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  • What Is Marketing

    This book explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. The book is organized according to the design of the first-year marketing course in the two-year MBA program at the Harvard Business School. Each chapter of the book is written by HBS faculty and used by MBA students in preparation for classroom participation. The book consists of three parts: the analysis of marketing opportunities, the formulation of marketing strategy, and the execution of that strategy.

    AED 67.00AED 95.00 AED 67.00
  • Using Z : Specification Proof Refinement

    This book contains enough mnaterial for three complete courses of study. It provides an introduction to the world of logic, sets and relations. It explains the use of the Znotation in the specification of realistic systems. It shows how Z specifications may be refined to produce executable code; this is demonstrated in a selection of case studies. The essentials of specification, refinement and proof are covered, revealing techniques never previously published.

    AED 105.00AED 150.00 AED 105.00
  • Unlock Level 1 Reading and Writing Skills Student’s Book and Online Workbook

    Unlock is a five-level academic skills course that combines carefully scaffolded exercises, a comprehensive approach to critical thinking and motivating video. Unlock Reading and Writing Skills Level 1 provides 60-90 hours of classroom material. Access to the Online Workbook is provided via a code packaged with the Student’s Book. Critical Thinking sections give students frameworks to formulate their own opinions and express themselves effectively in the end-of-unit academic tasks. Unique research into common learner errors (using the Cambridge English Corpus) focuses the language used in Unlock on those areas learners find most challenging. Videos from Discovery Education (TM) (accessible via the Cambridge Learning Management System and supplied on the Teacher’s Book DVD) provide new angles on a range of academic subjects.

    AED 133.00AED 190.00 AED 133.00
  • Unlock Level 1 Listening and Speaking Skills Student’s Book and Online Workbook

    Unlock is a five-level academic skills course that combines carefully scaffolded exercises, a comprehensive approach to critical thinking and motivating video. Unlock Reading and Writing Skills Level 1 provides 60-90 hours of classroom material. Access to the Online Workbook is provided via a code packaged with the Student’s Book. Critical Thinking sections give students frameworks to formulate their own opinions and express themselves effectively in the end-of-unit academic tasks. Unique research into common learner errors (using the Cambridge English Corpus) focuses the language used in Unlock on those areas learners find most challenging. Videos from Discovery Education (TM) (accessible via the Cambridge Learning Management System and supplied on the Teacher’s Book DVD) provide new angles on a range of academic subjects.

    AED 137.00AED 195.00 AED 137.00
  • Human Resource Management : A Case Study Approach

    Human Resource Management: A Case Study Approach is ideal for all HR students with limited real-life experience of HR in the workplace. Covering all the essential HR topics including recruitment, reward, performance management, employment relations, health and safety and equality and diversity, this book expertly uses case studies of these activities and issues in the real world to truly show HR in practice.

    Closely structured around the changing role of the HR function, Human Resource Management: A Case Study Approach provides expert guidance on HR processes and practices in the modern workplace while also looking forward to the role of HR professionals in the future. Packed with case studies, international examples and global research, this is an essential resource for all students of HR from the beginning of their studies right through to graduation and into the workplace. Online resources include powerpoint slides and lecture notes for tutors and additional case studies and multiple choice questions for students.

    AED 256.00AED 365.00 AED 256.00
  • Harry Potter and the Order of the Phoenix

    Harry is furious that he has been abandoned at the Dursleys’ house for the summer, for he suspects that Voldemort is gathering an army, that he himself could be attacked, and that his so-called friends are keeping him in the dark. Finally rescued by wizard bodyguards, he discovers that Dumbledore is regrouping the Order of the Phoenix – a secret society first formed years ago to fight Voldemort. But the Ministry of Magic is against the Order, lies are being spread by the wizards’ tabloid, the Daily Prophet, and Harry fears that he may have to take on this epic battle against evil alone.

    AED 46.00AED 65.00 AED 46.00
  • Handbook of Biometrics

    Biometrics is a rapidly evolving field with applications ranging from accessing one’s computer to gaining entry into a country. The deployment of large-scale biometric systems in both commercial and government applications has increased public awareness of this technology. Recent years have seen significant growth in biometric research resulting in the development of innovative sensors, new algorithms, enhanced test methodologies and novel applications. This book addresses this void by inviting some of the prominent researchers in Biometrics to contribute chapters describing the fundamentals as well as the latest innovations in their respective areas of expertise.

    AED 175.00AED 250.00 AED 175.00
  • Global Political Economy

    Praised for its authoritative coverage, Global Political Economy places the study of IPE in its broadest theoretical context.

    This text not only helps students understand the fundamentals of how the global economy works but also encourages them to use theory to more fully grasp the connections between key issue areas like trade and development. Written by a leading IPE scholar, Global Political Economy equally emphasizes theory and practice to provide a framework for analyzing current events and long-term developments in the global economy.

    AED 165.00AED 235.00 AED 165.00
  • Global Marketing : A decision-oriented approach

    The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.

    AED 154.00AED 220.00 AED 154.00
  • The English Legal System : 2015-2016

    Slapper and Kelly’s The English Legal System explains and critically assesses how our law is made and applied. Trusted by generations of academics and students, this authoritative textbook clearly describes the legal rules of England and Wales and their collective influence as a sociocultural institution.

    This latest edition of The English Legal System has been substantially updated. Slapper & Kelly can always be relied upon for accurate and reliable coverage of all of the latest developments which impact on the legal system in England and Wales.

    Key learning features include:

    useful chapter summaries which act as a good check point for students

    ‘food for thought’ questions at the end of each chapter to prompt critical thinking and reflection

    sources for further reading and suggested websites at the end of each chapter to point students towards further learning pathways

    an online skills network including how tos, practical examples, tips, advice and interactive examples of English law in action.

    Relied upon by generations of students, Slapper and Kelly’s The English Legal System is a permanent fixture in this ever-evolving subject.

    AED 182.00AED 260.00 AED 182.00
  • Electronic Commerce 2012 Global Edition

    For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks–all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike. To keep pace with today’s ever-changing technology, the seventh edition has been streamlined–removing material that’s no longer relevant, while still providing students with information on the hottest topics in the field.

    AED 277.00AED 395.00 AED 277.00
  • Distributed Systems: Pearson New International Edition : Principles and Paradigms

    For courses on Distributed Systems, Distributed Operating Systems, and Advanced Operating Systems focusing on distributed systems, found in departments of Computer Science, Computer Engineering and Electrical Engineering. Very few textbooks today explore distributed systems in a manner appropriate for university students. In this unique text, esteemed authors Tanenbaum and van Steen provide full coverage of the field in a systematic way that can be readily used for teaching. No other text examines the underlying principles – and their applications to a wide variety of practical distributed systems – with this level of depth and clarity.

    AED 298.00AED 425.00 AED 298.00
  • Discrete-Event System Simulation

    Discrete Event System Simulationis ideal for junior- and senior-level simulation courses in engineering, business, or computer science. It is also a useful reference for professionals in operations research, management science, industrial engineering, and information science.

    While most books on simulation focus on particular software tools, Discrete Event System Simulation examines the principles of modeling and analysis that translate to all such tools. This language-independent text explains the basic aspects of the technology, including the proper collection and analysis of data, the use of analytic techniques, verification and validation of models, and designing simulation experiments. It offers an up-to-date treatment of simulation of manufacturing and material handling systems, computer systems, and computer networks.

    Students and instructors will find a variety of resources at the associated website, www.bcnn.net/, including simulation source code for download, additional exercises and solutions, web links and errata.

