• BMAX I11 Plus UNISOC T606 Octa Core 8GB RAM 256GB ROM 4G LTE 10.4 Inch 2K Screen Android 13 Tablet - Gray

    BMAX I11 Plus UNISOC T606 Octa Core 8GB RAM 256GB ROM 4G LTE 10.4 Inch 2K Screen Android 13 Tablet – Gray

    BMAX I11 Plus UNISOC T606 Octa Core 8GB RAM 256GB ROM 4G LTE 10.4 Inch 2K Screen Android 13 Tablet – Gray

    AED 649.00 AED 681.45
  • 2023 AirPods Pro (2nd generation) with MagSafe Case (USB‑C)

    2023 AirPods Pro (2nd generation) with MagSafe Case (USB‑C)

    • Apple-designed H2 chip, the force behind AirPods Pro, pushes advanced audio performance even further. From smarter noise cancellation to superior three-dimensional sound and battery life, it improves on the best features of AirPods Pro in a big way.
    • Low-distortion, custom-built driver and amplifier deliver crisp, clear high notes and deep, rich bass in stunning definition. Every sound is more vivid than ever.
    • Adaptive Audio dynamically blends Transparency mode and Active Noise Cancellation to deliver the best listening experience for you in any environment.
    • Up to 2x more Active Noise Cancellation than the previous-generation AirPods Pro, so you’ll hear dramatically less noise during your commute and when you need to focus
    • Transparency mode lets outside sound in, so you can hear what’s going on around you.
    AED 1,099.00 AED 1,153.95
  • Apple iPhone 15 Pro

    Apple iPhone 15 Pro Max (256 GB) – Black Titanium

    • FORGED IN TITANIUM — iPhone 15 Pro Max has a strong and light aerospace-grade titanium design with a textured matt-glass back. It also features a super-tough Ceramic Shield front. And it’s splash, water and dust resistant.
    • ADVANCED DISPLAY — The 6.7 Super Retina XDR display2 with ProMotion ramps up refresh rates to 120Hz when you need exceptional graphics performance. Dynamic Island bubbles up alerts and Live Activities. Plus, with Always-On display, your Lock Screen stays glanceable, so you don’t have to tap it to stay in the know.
    • GAME-CHANGING A17 PRO CHIP — A Pro-class GPU makes mobile games feel so immersive, with rich environments and realistic characters. A17 Pro is also incredibly efficient and helps to deliver amazing all-day battery life.
    • POWERFUL PRO CAMERA SYSTEM — Get incredible framing flexibility with 7 pro lenses. Capture super high resolution photos with more colour and detail using the 48MP Main camera. And take sharp close-ups from far away with the 3x Telephoto camera on iPhone 15 Pro.
    • CUSTOMISABLE ACTION BUTTON — Action button is a fast track to your favourite feature. Just set the one you want, like Silent mode, Camera, Voice Memo, Shortcut and more. Then press and hold to launch the action.
    • PRO CONNECTIVITY — The new USB-C connector lets you charge your Mac or iPad with the same cable you use to charge iPhone 15 Pro. With USB 3, you get a huge leap in data transfer speeds.4 And you can download files up to 2x faster using Wi-Fi 6E.
    • VITAL SAFETY FEATURES — If you need emergency services and you don’t have mobile service or Wi-Fi, you can use Emergency SOS via satellite.6 With Crash Detection, iPhone can detect a serious car crash and call for help if you can’t.
    • DESIGNED TO MAKE A DIFFERENCE — iPhone comes with privacy protections that help keep you in control of your data. It’s made from more recycled materials to minimise environmental impact. And it has built-in features that make iPhone more accessible to all.
    • COMES WITH APPLECARE WARRANTY — Every iPhone comes with a one-year limited warranty and up to 90 days of complimentary technical support. Get AppleCare+ or AppleCare+ with Theft and Loss to extend your coverage.
    AED 5,799.00 AED 6,088.95
  • Apple iPhone 15 Pro

