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  • Contemporary Strategy Analysis : Text and Cases Edition

    Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition several topics have increased emphasis including: platform-based competition and ‘ecosystems’ of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation. Cases are completely updated to include companies which are prominent in the business press and well known to students (eg Amazon, Tesla, Tough Mudder, Tata Group, Samsung). Contemporary Strategy Analysis: Text and Cases, 9th Edition combines the text with an updated collection of 20 case studies. It is suitable for both MBA and advanced undergraduate students.

    AED 150.00AED 425.00 AED 150.00
  • Contemporary Management

    When first introduced, Contemporary Management, by Jones and George made a huge splash with its innovative voice, content, pedagogy, design, and package. The cutting-edge 4th Edition continues to redefine what principles of management texts should look, sound, and feel like. As an author team Gareth Jones and Jennifer George are uniquely qualified to write about both the strategic and organizational challenges managers face. No Management textbook author team today matches their combined research and text-writing experience. Contemporary Management is a comprehensive text that surveys the theoretical underpinnings of modern management thought and research. Through a variety of real world examples from small, medium, and large companies it shows the reader how those ideas are used by practicing managers. While the organization of this text follows the mainstream functional approach of planning, organizing, leading, and controlling its chapters can be used flexibly and instructors can organize their management course according to the format they are most comfortable with. One of the most popular features of the book has always been its focus on the “Manager as a Person,” which discusses managers as real people with their own personalities, strengths, weaknesses, opportunities, and problems. In the 4th Edition, the authors expand on this theme by discussing the importance of management competencies–the specific set of skills, abilities, and experiences that gives one manager the ability to perform at a higher level than another in a specific context. The themes of diversity, ethics, and information technology have also been greatly expanded in the 4th Edition through chapters dedicated to each of these topics as well as in-text examples, photographs, “unboxed” stories, and the end-of-chapter material – all areas of importance that truly serve to bring to life the workplace realities that today’s student will encounter in the course of a career.

    AED 120.00AED 240.00 AED 120.00
  • Contemporary Issues in Marketing and Consumer Behaviour

    An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more.

    Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts.

    Written by a team of experts in the field, this title fills a gap in a growing market interested in these contemporary issues. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behavior and a useful resource for dissertation study at both undergraduate and postgraduate levels.

    AED 110.00AED 225.00 AED 110.00
  • Consumer Behavior

    This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside the United States.

    For undergraduate and graduate consumer behavior courses.

    The text that set the standard for consumer behavior study.

    Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.

    The tenth edition captures the impact of new media on consumer behavior and focuses on the marketers’ ability to learn more about customers’ purchases in order to implement strategy with greater precision.

    AED 90.00AED 150.00 AED 90.00
  • Construction Law

    Construction Law provides the reader with a comprehensive guide to the complex world of construction contracts, litigation, planning and environmental law, Public and EU law, statutes, safety and building regulations – all of which are thoughtfully and comprehensively explained in a clear, concise tone that is suitable for both the student and professional reader. Includes key coverage of FIDIC, NECC, JCT and ICE forms..

    AED 95.00AED 175.00 AED 95.00
  • Construction Business Management

    Construction is a risky business! And unfortunately the reality is that construction company managers often lack the necessary “business management” skills needed to ensure the survival of their firms. This groundbreaking new book is the first of its kind that consolidates critical business management topics, and presents them practically and accessibly by showing how they relate to the management of a construction company.

    AED 150.00AED 375.00 AED 150.00
  • Concepts : Strategic Management and Business Policy

    Wheelen and Hunger takes a unique approach to helping students synthesize all of the factors of the strategic process through a student friendly Strategic Management Model.

    AED 65.00AED 125.00 AED 65.00
  • Computer Networking: A Top-Down Approach

    Building on the successful top-down approach of previous editions, the Sixth Edition of Computer Networking continues with an early emphasis on application-layer paradigms and application programming interfaces (the top layer), encouraging a hands-on experience with protocols and networking concepts, before working down the protocol stack to more abstract layers. This book has become the dominant book for this course because of the authors’ reputations, the precision of explanation, the quality of the art program, and the value of their own supplements.

    AED 150.00AED 450.00 AED 150.00
  • Complete EU Law : Text, Cases, and Materials

    Complete EU Law combines extracts from leading cases and articles with expert author commentary in a concise and student-friendly format. The broad range of key topics taught on EU law modules are thoroughly covered, including full chapters on human rights and competition law.

    The Complete titles are ambitious in their scope; they’ve been carefully developed with teachers to offer law students more than just a presentation of the key concepts. Instead they offer a complete package. Only by building on the foundations of the subject, by showing how the law works, demonstrating its application through extracts from cases and judgments, and by giving students the tools and the confidence to think critically about the law will they gain a complete understanding.

    This text is also supported by an Online Resource Centre which includes:
    * An interactive timeline and map illustrating the development of the EU and providing essential background knowledge of the Union and its Member States
    * Video clips from the European Commission showing key moments in EU legal history
    * Updates from the authors allowing students to stay on top of key developments in EU law
    * Self-test questions with instant feedback to help check understanding and assist with revision
    * Outline answers to assessment questions to help develop essay and problem-solving skills ahead of exams

    AED 145.00AED 290.00 AED 145.00
  • Complete Criminal Law : Text, Cases, and Materials

    Complete Criminal Law: Text, Cases, & Materials offers a student-centered approach to the criminal law syllabus. A clear and concise explanation of general legal principles is combined with fully integrated extracts from the leading cases and a wide range of academic materials. The extracts have been carefully selected to ensure that they are detailed enough to illustrate the point of law under consideration, but succinct enough not to disrupt the flow
    of the text or to intimidate the student new to the study of criminal law.

    The book has been carefully structured with the needs of the student firmly in mind. Each chapter begins with basic principles, and gradually covers all the core topics a student needs to know. Unique to this textbook is the extent to which the law is placed firmly in its social context. This will reinforce understanding by relating essential aspects of the law to vital social and moral problems.

    Throughout the text a range of learning features are employed to consolidate understanding and encourage application: ‘thinking points’ containing reflective and short answer questions, definition boxes, summary points, diagrams, and problem/essay questions (with guidance on answering all questions on the accompanying Online Resource Centre). Chapter summaries and further reading recommendations provide the perfect springboard for further research.
    This innovative text aims to engage the reader in an active approach to learning and to stimulate reflection about the role of criminal law in society.

    Online Resource Centre

    Student resources
    – Annual updates
    – Links to relevant websites
    – Answer guidance on problem questions and ‘thinking points’ from the text
    – Extra exam style questions with answers guidance

    Lecturer resources
    – Test bank of 200 multiple choice questions

    AED 95.00AED 195.00 AED 95.00

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