    AED 315.00AED 450.00 AED 315.00
  • Discourse Analysis for Language Teachers

    Discourse Analysis for Language Teaching gives a practical introduction to the field of discourse analysis and its relevance for language teaching. It begins by answering the question ‘What is discourse analysis?’ and examines how discourse analysts approach spoken and written language. Different models of analysis are outlined and evaluated in terms of their usefulness to language teachers. This is followed by chapters on discourse-oriented approaches to grammar, vocabulary and phonology. The final section looks at spoken and written language in the light of native-speaker and learner data and considers examples of teaching approaches. Discourse Analysis for Language Teaching has a very practical orientation, and the text is interspersed with reader activities with guidance on appropriate responses at the end.

    AED 172.00AED 245.00 AED 172.00
  • Digital Lighting and Rendering

    Crafting a perfect rendering in 3D software means nailing all the details. And no matter what software you use, your success in creating realistic-looking illumination, shadows and textures depends on your professional lighting and rendering techniques. In this lavishly illustrated new edition, Pixar’s Jeremy Birn shows you how to:

    Master Hollywood lighting techniques to produce professional results in any 3D application
    Convincingly composite 3D models into real-world environments
    Apply advanced rendering techniques using subsurface scattering, global illumination, caustics, occlusion, and high dynamic range images
    Design realistic materials and paint detailed texture maps
    Mimic real-life camera properties such as f-stops, exposure times, depth-of-field, and natural color temperatures for photorealistic renderings
    Render in multiple passes for greater efficiency and creative control
    Understand production pipelines at visual effects and animation studios
    Develop your lighting reel to get a job in the industry

    AED 158.00AED 225.00 AED 158.00
  • Differentiated Science Inquiry

    This book will help primary school teachers of science gain the skills and knowledge needed to both incorporate inquiry-based instruction into their classrooms and to differentiate such instruction to more effectively meet the needs of all students. The author introduces differentiated inquiry and show teachers how to develop and customize learning choices that best fit their students’ individual styles and comfort levels.

    Differentiated inquiry is based on the belief that when students are provided with choice in instructional options they are more engaged and committed to completing the task at hand. This, in turn, increases student motivation, interest in science, and a desire for students to achieve at higher levels.

    AED 123.00AED 175.00 AED 123.00
  • Differential Equations and Boundary Value Problems : Computing and Modeling

    For introductory courses in Differential Equations.

    This best-selling text by these well-known authors blends the traditional algebra problem solving skills with the conceptual development and geometric visualization of a modern differential equations course that is essential to science and engineering students. It reflects the new qualitative approach that is altering the learning of elementary differential equations, including the wide availability of scientific computing environments like Maple, Mathematica, and MATLAB. Its focus balances the traditional manual methods with the new computer-based methods that illuminate qualitative phenomena and make accessible a wider range of more realistic applications. Seldom-used topics have been trimmed and new topics added: it starts and ends with discussions of mathematical modeling of real-world phenomena, evident in figures, examples, problems, and applications throughout the text.

    AED 123.00AED 175.00 AED 123.00
  • Developmental Psychology

    What does it mean to say that one child is more intelligent than another?

    Does it really make a difference if we talk to babies even though they can’t understand us?

    What makes children with the same parents have different characters?

    At what age are children likely to become involved in cyberbullying?

    Developmental Psychology 2nd edition provides a clear and lively coverage of the main topics and concepts required by the British Psychological Society (BPS). The book takes a broadly topical organisation addressing the social and cognitive strands of development, providing an intuitive pathway through the core topics, and a final section which focuses on the clinical and applied aspects of the subject. This second edition include updated and expanded coverage of play, motor development, genetics and research methods

    AED 245.00AED 350.00 AED 245.00
  • Development through Adulthood : An Integrative Sourcebook

    From love, parenthood, life crises, fulfilment, funerals, friendships, retirement, birth and death, these experiences are just a glimpse at the various developmental stages covered by this illuminating textbook of the stages during adulthood that contain some of the most pivotal and formative years of our entire lives. What, then, are their psychological consequences, and how can intangible experiences such as these be reliably described, explained and understood in psychological research? In this unique text, author Oliver Robinson authoritatively and fluently guides the reader through the interdependent areas of our cognitive, psychological, social, cultural and moral lives that constitute this fascinating area in psychology. This book delivers an interdisciplinary understanding of the changes that occur across the human life span as well as the psychological research tools needed to measure them. Providing an empirical analysis, this text considers models for understanding behaviour and development, methods of collecting data and study design.

    This is invaluable reading for students studying human development, gerontology or an applied social science. Academically rigorous and elegantly written, it is the perfect guide to classic and current research in adult development. The first of its kind in the UK market, this accessible and fascinating book is essential reading for those interested in fully understanding adulthood and ageing.

    AED 193.00AED 275.00 AED 193.00
  • Developing as a Reflective Early Years Professional : A Thematic Approach

    An up to date and accessible text that takes a critical approach to key themes within the early years, with a focus on reflective practice. The early years sector is subject to constant government scrutiny and policy review. Sound reflective skills can empower practitioners at all levels and the sector as a whole to respond confidently to change. In addition, the introduction of the new Early Years Foundation Stage has enshrined within it the concept of reflective practice and the new Ofsted inspection schedule highlights the importance of self-evaluation and of being part of a reflective team. The text examines theories and research into the nature of reflective practice, how it can be used and how it can improve practice and produce a more responsive and thoughtful, research-based workforce for young children and their families. A range of themes, including global childhood poverty, observation and assessment, leadership, and multi-professional working, are then explored, highlighting the importance and application of reflection throughout these areas of research and practice.

    AED 186.00AED 265.00 AED 186.00
  • Develop Self-Confidence, Improve Public Speaking

    Written by bestselling author Dale Carnegie, Develop Self-confidence, Improve Public Speaking gives you easy, practical advice on communicating effectively with people, be they your friends, employers, colleagues, customers or just about anybody. In this book, you will learn how to: – Clearly get your point across – Improve your memory – Win an argument effectively – Hold listeners’ attention A classic work whose tips have been successfully employed by people for more than fifty years, this book will help you gain self-confidence and overcome your fear of public speaking.

    AED 88.00AED 125.00 AED 88.00
  • Customer Relationship Management

    This definitive textbook explains what CRM is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support customer management strategies and objectives. It also looks comprehensively at how CRM can be used throughout the customer life-cycle stages of customer acquisition, retention and development and how the management disciplines- marketing, sales, IT, change management, human resource, customer service, accounting, and strategic management are implicated in this. This completely revised edition also includes:

    * A Tutor Resource pack available to instructors who adopt this text

    * Case examples illustrating CRM in practice

    * Screenshots of CRM software applications and reviews of technology applications deployed in marketing, sales and customer service

    Student readers will enjoy the logical structure, easy accessibility and case illustrations. Managers will appreciate the book’s freedom from CRM vendor and consultant bias and the independent guidance it provides to those involved in CRM programs and system implementations. This second edition has been completely revised and updated with eight new chapters.

    AED 277.00AED 395.00 AED 277.00
  • Customer Relationship Management

    Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle.

    Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is also appropriate for graduate students in information management attending courses on CRM and participants in specific CRM/database management.

    AED 245.00AED 350.00 AED 245.00
  • Cryptography and Network Security: Principles and Practice

    For one-semester, undergraduate- or graduate-level courses in Cryptography, Computer Security, and Network Security

    A practical survey of cryptography and network security with unmatched support for instructors and students

    In this age of universal electronic connectivity, viruses and hackers, electronic eavesdropping, and electronic fraud, security is paramount. This text provides a practical survey of both the principles and practice of cryptography and network security. First, the basic issues to be addressed by a network security capability are explored through a tutorial and survey of cryptography and network security technology. Then, the practice of network security is explored via practical applications that have been implemented and are in use today. An unparalleled support package for instructors and students ensures a successful teaching and learning experience.

    Teaching and Learning Experience

    To provide a better teaching and learning experience, for both instructors and students, this program will:

    Support Instructors and Students: An unparalleled support package for instructors and students ensures a successful teaching and learning experience.
    Apply Theory and/or the Most Updated Research: A practical survey of both the principles and practice of cryptography and network security.
    Engage Students with Hands-on Projects: Relevant projects demonstrate the importance of the subject, offer a real-world perspective, and keep students interested.