    Apple iPhone 15 Pro Max (256 GB) – Blue Titanium

    • FORGED IN TITANIUM — iPhone 15 Pro Max has a strong and light aerospace-grade titanium design with a textured matt-glass back. It also features a super-tough Ceramic Shield front. And it’s splash, water and dust resistant.
    • ADVANCED DISPLAY — The 6.7 Super Retina XDR display2 with ProMotion ramps up refresh rates to 120Hz when you need exceptional graphics performance. Dynamic Island bubbles up alerts and Live Activities. Plus, with Always-On display, your Lock Screen stays glanceable, so you don’t have to tap it to stay in the know.
    • GAME-CHANGING A17 PRO CHIP — A Pro-class GPU makes mobile games feel so immersive, with rich environments and realistic characters. A17 Pro is also incredibly efficient and helps to deliver amazing all-day battery life.
    • POWERFUL PRO CAMERA SYSTEM — Get incredible framing flexibility with 7 pro lenses. Capture super high resolution photos with more colour and detail using the 48MP Main camera. And take sharp close-ups from far away with the 3x Telephoto camera on iPhone 15 Pro.
    • CUSTOMISABLE ACTION BUTTON — Action button is a fast track to your favourite feature. Just set the one you want, like Silent mode, Camera, Voice Memo, Shortcut and more. Then press and hold to launch the action.
    • PRO CONNECTIVITY — The new USB-C connector lets you charge your Mac or iPad with the same cable you use to charge iPhone 15 Pro. With USB 3, you get a huge leap in data transfer speeds.4 And you can download files up to 2x faster using Wi-Fi 6E.
    • VITAL SAFETY FEATURES — If you need emergency services and you don’t have mobile service or Wi-Fi, you can use Emergency SOS via satellite.6 With Crash Detection, iPhone can detect a serious car crash and call for help if you can’t.
    • DESIGNED TO MAKE A DIFFERENCE — iPhone comes with privacy protections that help keep you in control of your data. It’s made from more recycled materials to minimise environmental impact. And it has built-in features that make iPhone more accessible to all.
    • COMES WITH APPLECARE WARRANTY — Every iPhone comes with a one-year limited warranty and up to 90 days of complimentary technical support. Get AppleCare+ or AppleCare+ with Theft and Loss to extend your coverage.
    AED 5,799.00 AED 6,088.95
  • Apple iPhone 15 Pro

    Apple iPhone 15 Pro Max (256 GB) – Natural Titanium

    • FORGED IN TITANIUM — iPhone 15 Pro Max has a strong and light aerospace-grade titanium design with a textured matt-glass back. It also features a super-tough Ceramic Shield front. And it’s splash, water and dust resistant.
    • ADVANCED DISPLAY — The 6.7 Super Retina XDR display2 with ProMotion ramps up refresh rates to 120Hz when you need exceptional graphics performance. Dynamic Island bubbles up alerts and Live Activities. Plus, with Always-On display, your Lock Screen stays glanceable, so you don’t have to tap it to stay in the know.
    • GAME-CHANGING A17 PRO CHIP — A Pro-class GPU makes mobile games feel so immersive, with rich environments and realistic characters. A17 Pro is also incredibly efficient and helps to deliver amazing all-day battery life.
    • POWERFUL PRO CAMERA SYSTEM — Get incredible framing flexibility with 7 pro lenses. Capture super high resolution photos with more colour and detail using the 48MP Main camera. And take sharp close-ups from far away with the 3x Telephoto camera on iPhone 15 Pro.
    • CUSTOMISABLE ACTION BUTTON — Action button is a fast track to your favourite feature. Just set the one you want, like Silent mode, Camera, Voice Memo, Shortcut and more. Then press and hold to launch the action.
    • PRO CONNECTIVITY — The new USB-C connector lets you charge your Mac or iPad with the same cable you use to charge iPhone 15 Pro. With USB 3, you get a huge leap in data transfer speeds.4 And you can download files up to 2x faster using Wi-Fi 6E.
    • VITAL SAFETY FEATURES — If you need emergency services and you don’t have mobile service or Wi-Fi, you can use Emergency SOS via satellite.6 With Crash Detection, iPhone can detect a serious car crash and call for help if you can’t.
    • DESIGNED TO MAKE A DIFFERENCE — iPhone comes with privacy protections that help keep you in control of your data. It’s made from more recycled materials to minimise environmental impact. And it has built-in features that make iPhone more accessible to all.
    • COMES WITH APPLECARE WARRANTY — Every iPhone comes with a one-year limited warranty and up to 90 days of complimentary technical support. Get AppleCare+ or AppleCare+ with Theft and Loss to extend your coverage.
    AED 5,799.00 AED 6,088.95
  • Apple iPhone 15 Pro

