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  • What Is Marketing

    By Alvin J. Silk

    AED 35.00AED 55.00 AED 35.00
  • Using Z : Specification Proof Refinement

    This book contains enough mnaterial for three complete courses of study. It provides an introduction to the world of logic, sets and relations. It explains the use of the Znotation in the specification of realistic systems. It shows how Z specifications may be refined to produce executable code; this is demonstrated in a selection of case studies. The essentials of specification, refinement and proof are covered, revealing techniques never previously published.

    AED 90.00AED 150.00 AED 90.00
  • Human Resource Management : A Case Study Approach

    Human Resource Management: A Case Study Approach is ideal for all HR students with limited real-life experience of HR in the workplace. Covering all the essential HR topics including recruitment, reward, performance management, employment relations, health and safety and equality and diversity, this book expertly uses case studies of these activities and issues in the real world to truly show HR in practice.

    Closely structured around the changing role of the HR function, Human Resource Management: A Case Study Approach provides expert guidance on HR processes and practices in the modern workplace while also looking forward to the role of HR professionals in the future. Packed with case studies, international examples and global research, this is an essential resource for all students of HR from the beginning of their studies right through to graduation and into the workplace. Online resources include powerpoint slides and lecture notes for tutors and additional case studies and multiple choice questions for students.

    AED 155.00AED 365.00 AED 155.00
  • Handbook of Biometrics

    Biometrics is a rapidly evolving field with applications ranging from accessing one’s computer to gaining entry into a country. The deployment of large-scale biometric systems in both commercial and government applications has increased public awareness of this technology. Recent years have seen significant growth in biometric research resulting in the development of innovative sensors, new algorithms, enhanced test methodologies and novel applications. This book addresses this void by inviting some of the prominent researchers in Biometrics to contribute chapters describing the fundamentals as well as the latest innovations in their respective areas of expertise.

    AED 125.00AED 250.00 AED 125.00
  • Global Political Economy

    Praised for its authoritative coverage, Global Political Economy places the study of IPE in its broadest theoretical context.

    This text not only helps students understand the fundamentals of how the global economy works but also encourages them to use theory to more fully grasp the connections between key issue areas like trade and development. Written by a leading IPE scholar, Global Political Economy equally emphasizes theory and practice to provide a framework for analyzing current events and long-term developments in the global economy.

    AED 110.00AED 235.00 AED 110.00
  • Global Marketing : A decision-oriented approach

    The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.

    AED 110.00AED 220.00 AED 110.00
  • Electronic Commerce 2012 Global Edition

    For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks–all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike. To keep pace with today’s ever-changing technology, the seventh edition has been streamlined–removing material that’s no longer relevant, while still providing students with information on the hottest topics in the field.

    AED 155.00AED 395.00 AED 155.00
  • Distributed Systems: Pearson New International Edition : Principles and Paradigms

    For courses on Distributed Systems, Distributed Operating Systems, and Advanced Operating Systems focusing on distributed systems, found in departments of Computer Science, Computer Engineering and Electrical Engineering. Very few textbooks today explore distributed systems in a manner appropriate for university students. In this unique text, esteemed authors Tanenbaum and van Steen provide full coverage of the field in a systematic way that can be readily used for teaching. No other text examines the underlying principles – and their applications to a wide variety of practical distributed systems – with this level of depth and clarity.

    AED 155.00AED 425.00 AED 155.00
  • Discrete-Event System Simulation

    Discrete Event System Simulationis ideal for junior- and senior-level simulation courses in engineering, business, or computer science. It is also a useful reference for professionals in operations research, management science, industrial engineering, and information science.

    While most books on simulation focus on particular software tools, Discrete Event System Simulation examines the principles of modeling and analysis that translate to all such tools. This language-independent text explains the basic aspects of the technology, including the proper collection and analysis of data, the use of analytic techniques, verification and validation of models, and designing simulation experiments. It offers an up-to-date treatment of simulation of manufacturing and material handling systems, computer systems, and computer networks.

    Students and instructors will find a variety of resources at the associated website, www.bcnn.net/, including simulation source code for download, additional exercises and solutions, web links and errata.

    AED 155.00AED 450.00 AED 155.00

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