    AED 298.00AED 425.00 AED 298.00
  • Critical Psychology : An Introduction

    Electronic Inspection Copy available for instructors here

    `Do read this book – it will refresh you if you have not come across critical psychology before. If you are already “critical”, this is an excellent, up-to-date overview of the area’ – THE (Times Higher Education)

    ‘An excellent book in all respects – compulsory reading for scholars interested in a socio-political contextual analysis of complex human behaviour’ –

    Professor David F Marks, City University, London

    ‘The arrival of a Second Edition of this classic is an exciting event. The editors have assembled a world class array of authors to bring students to the forefront of critical scholarship today. Adding to the work’s lustre are fresh new chapters on critical social issues, along with a set of new pedagogical aids. Bravo!’ –

    Kenneth J. Gergen, Senior Research Professor, Swarthmore College

    The Second Edition of Critical Psychology extends the original’s comprehensive and accessible critique of mainstream psychology. Fully revised, reconfigured and expanded, the Second Edition explores critical psychology’s continued growth and diversification, offering practical advice, and noting significant theoretical and political dilemmas confronting critical psychologists today.

    While other texts focus on narrower specialties within critical psychology or on specific theoretical or methodological perspectives, Critical Psychology retains its focus on critical psychology as a whole.

    Key features of the new edition include:

    – each chapter now also includes a summary of main points, a glossary of important terms, suggested readings and Internet sites, and questions for discussion

    – the book’s contributors – most of them new – have thoroughly updated the original chapters and provide multiple perspectives on critical psychology’s core concerns

    – reflecting recent developments, Parts Three and Four are completely new to this edition. Part Three provides in-depth coverage of critical psychology’s relevance to social justice, focusing on the issues of race, class, gender, disability, colonization/globalization, human rights/social justice in post-conflict settings, and oppression/empowerment in mental health systems. Part Four examines critical psychology practice, from theory, methodology and therapy to community organizing and the politics of resistance.

    AED 228.00AED 325.00 AED 228.00
  • Critical Debates in Tourism

    In this volume tourism experts collectively discuss and debate some intriguing questions that the tourism industry poses, such as the relevance of mass tourism, the dilemma of authenticity, whether small tourism is beautiful, whether volunteer tourism is benign, whether tourism contributes to climate change, as well as many others. The book brings together the expertise of 35 renowned international scholars of tourism to examine these perplexing issues. Multidisciplinary in its content, it touches upon anthropology, sociology, geography, climatology, biosciences, and planning and development aspects of tourism. The book provides a dialogue for an academic discussion which challenges research conservatism and stereotypes in tourism studies. It will encourage scholars to test the consistency of critical notions whose heuristic value is often taken for granted. The book will benefit graduates, research scholars and those involved in organizing the industry sustainably.

    AED 137.00AED 195.00 AED 137.00
  • Corporate Financial Management

    Corporate Financial Management is a thorough and comprehensive introduction into corporate finance. Set within a practical UK-based context, it uses a wealth of extracts from the FT to help readers appreciate how theory is used by practitioners on a daily basis.

    AED 140.00AED 200.00 AED 140.00
  • Contemporary Strategy Analysis : Text and Cases Edition

    This popular casebook which illustrates the key strategic management concepts and frameworks is now available in a new and updated edition. This title: now includes new case studies on Manchester United, Raisio and the Launch of Benecol Margarine, American Apparel and Outback Steakhouse as well as updated and more condensed versions of cases included in the previous edition; demonstrates current business theory using real business situations, focusing on well-known companies from North America, Europe and Asia; and, can be used to accompany the textbook Contemporary Strategy Analysis or as a stand-alone text.

    AED 116.00AED 165.00 AED 116.00
  • Contemporary Strategy Analysis : Text and Cases Edition

    Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition several topics have increased emphasis including: platform-based competition and ‘ecosystems’ of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation. Cases are completely updated to include companies which are prominent in the business press and well known to students (eg Amazon, Tesla, Tough Mudder, Tata Group, Samsung). Contemporary Strategy Analysis: Text and Cases, 9th Edition combines the text with an updated collection of 20 case studies. It is suitable for both MBA and advanced undergraduate students.

    AED 298.00AED 425.00 AED 298.00
  • Contemporary Management

    When first introduced, Contemporary Management, by Jones and George made a huge splash with its innovative voice, content, pedagogy, design, and package. The cutting-edge 4th Edition continues to redefine what principles of management texts should look, sound, and feel like. As an author team Gareth Jones and Jennifer George are uniquely qualified to write about both the strategic and organizational challenges managers face. No Management textbook author team today matches their combined research and text-writing experience. Contemporary Management is a comprehensive text that surveys the theoretical underpinnings of modern management thought and research. Through a variety of real world examples from small, medium, and large companies it shows the reader how those ideas are used by practicing managers. While the organization of this text follows the mainstream functional approach of planning, organizing, leading, and controlling its chapters can be used flexibly and instructors can organize their management course according to the format they are most comfortable with. One of the most popular features of the book has always been its focus on the “Manager as a Person,” which discusses managers as real people with their own personalities, strengths, weaknesses, opportunities, and problems. In the 4th Edition, the authors expand on this theme by discussing the importance of management competencies–the specific set of skills, abilities, and experiences that gives one manager the ability to perform at a higher level than another in a specific context. The themes of diversity, ethics, and information technology have also been greatly expanded in the 4th Edition through chapters dedicated to each of these topics as well as in-text examples, photographs, “unboxed” stories, and the end-of-chapter material – all areas of importance that truly serve to bring to life the workplace realities that today’s student will encounter in the course of a career.

    AED 168.00AED 240.00 AED 168.00
  • Contemporary Issues in Marketing and Consumer Behaviour

    An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more.

    Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts.

    Written by a team of experts in the field, this title fills a gap in a growing market interested in these contemporary issues. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behavior and a useful resource for dissertation study at both undergraduate and postgraduate levels.

    AED 158.00AED 225.00 AED 158.00
  • Consumer Behavior: Building Market Strategy

    Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.

    AED 193.00AED 275.00 AED 193.00
  • Consumer Behavior

    This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside the United States.

    For undergraduate and graduate consumer behavior courses.

    The text that set the standard for consumer behavior study.

    Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.

    The tenth edition captures the impact of new media on consumer behavior and focuses on the marketers’ ability to learn more about customers’ purchases in order to implement strategy with greater precision.

    AED 105.00AED 150.00 AED 105.00
  • Construction Law

    Construction Law provides the reader with a comprehensive guide to the complex world of construction contracts, litigation, planning and environmental law, Public and EU law, statutes, safety and building regulations – all of which are thoughtfully and comprehensively explained in a clear, concise tone that is suitable for both the student and professional reader. Includes key coverage of FIDIC, NECC, JCT and ICE forms..

    AED 123.00AED 175.00 AED 123.00
  • Construction Business Management

    Construction is a risky business! And unfortunately the reality is that construction company managers often lack the necessary “business management” skills needed to ensure the survival of their firms. This groundbreaking new book is the first of its kind that consolidates critical business management topics, and presents them practically and accessibly by showing how they relate to the management of a construction company.

    AED 263.00AED 375.00 AED 263.00
  • Concepts : Strategic Management and Business Policy

    Wheelen and Hunger takes a unique approach to helping students synthesize all of the factors of the strategic process through a student friendly Strategic Management Model.