    Apple iPhone 15 Pro Max (256 GB) – White Titanium

    • FORGED IN TITANIUM — iPhone 15 Pro Max has a strong and light aerospace-grade titanium design with a textured matt-glass back. It also features a super-tough Ceramic Shield front. And it’s splash, water and dust resistant.
    • ADVANCED DISPLAY — The 6.7 Super Retina XDR display2 with ProMotion ramps up refresh rates to 120Hz when you need exceptional graphics performance. Dynamic Island bubbles up alerts and Live Activities. Plus, with Always-On display, your Lock Screen stays glanceable, so you don’t have to tap it to stay in the know.
    • GAME-CHANGING A17 PRO CHIP — A Pro-class GPU makes mobile games feel so immersive, with rich environments and realistic characters. A17 Pro is also incredibly efficient and helps to deliver amazing all-day battery life.
    • POWERFUL PRO CAMERA SYSTEM — Get incredible framing flexibility with 7 pro lenses. Capture super high resolution photos with more colour and detail using the 48MP Main camera. And take sharp close-ups from far away with the 3x Telephoto camera on iPhone 15 Pro.
    • CUSTOMISABLE ACTION BUTTON — Action button is a fast track to your favourite feature. Just set the one you want, like Silent mode, Camera, Voice Memo, Shortcut and more. Then press and hold to launch the action.
    • PRO CONNECTIVITY — The new USB-C connector lets you charge your Mac or iPad with the same cable you use to charge iPhone 15 Pro. With USB 3, you get a huge leap in data transfer speeds.4 And you can download files up to 2x faster using Wi-Fi 6E.
    • VITAL SAFETY FEATURES — If you need emergency services and you don’t have mobile service or Wi-Fi, you can use Emergency SOS via satellite.6 With Crash Detection, iPhone can detect a serious car crash and call for help if you can’t.
    • DESIGNED TO MAKE A DIFFERENCE — iPhone comes with privacy protections that help keep you in control of your data. It’s made from more recycled materials to minimise environmental impact. And it has built-in features that make iPhone more accessible to all.
    • COMES WITH APPLECARE WARRANTY — Every iPhone comes with a one-year limited warranty and up to 90 days of complimentary technical support. Get AppleCare+ or AppleCare+ with Theft and Loss to extend your coverage.
    AED 5,799.00 AED 6,088.95
  • Apple iPhone 15 Pro

    Apple iPhone 15 Pro (128 GB) – Black Titanium

    • FORGED IN TITANIUM — iPhone 15 Pro Max has a strong and light aerospace-grade titanium design with a textured matt-glass back. It also features a super-tough Ceramic Shield front. And it’s splash, water and dust resistant.
    • ADVANCED DISPLAY — The 6.7 Super Retina XDR display2 with ProMotion ramps up refresh rates to 120Hz when you need exceptional graphics performance. Dynamic Island bubbles up alerts and Live Activities. Plus, with Always-On display, your Lock Screen stays glanceable, so you don’t have to tap it to stay in the know.
    • GAME-CHANGING A17 PRO CHIP — A Pro-class GPU makes mobile games feel so immersive, with rich environments and realistic characters. A17 Pro is also incredibly efficient and helps to deliver amazing all-day battery life.
    • POWERFUL PRO CAMERA SYSTEM — Get incredible framing flexibility with 7 pro lenses. Capture super high resolution photos with more colour and detail using the 48MP Main camera. And take sharp close-ups from far away with the 3x Telephoto camera on iPhone 15 Pro.
    • CUSTOMISABLE ACTION BUTTON — Action button is a fast track to your favourite feature. Just set the one you want, like Silent mode, Camera, Voice Memo, Shortcut and more. Then press and hold to launch the action.
    • PRO CONNECTIVITY — The new USB-C connector lets you charge your Mac or iPad with the same cable you use to charge iPhone 15 Pro. With USB 3, you get a huge leap in data transfer speeds.4 And you can download files up to 2x faster using Wi-Fi 6E.
    • VITAL SAFETY FEATURES — If you need emergency services and you don’t have mobile service or Wi-Fi, you can use Emergency SOS via satellite.6 With Crash Detection, iPhone can detect a serious car crash and call for help if you can’t.
    • DESIGNED TO MAKE A DIFFERENCE — iPhone comes with privacy protections that help keep you in control of your data. It’s made from more recycled materials to minimise environmental impact. And it has built-in features that make iPhone more accessible to all.
    • COMES WITH APPLECARE WARRANTY — Every iPhone comes with a one-year limited warranty and up to 90 days of complimentary technical support. Get AppleCare+ or AppleCare+ with Theft and Loss to extend your coverage.
    AED 4,969.00 AED 5,217.45
  • Apple iPhone 15 Pro

