00
  • Electronic Commerce 2012 Global Edition

    For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks–all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike. To keep pace with today’s ever-changing technology, the seventh edition has been streamlined–removing material that’s no longer relevant, while still providing students with information on the hottest topics in the field.

    AED 155.00AED 395.00 AED 155.00

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