    AED 88.00AED 125.00 AED 88.00
  • Computer Organization and Design MIPS Edition : The Hardware/Software Interface

    Computer Organization and Design, Fifth Edition, is the latest update to the classic introduction to computer organization. The text now contains new examples and material highlighting the emergence of mobile computing and the cloud. It explores this generational change with updated content featuring tablet computers, cloud infrastructure, and the ARM (mobile computing devices) and x86 (cloud computing) architectures. The book uses a MIPS processor core to present the fundamentals of hardware technologies, assembly language, computer arithmetic, pipelining, memory hierarchies and I/O.Because an understanding of modern hardware is essential to achieving good performance and energy efficiency, this edition adds a new concrete example, Going Faster, used throughout the text to demonstrate extremely effective optimization techniques. There is also a new discussion of the Eight Great Ideas of computer architecture. Parallelism is examined in depth with examples and content highlighting parallel hardware and software topics. The book features the Intel Core i7, ARM Cortex-A8 and NVIDIA Fermi GPU as real-world examples, along with a full set of updated and improved exercises.

    This new edition is an ideal resource for professional digital system designers, programmers, application developers, and system software developers. It will also be of interest to undergraduate students in Computer Science, Computer Engineering and Electrical Engineering courses in Computer Organization, Computer Design, ranging from Sophomore required courses to Senior Electives.

    AED 238.00AED 340.00 AED 238.00
  • Computer Networking: A Top-Down Approach

    Building on the successful top-down approach of previous editions, the Sixth Edition of Computer Networking continues with an early emphasis on application-layer paradigms and application programming interfaces (the top layer), encouraging a hands-on experience with protocols and networking concepts, before working down the protocol stack to more abstract layers. This book has become the dominant book for this course because of the authors’ reputations, the precision of explanation, the quality of the art program, and the value of their own supplements.

    AED 315.00AED 450.00 AED 315.00
  • Complete EU Law : Text, Cases, and Materials

    Complete EU Law combines extracts from leading cases and articles with expert author commentary in a concise and student-friendly format. The broad range of key topics taught on EU law modules are thoroughly covered, including full chapters on human rights and competition law.

    The Complete titles are ambitious in their scope; they’ve been carefully developed with teachers to offer law students more than just a presentation of the key concepts. Instead they offer a complete package. Only by building on the foundations of the subject, by showing how the law works, demonstrating its application through extracts from cases and judgments, and by giving students the tools and the confidence to think critically about the law will they gain a complete understanding.

    This text is also supported by an Online Resource Centre which includes:
    * An interactive timeline and map illustrating the development of the EU and providing essential background knowledge of the Union and its Member States
    * Video clips from the European Commission showing key moments in EU legal history
    * Updates from the authors allowing students to stay on top of key developments in EU law
    * Self-test questions with instant feedback to help check understanding and assist with revision
    * Outline answers to assessment questions to help develop essay and problem-solving skills ahead of exams

    AED 203.00AED 290.00 AED 203.00
  • Complete Criminal Law : Text, Cases, and Materials

    Complete Criminal Law: Text, Cases, & Materials offers a student-centered approach to the criminal law syllabus. A clear and concise explanation of general legal principles is combined with fully integrated extracts from the leading cases and a wide range of academic materials. The extracts have been carefully selected to ensure that they are detailed enough to illustrate the point of law under consideration, but succinct enough not to disrupt the flow
    of the text or to intimidate the student new to the study of criminal law.

    The book has been carefully structured with the needs of the student firmly in mind. Each chapter begins with basic principles, and gradually covers all the core topics a student needs to know. Unique to this textbook is the extent to which the law is placed firmly in its social context. This will reinforce understanding by relating essential aspects of the law to vital social and moral problems.

    Throughout the text a range of learning features are employed to consolidate understanding and encourage application: ‘thinking points’ containing reflective and short answer questions, definition boxes, summary points, diagrams, and problem/essay questions (with guidance on answering all questions on the accompanying Online Resource Centre). Chapter summaries and further reading recommendations provide the perfect springboard for further research.
    This innovative text aims to engage the reader in an active approach to learning and to stimulate reflection about the role of criminal law in society.

    Online Resource Centre

    Student resources
    – Annual updates
    – Links to relevant websites
    – Answer guidance on problem questions and ‘thinking points’ from the text
    – Extra exam style questions with answers guidance

    Lecturer resources
    – Test bank of 200 multiple choice questions

    AED 137.00AED 195.00 AED 137.00
  • Comparative Politics

    An outstanding group of internationally-renowned comparative political scientists provide a substantive introduction to comparative politics.

    Thematic in organisation, readers are guided through a comprehensive analysis of the core methods, theories, and concepts in comparative politics. An unrivalled amount of empirical material in the text and on the supporting website illustrates key similarities and differences of political systems in practice. The wealth of empirical data also encourages students to go beyond the ‘what’ of comparison to the ‘how’.

    Combining cutting edge treatment of theories and truly global geographical coverage, this exciting textbook is essential reading for all comparative politics students.

    AED 277.00AED 395.00 AED 277.00
  • College Mathematics for Business, Economics, Life Sciences and Social Sciences

    For courses covering finite mathematics and/or calculus for students in business, economics, social sciences, or life sciences.

    Barnett/Ziegler/Byleen is designed to help students help themselves succeed in the course. This text offers more built-in guidance than any other on the market-with special emphasis on prerequisites skills-and a host of student-friendly features to help students catch up or learn on their own. The content is organized into three parts: (1) A Library of Elementary Functions (Chapters 1-2), (2) Finite Mathematics (Chapters 3-9), and (3) Calculus (Chapters 10-15).

    This program provides a better teaching and learning experience. Here’s how:

    Personalized learning with MyMathLab (R): the accompanying MyMathLab course provides online homework and learning tools that help students help themselves succeed.
    More than 6,900 exercises in the text help you craft the perfect assignments for your students, with plenty of support for prerequisite skills.
    Built-in guidance helps students help themselves learn course content.

    Flexible coverage allows instructors to use this text in a way that suits their syllabus and teaching style.

    AED 273.00AED 390.00 AED 273.00
  • College Algebra with Trigonometry

    Barnett, Ziegler, Byleen, and Sobecki’s College Algebra with Trigonometry text is designed to be user friendly and to maximize student comprehension by emphasizing computational skills, ideas, and problem solving as opposed to mathematical theory. The large number of pedagogical devices employed in this text will guide a student through the course. Integrated throughout the text, students and instructors will find Explore-Discuss boxes which encourage students to think critically about mathematical concepts. In each section, the worked examples are followed by matched problems that reinforce the concept being taught. In addition, the text contains an abundance of exercises and applications that will convince students that math is useful. A MathZone site featuring algorithmic exercises, videos, and other resources accompanies the text.

    AED 172.00AED 245.00 AED 172.00
  • Cloud and Virtual Data Storage Networking

    The amount of data being generated, processed, and stored has reached unprecedented levels. Even during the recent economic crisis, there has been no slow down or information recession. Instead, the need to process, move, and store data has only increased. Consequently, IT organizations are looking to do more with what they have while supporting growth along with new services without compromising on cost and service delivery.

    Cloud and Virtual Data Storage Networking, by savvy IT industry veteran Greg Schulz, looks at converging IT resources and management technologies for facilitating efficient and effective delivery of information services, including enabling of Information Factories. Regardless of your experience level, Schulz guides you through the various technologies and techniques available for achieving efficient information services delivery. Coverage includes:

    Information services delivery model options and best practices

    Metrics for efficient E2E IT management

    Server, storage, I/O networking, and data center virtualization

    Converged and cloud storage services (IaaS, PaaS, SaaS)

    Data protection for virtual, cloud, and physical environments

    Data footprint reduction and data protection modernization

    High availability, business continuance, and disaster recovery

    This much-needed reference brings together technology themes and topics that are converging in IT and data center environments for enabling effective information services, in a practical and hype-free manner. When it comes to IT clouds and virtualization, you must look before you leap. This book will help you address the questions of when, where, with what, and how to leverage cloud, virtual, and data storage networking as part of your IT infrastructure.

    A video of Greg Schulz discussing his new book is featured on the CRC Press YouTube channel.

    Visit Slideshare to view a slide presentation based on the book.