    Apple iPhone 15 Pro (128 GB) – Blue Titanium

    • FORGED IN TITANIUM — iPhone 15 Pro Max has a strong and light aerospace-grade titanium design with a textured matt-glass back. It also features a super-tough Ceramic Shield front. And it’s splash, water and dust resistant.
    • ADVANCED DISPLAY — The 6.7 Super Retina XDR display2 with ProMotion ramps up refresh rates to 120Hz when you need exceptional graphics performance. Dynamic Island bubbles up alerts and Live Activities. Plus, with Always-On display, your Lock Screen stays glanceable, so you don’t have to tap it to stay in the know.
    • GAME-CHANGING A17 PRO CHIP — A Pro-class GPU makes mobile games feel so immersive, with rich environments and realistic characters. A17 Pro is also incredibly efficient and helps to deliver amazing all-day battery life.
    • POWERFUL PRO CAMERA SYSTEM — Get incredible framing flexibility with 7 pro lenses. Capture super high resolution photos with more colour and detail using the 48MP Main camera. And take sharp close-ups from far away with the 3x Telephoto camera on iPhone 15 Pro.
    • CUSTOMISABLE ACTION BUTTON — Action button is a fast track to your favourite feature. Just set the one you want, like Silent mode, Camera, Voice Memo, Shortcut and more. Then press and hold to launch the action.
    • PRO CONNECTIVITY — The new USB-C connector lets you charge your Mac or iPad with the same cable you use to charge iPhone 15 Pro. With USB 3, you get a huge leap in data transfer speeds.4 And you can download files up to 2x faster using Wi-Fi 6E.
    • VITAL SAFETY FEATURES — If you need emergency services and you don’t have mobile service or Wi-Fi, you can use Emergency SOS via satellite.6 With Crash Detection, iPhone can detect a serious car crash and call for help if you can’t.
    • DESIGNED TO MAKE A DIFFERENCE — iPhone comes with privacy protections that help keep you in control of your data. It’s made from more recycled materials to minimise environmental impact. And it has built-in features that make iPhone more accessible to all.
    • COMES WITH APPLECARE WARRANTY — Every iPhone comes with a one-year limited warranty and up to 90 days of complimentary technical support. Get AppleCare+ or AppleCare+ with Theft and Loss to extend your coverage.
    AED 4,969.00 AED 5,217.45
  • Apple iPhone 15 Pro

    Apple iPhone 15 Pro (128 GB) – Natural Titanium

    • FORGED IN TITANIUM — iPhone 15 Pro Max has a strong and light aerospace-grade titanium design with a textured matt-glass back. It also features a super-tough Ceramic Shield front. And it’s splash, water and dust resistant.
    • ADVANCED DISPLAY — The 6.7 Super Retina XDR display2 with ProMotion ramps up refresh rates to 120Hz when you need exceptional graphics performance. Dynamic Island bubbles up alerts and Live Activities. Plus, with Always-On display, your Lock Screen stays glanceable, so you don’t have to tap it to stay in the know.
    • GAME-CHANGING A17 PRO CHIP — A Pro-class GPU makes mobile games feel so immersive, with rich environments and realistic characters. A17 Pro is also incredibly efficient and helps to deliver amazing all-day battery life.
    • POWERFUL PRO CAMERA SYSTEM — Get incredible framing flexibility with 7 pro lenses. Capture super high resolution photos with more colour and detail using the 48MP Main camera. And take sharp close-ups from far away with the 3x Telephoto camera on iPhone 15 Pro.
    • CUSTOMISABLE ACTION BUTTON — Action button is a fast track to your favourite feature. Just set the one you want, like Silent mode, Camera, Voice Memo, Shortcut and more. Then press and hold to launch the action.
    • PRO CONNECTIVITY — The new USB-C connector lets you charge your Mac or iPad with the same cable you use to charge iPhone 15 Pro. With USB 3, you get a huge leap in data transfer speeds.4 And you can download files up to 2x faster using Wi-Fi 6E.
    • VITAL SAFETY FEATURES — If you need emergency services and you don’t have mobile service or Wi-Fi, you can use Emergency SOS via satellite.6 With Crash Detection, iPhone can detect a serious car crash and call for help if you can’t.
    • DESIGNED TO MAKE A DIFFERENCE — iPhone comes with privacy protections that help keep you in control of your data. It’s made from more recycled materials to minimise environmental impact. And it has built-in features that make iPhone more accessible to all.
    • COMES WITH APPLECARE WARRANTY — Every iPhone comes with a one-year limited warranty and up to 90 days of complimentary technical support. Get AppleCare+ or AppleCare+ with Theft and Loss to extend your coverage.
    AED 4,969.00 AED 5,217.45
  • Apple iPhone 15 Pro