    AED 298.00AED 425.00 AED 298.00
  • Citizenship in the Arab World : Kin, Religion and Nation-State

    The book is the fruit of five years of on-site research on citizenship in the Arab world. It takes a broader legal perspective to the multifaceted reality of nationality and citizenship. The methodology employed builds on the interdisciplinary approach of comparative legal studies, and brings in theories, concepts and insights from anthropology, political science, Arab and Islamic studies, linguistics and sociology. The work relies on a broad range of Western and Arab references, and all sources and documents were directly accessed in their original languages; this is particularly relevant for Arab legislation (all in-text reference has been translated by the author, and the original has been inserted using scientific transliteration).

    AED 133.00AED 190.00 AED 133.00
  • CIM Introductory Certificate in Marketing : Study Text

    As the Official Educational Publisher for CIM, all BPP Learning Media materials are written or reviewed by a CIM examiner or a CIM recommended tutor and all books have a CIM professional body review for assurance on syllabus coverage.

    AED 98.00AED 140.00 AED 98.00
  • CB7

    Created by the continuous feedback of a “student-tested, faculty-approved” process, CB 7 delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with Enhanced CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes.

    AED 186.00AED 265.00 AED 186.00
  • Captive State : The Corporate Takeover of Britain

    A devastating indictment of the corruption at the heart of the British State by one of our most popular media figures.George Monbiot made his name exposing the corruption of foreign governments; now he turns his keen eye on Britain. In the most explosive book on British politics of the new decade, Monbiot uncovers what many have suspected but few have been able to prove: that corporations have become so powerful they now threaten the foundations of democratic government.Many of the stories George Monbiot recounts have never been told before, and they could scarcely be more embarrassing to a government that claims to act on behalf of all of us. Some are – or should be – resigning matters. Effectively, the British government has collaborated in its own redundancy, by ceding power to international bodies controlled by corporations. CAPTIVE STATE highlights the long term threat to our society and ultimately shows us ways in which we can hope to withstand the might of big business.

    AED 53.00AED 75.00 AED 53.00
  • Cambridge Vocabulary for IELTS without Answers

    Cambridge Vocabulary for IELTS includes useful tips on how to approach IELTS exam tasks and covers especially tricky areas such as the language needed to describe data and processes. It is informed by the Cambridge International Corpus and the Cambridge Learner Corpus to ensure that the vocabulary is presented in genuine contexts and includes real learner errors. Also available is Cambridge Vocabulary for Advanced (Band 6.5 or above).

    AED 77.00AED 110.00 AED 77.00
  • Cambridge Checkpoint Science Coursebook 7

    Written by well-respected authors, the Cambridge Checkpoint Mathematics suite provides a comprehensive structured resource which covers the full Cambridge Secondary 1 Mathematics framework in three stages. This brightly illustrated Coursebook for Stage 7 offers a comprehensive introduction to all topics covered in the syllabus. Worked examples show students how to tackle different problems, and plenty of exercise questions prepare students for the different types of question they will face in their exam. Coverage of the Problem Solving framework is integrated throughout the course, with questions relating to the framework statements highlighted in the Coursebook and Practice Book.

    AED 81.00AED 115.00 AED 81.00
  • Cambridge Checkpoint Science Coursebook 9

    Written by well-respected authors, the Cambridge Checkpoint Science suite provides a comprehensive, structured resource which covers the full Cambridge Secondary 1 framework and seamlessly progresses into the next stage. This engaging course supports teaching of the Science framework both theoretically and practically, with full coverage of the Scientific Enquiry framework integrated throughout the series. This Coursebook for Stage 9 gives a thorough introduction to the concepts, and offers a wealth of ideas for hands-on activities to make the subject matter come to life. Integrated review of topics from Stages 7 and 8 as well as full coverage of the Stage 9 content provides preparation for the Cambridge Checkpoint Science test and a solid foundation for progression into the Cambridge IGCSE Sciences.

    AED 112.00AED 160.00 AED 112.00
  • Cambridge Checkpoint Mathematics Practice Book 9

    Written by well-respected authors, the Cambridge Checkpoint Mathematics suite provides a comprehensive structured resource which covers the full Cambridge Secondary 1 Mathematics framework in three stages. This brightly illustrated Coursebook for Stage 7 offers a comprehensive introduction to all topics covered in the syllabus. Worked examples show students how to tackle different problems, and plenty of exercise questions prepare students for the different types of question they will face in their exam. Coverage of the Problem Solving framework is integrated throughout the course, with questions relating to the framework statements highlighted in the Coursebook and Practice Book.

    AED 84.00AED 120.00 AED 84.00
  • Cambridge Checkpoint Mathematics Coursebook 7

    Written by well-respected authors, the Cambridge Checkpoint Mathematics suite provides a comprehensive structured resource which covers the full Cambridge Secondary 1 Mathematics framework in three stages. This brightly illustrated Coursebook for Stage 7 offers a comprehensive introduction to all topics covered in the syllabus. Worked examples show students how to tackle different problems, and plenty of exercise questions prepare students for the different types of question they will face in their exam. Coverage of the Problem Solving framework is integrated throughout the course, with questions relating to the framework statements highlighted in the Coursebook and Practice Book.

    AED 84.00AED 120.00 AED 84.00
  • Business Research Methods

    Providing comprehensive coverage of business research, this text’s student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting and other business areas.

    AED 84.00AED 120.00 AED 84.00
  • Business Process Change

    Business Process Change, 3rd Edition provides a balanced view of the field of business process change. Bestselling author Paul Harmon offers concepts, methods, cases for all aspects and phases of successful business process improvement. Updated and added for this edition is new material on the development of business models and business process architecture development, on integrating decision management models and business rules, on service processes and on dynamic case management, and on integrating various approaches in a broad business process management approach.

    New to this edition:

    How to develop business models and business process architecture
    How to integrate decision management models and business rules
    New material on service processes and on dynamic case management
    Learn to integrate various approaches in a broad business process management approach

    AED 207.00AED 295.00 AED 207.00
  • Business Logistics/Supply Chain Management and Logware CD Package : International Edition

    For undergraduate, MBA, and other courses in Business Logistics, Physical Distribution, Operations Management, Materials Management, and Supply Chain Management, in departments of business and engineering.

    This comprehensive discussion-covering the planning, organizing, and controlling of such activities as transportation, inventory maintenance, facility location, order processing, purchasing, warehousing, materials handling, packaging, customer service standards, and product scheduling-is specifically designed to help students solve actual challenges that they will encounter in today’s marketplace. It provides the basic decision making tools and concepts used for finding cost reduction and strategic opportunities. Logware software on CD-ROM is included.

    AED 256.00AED 365.00 AED 256.00
  • Business Law

    ‘Excellent, practical, inspirational, fun, absorbing, modern’ Val Baker, Teaching Fellow, University of Reading

    ‘Business Law’s strengths are its clarity, accuracy, analytical nature, and the fact that all selected cases, examples and explanations are clearly related and of relevance to practical business scenarios, whilst retaining the interest of the student reader throughout.’

    Terry Shaw, Senior Lecturer in Law, University of Chester

    Whether you are a budding entrepreneur or aim to be a CEO, MacIntyre’s Business Law is the foremost text for non-law students seeking an understanding of the legal principles that apply to business. Each chapter begins with a clear outline of the topics to be covered, helping you break your learning down into manageable sections and fully grasp all aspects of the subject confidently. In addition, the text also offers questions to test your understanding, key points to guide your learning and tasks to help you apply what you have learned to business situations.

    Highly regarded for its comprehensive coverage, Business Law continues to provide you with an extensive and detailed guide to all aspects of law encountered in the business world. This seventh edition is fully updated with all recent changes and developments in the law.

    MyLawLab

    Join over 10 million students benefitting from Pearson MyLabs.