    Apple iPhone 15 Pro (128 GB) – White Titanium

    • FORGED IN TITANIUM — iPhone 15 Pro Max has a strong and light aerospace-grade titanium design with a textured matt-glass back. It also features a super-tough Ceramic Shield front. And it’s splash, water and dust resistant.
    • ADVANCED DISPLAY — The 6.7 Super Retina XDR display2 with ProMotion ramps up refresh rates to 120Hz when you need exceptional graphics performance. Dynamic Island bubbles up alerts and Live Activities. Plus, with Always-On display, your Lock Screen stays glanceable, so you don’t have to tap it to stay in the know.
    • GAME-CHANGING A17 PRO CHIP — A Pro-class GPU makes mobile games feel so immersive, with rich environments and realistic characters. A17 Pro is also incredibly efficient and helps to deliver amazing all-day battery life.
    • POWERFUL PRO CAMERA SYSTEM — Get incredible framing flexibility with 7 pro lenses. Capture super high resolution photos with more colour and detail using the 48MP Main camera. And take sharp close-ups from far away with the 3x Telephoto camera on iPhone 15 Pro.
    • CUSTOMISABLE ACTION BUTTON — Action button is a fast track to your favourite feature. Just set the one you want, like Silent mode, Camera, Voice Memo, Shortcut and more. Then press and hold to launch the action.
    • PRO CONNECTIVITY — The new USB-C connector lets you charge your Mac or iPad with the same cable you use to charge iPhone 15 Pro. With USB 3, you get a huge leap in data transfer speeds.4 And you can download files up to 2x faster using Wi-Fi 6E.
    • VITAL SAFETY FEATURES — If you need emergency services and you don’t have mobile service or Wi-Fi, you can use Emergency SOS via satellite.6 With Crash Detection, iPhone can detect a serious car crash and call for help if you can’t.
    • DESIGNED TO MAKE A DIFFERENCE — iPhone comes with privacy protections that help keep you in control of your data. It’s made from more recycled materials to minimise environmental impact. And it has built-in features that make iPhone more accessible to all.
    • COMES WITH APPLECARE WARRANTY — Every iPhone comes with a one-year limited warranty and up to 90 days of complimentary technical support. Get AppleCare+ or AppleCare+ with Theft and Loss to extend your coverage.
    AED 4,969.00 AED 5,217.45
  • Apple iPhone 15 (128 GB) - Black

    Apple iPhone 15 Plus (128 GB) – Black

    • DYNAMIC ISLAND COMES TO IPHONE 15 — Dynamic Island bubbles up alerts and Live Activities — so you don’t miss them while you’re doing something else. You can see who’s calling, check your flight status and so much more.
    • NNOVATIVE DESIGN — iPhone 15 features a durable colour-infused glass and aluminium design. It’s splash, water and dust resistant.1 The Ceramic Shield front is super-tough. And the 6.7 Super Retina XDR display2 is up to 2x brighter in the sun compared to iPhone 14.
    • 48MP MAIN CAMERA WITH 2X TELEPHOTO — The 48MP Main camera shoots in super high resolution. So it’s easier than ever to take standout photos with amazing detail. The 2x optical-quality Telephoto lets you frame the perfect close-up.
    • NEXT-GENERATION PORTRAITS — Capture portraits with dramatically more detail and colour. Just tap to shift the focus between subjects — even after you take the shot.
    • POWERHOUSE A16 BIONIC CHIP — The superfast chip powers advanced features like computational photography, fluid Dynamic Island transitions and Voice Isolation for phone calls. And A16 Bionic is incredibly efficient to help deliver great all-day battery life.
    • USB-C CONNECTIVITY — The USB-C connector lets you charge your Mac or iPad with the same cable you use to charge iPhone 15. You can even use iPhone 15 to charge Apple Watch or AirPods.
    • VITAL SAFETY FEATURES — If you need emergency services and you don’t have mobile service or Wi-Fi, you can use Emergency SOS via satellite.4 With Crash Detection, iPhone can detect a serious car crash and call for help if you can’t.
    • DESIGNED TO MAKE A DIFFERENCE — iPhone comes with privacy protections that help keep you in control of your data. It’s made from more recycled materials to minimise environmental impact. And it has built-in features that make iPhone more accessible to all.
    • COMES WITH APPLECARE WARRANTY — Every iPhone comes with a one-year limited warranty and up to 90 days of complimentary technical support. Get AppleCare+ or AppleCare+ with Theft and Loss to extend your coverage.
    AED 4,449.00 AED 4,671.45
  • Apple iPhone 15 (128 GB) - Blue