    This title can be supported by MyLawLab, an online homework and tutorial system designed to build and test your understanding. MyLawLab provides a personalised approach, with instant feedback and numerous additional resources to support your learning.

    Features:

    – an interactive Pearson eText for easy reference anywhere

    – a study plan designed to help identify your strengths and weaknesses

    – Virtual Lawyer, an interactive learning environment that helps develop your skills in answering legal problem questions

    – limitless opportunities to practice including a testbank full of multiple choice questions

    A student access card may have been included with this textbook at a reduced cost. If you do not have this access code, you can buy access to MyLawLab online at www.mylawlab.com.

    AED 182.00AED 260.00 AED 182.00
  • Business Information Systems

    This core textbook provides a comprehensive and focused introduction for business students to the application of IS in organisations, using a systems-theory approach, with extensive examples, case studies and online videos to bring the topic alive. Terminology is admirably clear and topics are interconnected so that students get a sense of the whole, not a series of isolated issues. This new edition of Business Information Systems hones the framework and approach developed in the first edition, retaining its best features and making improvements to aid student engagement and learning.
    Written by a highly experienced lecturer and researcher, this will be essential reading for undergraduate, postgraduate and MBA students taking modules in information management systems in business.

    AED 207.00AED 295.00 AED 207.00
  • Business Ethics : Managing Corporate Citizenship and Sustainability in the Age of Globalization

    Business Ethics is a lively and engaging textbook that tackles one of the most pressing issues facing business today: how to be a good corporate citizen in a complex multiple stakeholder world. It covers the foundations of business ethics and applies these concepts to each of the corporation’s major stakeholders. Written from a truly international perspective, it explains the ethical challenges faced by business in different parts of the globe, and provides the tools and concepts necessary to understand and deal with ethical problems effectively wherever you are in the world. It is the only text on the market that fully considers the implications of three major ethical challenges facing business: corporate citizenship, globalization, and sustainability. This third edition offers fully integrated global perspectives, including increased coverage of Asia, Africa and Latin America. The book has been thoroughly updated and includes new content on climate change, water issues, financial markets, private equity, social enterprise, and global religions.
    The authors offer a wealth of new cases and examples as well as updates of old favourites including BAE, BP, Diageo, McDonald’s, Greenpeace, and Siemens. Among the unique learning features included in the book are ‘Ethics on Screen’ boxes that describe recent movies involving business ethics issues, and ‘Ethics online’ – a new feature that provides cutting edge insight into the use of social media and online tools for understanding and participating in business ethics. Further links and web resources are also provided on the book’s dedicated Online Resource Centre.
    Online Resource Centre Student resources – Additional case study web links – Additional ‘Ethics in Action’ web links – Additional ‘Ethics on Screen’ web links – Useful ethics web links – Further reading – Link to Crane & Matten blog – Think Theory Answers – short responses to the ‘Think Theory’ features that are currently in the text – Trailers of movies featured in the Ethics on Screen boxes Lecturer resources: – Teaching notes for case studies – Teaching notes for ‘Ethical Dilemmas’ – Teaching notes for ‘Ethics in Action’ – Teaching notes for ‘Ethics on Screen’ – PowerPoint slides – Think Theory Answers – short responses to the ‘Think Theory’ features that are currently in the text – Crane and Matten ‘Case Bank’ – cases no longer in book will be provided on the ORC for use by instructors – Additional Week 1 PowerPoint slides with details of book, ORC, and blog

    AED 193.00AED 275.00 AED 193.00
  • Business Driven Information Systems

    Business Driven Initiatives first; Technology secondBusiness Driven Information Systems discusses various business initiatives first and howtechnology supports those initiatives second. The premise for this unique approach is thatbusiness initiatives should drive technology choices. Every discussion first addresses thebusiness needs and then addresses the technology that supports those needs. This text providesthe foundation that will enable students to achieve excellence in business, whether theymajor in operations management, manufacturing, sales, marketing, finance, human resources,accounting, or virtually any other business discipline. Business Driven Information Systems isdesigned to give students the ability to understand how information technology can be a pointof strength for an organization.

    AED 263.00AED 375.00 AED 263.00
  • Business Analysis & Valuation : Text and Cases

    Business Analysis and Valuation, Third IFRS Edition provides comprehensive coverage on how to use financial statement data in a variety of business analysis and valuation contexts. The text’s key strength is that it both offers a framework for business analysis and valuation but also shows how this framework can be applied in a variety of decision-making contexts. The text is thoroughly IFRS based. For example, the chapters on accounting analysis prepare students for the task of analyzing IFRS-based financial statements; all numerical examples of accounting adjustments describe adjustments to IFRS-based financial statements; and the terminology used throughout is IFRS-consistent. Business Analysis and Valuation, Third IFRS Edition is ideal for modules in financial statement analysis taken by MBA students, Masters in Accounting students, Executive Program participants and upper level undergraduates in accounting and finance.

    AED 245.00AED 350.00 AED 245.00
  • Business and Management Research : How to Complete Your Research Project Successfully

    Very useful book for postgrats and last courses of undergrats. It can be relevant for methodology and research methods sections in your dissertation

    AED 77.00AED 110.00 AED 77.00
  • Bond SATs Skills: Arithmetic Workbook : 10-11 years

    Bond is the number 1 provider of 11+ practice, helping millions of children pass selective entrance exams. Bond Maths Assessment Papers for 7-8 years are topic-based practice questions that set the foundation for success in SATs, common entrance or 11+ exams. They have been written to cover the core National Curriculum skills and cover the question types used in 11+ exams, building the skills and confidence for exam success.

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  • Bond 11+: Non-verbal Reasoning: 10 Minute Tests : 10-11+ years

    Bond is the number 1 provider of 11+ practice, helping millions of children pass selective entrance exams. Bond Maths Assessment Papers for 7-8 years are topic-based practice questions that set the foundation for success in SATs, common entrance or 11+ exams. They have been written to cover the core National Curriculum skills and cover the question types used in 11+ exams, building the skills and confidence for exam success.

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  • Bond 11+: Verbal Reasoning: Assessment Papers : 7-8 years

    Bond is the number 1 provider of 11+ practice, helping millions of children pass selective entrance exams. Bond Maths Assessment Papers for 7-8 years are topic-based practice questions that set the foundation for success in SATs, common entrance or 11+ exams. They have been written to cover the core National Curriculum skills and cover the question types used in 11+ exams, building the skills and confidence for exam success.

    AED 46.00AED 65.00 AED 46.00
  • Bond 11+: Verbal Reasoning: Assessment Papers : 5-6 years

    Bond is the number 1 provider of 11+ practice, helping millions of children pass selective entrance exams. Bond Maths Assessment Papers for 7-8 years are topic-based practice questions that set the foundation for success in SATs, common entrance or 11+ exams. They have been written to cover the core National Curriculum skills and cover the question types used in 11+ exams, building the skills and confidence for exam success.

    AED 46.00AED 65.00 AED 46.00
  • Bond 11+: Verbal Reasoning: 10 Minute Tests : 10-11+ years

    Bond is the number 1 provider of 11+ practice, helping millions of children pass selective entrance exams. Bond Maths Assessment Papers for 7-8 years are topic-based practice questions that set the foundation for success in SATs, common entrance or 11+ exams. They have been written to cover the core National Curriculum skills and cover the question types used in 11+ exams, building the skills and confidence for exam success.

    AED 46.00AED 65.00 AED 46.00
  • Bond 11+: Non-verbal Reasoning: Assessment Papers : 6-7 years

    Bond is the number 1 provider of 11+ practice, helping millions of children pass selective entrance exams. Bond Maths Assessment Papers for 7-8 years are topic-based practice questions that set the foundation for success in SATs, common entrance or 11+ exams. They have been written to cover the core National Curriculum skills and cover the question types used in 11+ exams, building the skills and confidence for exam success.