    Apple iPhone 15 Plus (128 GB) – Blue

    • DYNAMIC ISLAND COMES TO IPHONE 15 — Dynamic Island bubbles up alerts and Live Activities — so you don’t miss them while you’re doing something else. You can see who’s calling, check your flight status and so much more.
    • NNOVATIVE DESIGN — iPhone 15 features a durable colour-infused glass and aluminium design. It’s splash, water and dust resistant.1 The Ceramic Shield front is super-tough. And the 6.7 Super Retina XDR display2 is up to 2x brighter in the sun compared to iPhone 14.
    • 48MP MAIN CAMERA WITH 2X TELEPHOTO — The 48MP Main camera shoots in super high resolution. So it’s easier than ever to take standout photos with amazing detail. The 2x optical-quality Telephoto lets you frame the perfect close-up.
    • NEXT-GENERATION PORTRAITS — Capture portraits with dramatically more detail and colour. Just tap to shift the focus between subjects — even after you take the shot.
    • POWERHOUSE A16 BIONIC CHIP — The superfast chip powers advanced features like computational photography, fluid Dynamic Island transitions and Voice Isolation for phone calls. And A16 Bionic is incredibly efficient to help deliver great all-day battery life.
    • USB-C CONNECTIVITY — The USB-C connector lets you charge your Mac or iPad with the same cable you use to charge iPhone 15. You can even use iPhone 15 to charge Apple Watch or AirPods.
    • VITAL SAFETY FEATURES — If you need emergency services and you don’t have mobile service or Wi-Fi, you can use Emergency SOS via satellite.4 With Crash Detection, iPhone can detect a serious car crash and call for help if you can’t.
    • DESIGNED TO MAKE A DIFFERENCE — iPhone comes with privacy protections that help keep you in control of your data. It’s made from more recycled materials to minimise environmental impact. And it has built-in features that make iPhone more accessible to all.
    • COMES WITH APPLECARE WARRANTY — Every iPhone comes with a one-year limited warranty and up to 90 days of complimentary technical support. Get AppleCare+ or AppleCare+ with Theft and Loss to extend your coverage.
    AED 4,449.00 AED 4,671.45
  • Apple iPhone 15 (128 GB) - Green

    Apple iPhone 15 Plus (128 GB) – Green

    • DYNAMIC ISLAND COMES TO IPHONE 15 — Dynamic Island bubbles up alerts and Live Activities — so you don’t miss them while you’re doing something else. You can see who’s calling, check your flight status and so much more.
    • NNOVATIVE DESIGN — iPhone 15 features a durable colour-infused glass and aluminium design. It’s splash, water and dust resistant.1 The Ceramic Shield front is super-tough. And the 6.7 Super Retina XDR display2 is up to 2x brighter in the sun compared to iPhone 14.
    • 48MP MAIN CAMERA WITH 2X TELEPHOTO — The 48MP Main camera shoots in super high resolution. So it’s easier than ever to take standout photos with amazing detail. The 2x optical-quality Telephoto lets you frame the perfect close-up.
    • NEXT-GENERATION PORTRAITS — Capture portraits with dramatically more detail and colour. Just tap to shift the focus between subjects — even after you take the shot.
    • POWERHOUSE A16 BIONIC CHIP — The superfast chip powers advanced features like computational photography, fluid Dynamic Island transitions and Voice Isolation for phone calls. And A16 Bionic is incredibly efficient to help deliver great all-day battery life.
    • USB-C CONNECTIVITY — The USB-C connector lets you charge your Mac or iPad with the same cable you use to charge iPhone 15. You can even use iPhone 15 to charge Apple Watch or AirPods.
    • VITAL SAFETY FEATURES — If you need emergency services and you don’t have mobile service or Wi-Fi, you can use Emergency SOS via satellite.4 With Crash Detection, iPhone can detect a serious car crash and call for help if you can’t.
    • DESIGNED TO MAKE A DIFFERENCE — iPhone comes with privacy protections that help keep you in control of your data. It’s made from more recycled materials to minimise environmental impact. And it has built-in features that make iPhone more accessible to all.
    • COMES WITH APPLECARE WARRANTY — Every iPhone comes with a one-year limited warranty and up to 90 days of complimentary technical support. Get AppleCare+ or AppleCare+ with Theft and Loss to extend your coverage.
    AED 4,449.00 AED 4,671.45
  • Apple iPhone 15

    Apple iPhone 15 Plus (128 GB) – Pink

    • DYNAMIC ISLAND COMES TO IPHONE 15 — Dynamic Island bubbles up alerts and Live Activities — so you don’t miss them while you’re doing something else. You can see who’s calling, check your flight status and so much more.
    • NNOVATIVE DESIGN — iPhone 15 features a durable colour-infused glass and aluminium design. It’s splash, water and dust resistant.1 The Ceramic Shield front is super-tough. And the 6.7 Super Retina XDR display2 is up to 2x brighter in the sun compared to iPhone 14.
    • 48MP MAIN CAMERA WITH 2X TELEPHOTO — The 48MP Main camera shoots in super high resolution. So it’s easier than ever to take standout photos with amazing detail. The 2x optical-quality Telephoto lets you frame the perfect close-up.
    • NEXT-GENERATION PORTRAITS — Capture portraits with dramatically more detail and colour. Just tap to shift the focus between subjects — even after you take the shot.
    • POWERHOUSE A16 BIONIC CHIP — The superfast chip powers advanced features like computational photography, fluid Dynamic Island transitions and Voice Isolation for phone calls. And A16 Bionic is incredibly efficient to help deliver great all-day battery life.
    • USB-C CONNECTIVITY — The USB-C connector lets you charge your Mac or iPad with the same cable you use to charge iPhone 15. You can even use iPhone 15 to charge Apple Watch or AirPods.
    • VITAL SAFETY FEATURES — If you need emergency services and you don’t have mobile service or Wi-Fi, you can use Emergency SOS via satellite.4 With Crash Detection, iPhone can detect a serious car crash and call for help if you can’t.
    • DESIGNED TO MAKE A DIFFERENCE — iPhone comes with privacy protections that help keep you in control of your data. It’s made from more recycled materials to minimise environmental impact. And it has built-in features that make iPhone more accessible to all.
    • COMES WITH APPLECARE WARRANTY — Every iPhone comes with a one-year limited warranty and up to 90 days of complimentary technical support. Get AppleCare+ or AppleCare+ with Theft and Loss to extend your coverage.
    AED 4,449.00 AED 4,671.45
  • Apple iPhone 15 (128 GB) - Yellow

    Apple iPhone 15 Plus (128 GB) – Yellow

    • DYNAMIC ISLAND COMES TO IPHONE 15 — Dynamic Island bubbles up alerts and Live Activities — so you don’t miss them while you’re doing something else. You can see who’s calling, check your flight status and so much more.
    • NNOVATIVE DESIGN — iPhone 15 features a durable colour-infused glass and aluminium design. It’s splash, water and dust resistant.1 The Ceramic Shield front is super-tough. And the 6.7 Super Retina XDR display2 is up to 2x brighter in the sun compared to iPhone 14.
    • 48MP MAIN CAMERA WITH 2X TELEPHOTO — The 48MP Main camera shoots in super high resolution. So it’s easier than ever to take standout photos with amazing detail. The 2x optical-quality Telephoto lets you frame the perfect close-up.
    • NEXT-GENERATION PORTRAITS — Capture portraits with dramatically more detail and colour. Just tap to shift the focus between subjects — even after you take the shot.
    • POWERHOUSE A16 BIONIC CHIP — The superfast chip powers advanced features like computational photography, fluid Dynamic Island transitions and Voice Isolation for phone calls. And A16 Bionic is incredibly efficient to help deliver great all-day battery life.
    • USB-C CONNECTIVITY — The USB-C connector lets you charge your Mac or iPad with the same cable you use to charge iPhone 15 Plus. You can even use iPhone 15 Plus to charge Apple Watch or AirPods.
    • VITAL SAFETY FEATURES — If you need emergency services and you don’t have mobile service or Wi-Fi, you can use Emergency SOS via satellite.4 With Crash Detection, iPhone can detect a serious car crash and call for help if you can’t.
    • DESIGNED TO MAKE A DIFFERENCE — iPhone comes with privacy protections that help keep you in control of your data. It’s made from more recycled materials to minimise environmental impact. And it has built-in features that make iPhone more accessible to all.
    • COMES WITH APPLECARE WARRANTY — Every iPhone comes with a one-year limited warranty and up to 90 days of complimentary technical support. Get AppleCare+ or AppleCare+ with Theft and Loss to extend your coverage.
    AED 4,449.00 AED 4,671.45
  • Apple iPhone 15 (128 GB) - Black