    AED 46.00AED 65.00 AED 46.00
  • Bond 11+: Maths: Assessment Papers : 7-8 years

    Bond is the number 1 provider of 11+ practice, helping millions of children pass selective entrance exams. Bond Maths Assessment Papers for 7-8 years are topic-based practice questions that set the foundation for success in SATs, common entrance or 11+ exams. They have been written to cover the core National Curriculum skills and cover the question types used in 11+ exams, building the skills and confidence for exam success.

    AED 46.00AED 65.00 AED 46.00
  • Bond 11+: Maths: Assessment Papers : 5-6 years

    Bond is the number 1 provider of 11+ practice, helping millions of children pass selective entrance exams. Bond Maths Assessment Papers for 5-6 years are topic-based practice questions that set the foundation for success in SATs, common entrance or 11+ exams. They have been written to cover the core National Curriculum skills and cover the question types used in 11+ exams, building the skills and confidence for exam success.

    AED 46.00AED 65.00 AED 46.00
  • Blackstone’s Statutes on Company Law 2019-2020

    Unsurpassed in authority, reliability and accuracy; the 2019-2020 edition has been fully revised and updated to incorporate all relevant legislation for company law courses. Blackstone’s Statutes on Company Law is an abridged collection of legislation carefully reviewed and selected by Derek French.

    With unparalleled coverage of company law, Blackstone’s Statutes on Company Law leads the market: consistently recommended by lecturers and relied on by students for exam and course use.

    Blackstone’s Statutes on Company Law is:
    – Trusted: ideal for exam use
    – Practical: find what you need instantly
    – Reliable: current, comprehensive coverage
    – Relevant: content reviewed to match your course

    Online resources
    The accompanying online resources include video guides to reading and interpreting statutes, web links, exam tips, and an interactive sample Act of Parliament.

    AED 119.00AED 170.00 AED 119.00
  • Blackstone’s Statutes on Commercial & Consumer Law 2017-2018

    Blackstone’s Statutes have an unrivalled tradition of trust and quality, and a rock-solid reputation for accuracy, reliability, and authority. Content is extensively reviewed to ensure a close map to courses.

    Blackstone’s Statutes lead the market: consistently recommended by lecturers and relied on by students for exam and course use.

    Each title is:
    – Trusted: ideal for exam use
    – Practical: clear indexing and thumb tabs aid navigation
    – Reliable: current, comprehensive coverage
    – Relevant: content reviewed to match your course

    Visit www.oxfordtextbooks.co.uk/orc/statutes/ for accompanying online resources, including video guides to reading and interpreting statutes, web links, exam tips, and an interactive sample Act of Parliament.

    AED 105.00AED 150.00 AED 105.00
  • Basic Marketing Research

    For undergraduate-level courses in Marketing Research.

    With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

    AED 224.00AED 320.00 AED 224.00
  • Basic Business Statistics with MyStatLab, Global Edition

    This package includes MyMathLab (R).

    For freshman/sophomore, 2 semester/2-3 quarter courses covering finite mathematics and/or calculus for students in business, economics, social sciences, or life sciences.

    Barnett/Ziegler/Byleen is designed to help students help themselves succeed in the course. This text offers more built-in guidance than any other on the market-with special emphasis on prerequisites skills-and a host of student-friendly features to help students catch up or learn on their own. The content is organized into three parts: (1) A Library of Elementary Functions (Chapters 1-2), (2) Finite Mathematics (Chapters 3-9), and (3) Calculus (Chapters 10-15).

    This program provides a better teaching and learning experience. Here’s how:

    More than 6,900 exercises in the text help you craft the perfect assignments for your students, with plenty of support for prerequisite skills.

    Built-in guidance helps students help themselves learn course content.

    Flexible coverage allows instructors to use this text in a way that suits their syllabus and teaching style.

    Personalized learning with MyMathLab (R): the accompanying MyMathLab course provides online homework and learning tools that help students help themselves succeed.

    This package includes MyMathLab, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

    MyMathLab is not a self-paced technology and should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.

    AED 298.00AED 425.00 AED 298.00
  • Basic Business Statistics

    For courses in Business Statistics.

    This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

    Berenson shows students how statistics is used in each functional area of business.

    AED 228.00AED 325.00 AED 228.00
  • Basic Business Statistics

    For courses in Business Statistics.

    Berenson shows students how statistics is used in each functional area of business.

    AED 175.00AED 250.00 AED 175.00
  • Assessing Business Excellence

    Assessing Business Excellence presents a strategic framework for business excellence and total quality management and shows how you can be actively involved in continuous improvement by systematically reviewing your business activities and results against holistic business excellence frameworks.

    For all practitioners who seek to use total quality management to improve their organization’s effectiveness, efficiency and responsiveness, this title is the essential route map to business excellence. From two leading expert authors comes a book where the most recognized quality award criteria are used to explore the concepts of business excellence and self-assessment.

    This book:
    * Introduces the major business excellence and total quality frameworks including The Malcolm Baldrige National Quality Award and the European Quality Award and ISO9000:2000
    * Compares the frameworks and identifies their strengths and limitations
    * Introduces the self-assessment process
    * Explores the main approaches to self-assessment
    * Illustrates the practical benefits of self-assessment through case examples

    AED 207.00AED 295.00 AED 207.00
  • Armstrong’s Handbook of Performance Management : An Evidence-Based Guide to Delivering High Performance

    Managing staff performance is an effective mechanism for developing both staff and organizational growth. By clarifying an organization’s objectives, translating these into clear individual goals and reviewing these goals regularly, performance management provides a well-structured and effective management tool. In the completely updated fifth edition of Armstrong’s Handbook of Performance Management, Michael Armstrong considers the latest developments in this area, and how these can be applied to managing staff for increased performance. The new edition includes guidance on 360-degree feedback and the results of a far-reaching e-reward survey of performance management practices in 156 organizations.

    Ideal for practitioners and students alike, Armstrong’s Handbook of Performance Management is aligned to the CIPD standards for Performance Management and so is ideal for those working towards the intermediate and advanced level qualifications. It remains the most authoritative and engaging textbook on performance management. Online supporting resources include lecture slides, a glossary of terms and a literature review.

    AED 172.00AED 245.00 AED 172.00
  • Armstrong’s Handbook of Reward Management Practice : Improving Performance Through Reward

    Armstrong’s Handbook of Reward Management Practice is the definitive guide to understanding, developing and implementing effective reward. It is closely aligned to the CIPD’s standard in reward management and is supported by online resources for both lecturers and students. Updated to reflect the practical implications of the most recent research and discussion on reward management, this new fifth edition includes a new chapter on computerized reward management, completely updated chapters on job evaluation, pay structures, merit pay and executive pay, and new case studies.

    As with all of Armstrong’s texts, Armstrong’s Handbook of Reward Management Practice truly bridges the gap between academic and practitioner and is, therefore ideally suited to anyone studying for a professional qualification in HR, of which Reward is often a core part, in particular the CIPD’s intermediate and advanced level qualifications. Online supporting resources include lecture slides, an instructor’s manual and a student’s manual complete with a glossary, bibliography and literature review.

    AED 263.00AED 375.00 AED 263.00
  • Armstrong’s Handbook of Human Resource Management Practice

    The bestselling, definitive text for all human resource management students and professionals.

    Providing a complete resource for understanding and implementing HR in relation to the needs of the business as a whole, this book contains in-depth coverage of all the key areas essential to the HR function such as employment law, employee relations, learning and development, performance and reward. Accessible and to the point as ever, this fully updated 14th edition includes emerging theory and practice, embracing the most current thinking on engagement, talent management and leadership development. With updated case studies and references to academic journals, professional magazines and recent research and surveys, it also includes coverage of new approaches to topics such as job evaluation and pay structures.

    Armstrong’s Handbook of Human Resource Management Practice is aligned with the Chartered Institute of Personnel and Development (CIPD) professional map and standards, with the sections meeting CIPD learning outcomes now even clearer than before. Comprehensive online support material for instructors, students and HR managers are included. Resources for students and professionals include multiple choice questions, flash cards, case studies, further reading and a glossary of HRM terms. The lecturers’ manual contains session notes, discussion questions, a literature review and a complete set of lecture slides.

    AED 245.00AED 350.00 AED 245.00
  • Applied Mathematics for the Managerial, Life, and Social Sciences

    In the market-leading “Applied Mathematics for the Managerial, Life, and Social Sciences”, Soo T. Tan provides an accurate, accessible presentation of finite mathematics and applied calculus combined with just the right balance of applications, pedagogy, and technology to help students succeed in the course. The new Fourth Edition includes highly interesting current applications and Microsoft[registered] Excel[registered] exercises to help stimulate student motivation. An exciting new array of supplements, including iLrn’ Mathematics and the Interactive Video Skillbuilder CD-ROM, provides students with extensive learning support so instructors will have more time to focus on teaching the core concepts.

    AED 186.00AED 265.00 AED 186.00
  • Analysis of Investments and Management of Portfolios

    ANALYSIS OF INVESTMENTS AND MANAGEMENT OF PORTFOLIOS, 10E, International Edition teaches readers how to manage their money to derive the maximum benefit from what they earn. From asset allocation to selecting investments in a global market, this book gives readers a solid foundation in personal finance and presents the same tools used extensively by professionals, organizations, and schools across the country. Filled with real-world illustrations and hands-on applications, this book takes a rigorous, empirical approach to modern topics such as investment instruments, capital markets, behavioral finance, international investing, globalization, the impact of the 2008 financial market crisis, and changes in rating agencies and government agencies such as Fannie Mae and Freddie Mac. Practical and up-to-date, the book is an excellent resource for those with both a theoretical and practical need for investment expertise.

    AED 277.00AED 395.00 AED 277.00
  • An Introduction to the Therapeutic Relationship in Counselling and Psychotherapy

    The therapeutic relationship is considered to be the most significant factor in achieving positive therapeutic change. As such, it is essential that trainee and practising therapists are able to facilitate a strong working alliance with each of their clients. This book will help them do just that, by offering a practical and evidence-based guide to all aspects of the therapeutic relationship in counselling and psychotherapy. Cross-modal in its approach, this book examines the issues impacting on the therapeutic relationship true to all models of practice.

    Content covered includes:

    – The history of the therapeutic relationship

    – The place of the therapeutic relationship in a range of therapy settings, including IAPT

    – Concepts and practical skills essential for establishing and maintaining a successful working alliance

    – The application of the therapeutic relationship to a variety of professional roles in health and social care

    – Practice issues including potential challenges to the therapeutic relationship, working with diversity and personal and professional development

    – Research and new developments

    Using examples, points for reflection and chapter aims and summaries to help consolidate learning, the authors break down the complex and often daunting topic of the therapeutic relationship, making this essential reading for trainee and practising therapists, as well as those working in a wider range of health, social care and helping relationships.

    AED 165.00AED 235.00 AED 165.00
  • Advertising and Promotion

    This textbook introduces the key concepts, methods and issues within advertising and promotion for students taking courses on the subject at universities and colleges.

    It offers first-hand examples gathered from leading international advertising agencies and brand campaigns, and it is told from the perspective of the agency to give a fun and creative insider view which helps the reader to think beyond the client position and understand what it might be like working within an ad agency.

    The authors draw not only from management and marketing research but also from other disciplines such as cultural/media studies and sociology to offer a rounded and critical perspective on the subject for those looking to achieve high grades and understand advertising as social phenomenon in addition to its business function and purpose.

    New to the third edition:

    chapter on strategy and creativity
    additional case studies with increased global coverage including emerging markets
    images of classic and recent ads from the street, print, online and television
    increased coverage of the internet, social media and their effects on advertising
    companion website materials including relevant videos, journal articles and a Jeopardy-style game for the classroom

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  • Advanced Financial Accounting

    The Sixth Edition of Advanced Financial Accounting, by Baker/Lembke/King continues its strong coverage of the topics, its well-known clarity of presentation, and its integrated coverage based on continuous case examples. The text is highly illustrated with complete presentations of worksheets, schedules, and financial statements so that students can see the development of each new topic. In the chapters covering consolidation subsequent to the date of combination, the three alternative methods of the parent company’s accounting for the investment-basic equity, cost, and fully adjusted equity-are presented in each chapter and appendices to provide the opportunity to cover the differences in the methods, and to see how the consolidated financial statements are the same regardless of the method the parent company uses to account for the investment. The two international chapters include a comprehensive discussion of accounting for foreign currency derivatives and other forms of derivatives such as interest swaps and options used in today’s business arena.

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  • Advanced Accounting

    The approach used by Hoyle, Schaefer, and Doupnik in the new edition allows students to think critically about accounting, just as they will do while preparing for the CPA exam and in their future careers. With this text, students gain a well-balanced appreciation of the Accounting profession. As Hoyle 11e introduces them to the field’s many aspects, it often focuses on past controversies and present resolutions. The text continues to show the development of financial reporting as a product of intense and considered debate that continues today and into the future.The writing style of the ten previous editions has been highly praised. Students easily comprehend chapter concepts because of the conversational tone used throughout the book. The authors have made every effort to ensure that the writing style remains engaging, lively, and consistent which has made this text the market leading text in the Advanced Accounting market. The 11th edition includes an increase integration of IFRS as well as the updated accounting standards.

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  • Accounting Information Systems

    For undergraduate and graduate courses in AIS

    The market-leading text with the most comprehensive, flexible coverage of AIS available.

    This market-leading text delivers the most comprehensive and flexible coverage of the our major approaches to teaching AIS, while allowing instructors the flexibility to reorder chapters and focus the material to suit their individual course needs. This new edition has been updated to cover all of the most recent developments in AIS and to show AIS has changed the roles of an accountant.

    Teaching and Learning Experience

    This texts presents a better teaching and learning experience-for you and your students. Here’s how:

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    Instructors get the flexibility to tailor the material to fit their individual course needs

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  • Accounting, International Edition

    Activate Learning with Warren/Reeve/Duchac’s, ACCOUNTING, International Edition! For 25 editions, market-leading ACCOUNTING has been on the forefront of innovation and change based on the needs of today’s students. Warren offers you clear guidance to complete homework with an efficient presentation for today’s learner. The high impact writing style and streamlined design makes important information accessible, with a focus on providing the best and most complete examples.

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  • Access To Health

    NOTE: You are purchasing a standalone product; MasteringHealth (TM)does not come packaged with this content. If you would like to purchase both the physical text and MasteringHealth (TM)search for ISBN-10: 0321976967/ISBN-13: 9780321976963. That package includes ISBN-10: 0133903168/ISBN-13: 9780133903164 and ISBN-10: 0321995481/ISBN-13: 9780321995483.

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  • Academic Vocabulary in Use with Answers

    The perfect study aid for anyone using English for their academic work. Academic Vocabulary in Use is the perfect study aid for anyone using English for their academic work. Ideal for students of any discipline, from engineers or social scientists to business students or lawyers, it covers all the key vocabulary they will come across in academic textbooks, articles, lectures and seminars, allowing them to function confidently in an English-speaking academic environment. The book is designed for students at good intermediate level and above as well as those preparing for IELTS and other university entrance examinations.

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  • A Students Guide to IFRS

    By Clare Finch

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  • A Primer in Positive Psychology

    By Christopher Peterson

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  • A Framework for Marketing Management

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  • YOUR PSYCHOLOGY PROJECT HANDBOOK BECOMING A RESEARCHER

    By Clare Wood , By Carol Percy , By David Giles

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  • WRITING CULTURE

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  • AED 207.00AED 295.00 AED 207.00
  • WORK ORGANISATIONS A CRITICAL APPROACH

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