    Apple iPhone 15 (128 GB) – Black

    • DYNAMIC ISLAND COMES TO IPHONE 15 — Dynamic Island bubbles up alerts and Live Activities — so you don’t miss them while you’re doing something else. You can see who’s calling, check your flight status and so much more.
    • NNOVATIVE DESIGN — iPhone 15 features a durable colour-infused glass and aluminium design. It’s splash, water and dust resistant.1 The Ceramic Shield front is super-tough. And the 6.7 Super Retina XDR display2 is up to 2x brighter in the sun compared to iPhone 14.
    • 48MP MAIN CAMERA WITH 2X TELEPHOTO — The 48MP Main camera shoots in super high resolution. So it’s easier than ever to take standout photos with amazing detail. The 2x optical-quality Telephoto lets you frame the perfect close-up.
    • NEXT-GENERATION PORTRAITS — Capture portraits with dramatically more detail and colour. Just tap to shift the focus between subjects — even after you take the shot.
    • POWERHOUSE A16 BIONIC CHIP — The superfast chip powers advanced features like computational photography, fluid Dynamic Island transitions and Voice Isolation for phone calls. And A16 Bionic is incredibly efficient to help deliver great all-day battery life.
    • USB-C CONNECTIVITY — The USB-C connector lets you charge your Mac or iPad with the same cable you use to charge iPhone 15. You can even use iPhone 15 to charge Apple Watch or AirPods.
    • VITAL SAFETY FEATURES — If you need emergency services and you don’t have mobile service or Wi-Fi, you can use Emergency SOS via satellite.4 With Crash Detection, iPhone can detect a serious car crash and call for help if you can’t.
    • DESIGNED TO MAKE A DIFFERENCE — iPhone comes with privacy protections that help keep you in control of your data. It’s made from more recycled materials to minimise environmental impact. And it has built-in features that make iPhone more accessible to all.
    • COMES WITH APPLECARE WARRANTY — Every iPhone comes with a one-year limited warranty and up to 90 days of complimentary technical support. Get AppleCare+ or AppleCare+ with Theft and Loss to extend your coverage.
    AED 4,039.00 AED 4,240.95
  • Apple iPhone 15 (128 GB) - Blue

    Apple iPhone 15 (128 GB) – Blue

    • DYNAMIC ISLAND COMES TO IPHONE 15 — Dynamic Island bubbles up alerts and Live Activities — so you don’t miss them while you’re doing something else. You can see who’s calling, check your flight status and so much more.
    • NNOVATIVE DESIGN — iPhone 15 features a durable colour-infused glass and aluminium design. It’s splash, water and dust resistant.1 The Ceramic Shield front is super-tough. And the 6.7 Super Retina XDR display2 is up to 2x brighter in the sun compared to iPhone 14.
    • 48MP MAIN CAMERA WITH 2X TELEPHOTO — The 48MP Main camera shoots in super high resolution. So it’s easier than ever to take standout photos with amazing detail. The 2x optical-quality Telephoto lets you frame the perfect close-up.
    • NEXT-GENERATION PORTRAITS — Capture portraits with dramatically more detail and colour. Just tap to shift the focus between subjects — even after you take the shot.
    • POWERHOUSE A16 BIONIC CHIP — The superfast chip powers advanced features like computational photography, fluid Dynamic Island transitions and Voice Isolation for phone calls. And A16 Bionic is incredibly efficient to help deliver great all-day battery life.
    • USB-C CONNECTIVITY — The USB-C connector lets you charge your Mac or iPad with the same cable you use to charge iPhone 15. You can even use iPhone 15 to charge Apple Watch or AirPods.
    • VITAL SAFETY FEATURES — If you need emergency services and you don’t have mobile service or Wi-Fi, you can use Emergency SOS via satellite.4 With Crash Detection, iPhone can detect a serious car crash and call for help if you can’t.
    • DESIGNED TO MAKE A DIFFERENCE — iPhone comes with privacy protections that help keep you in control of your data. It’s made from more recycled materials to minimise environmental impact. And it has built-in features that make iPhone more accessible to all.
    • COMES WITH APPLECARE WARRANTY — Every iPhone comes with a one-year limited warranty and up to 90 days of complimentary technical support. Get AppleCare+ or AppleCare+ with Theft and Loss to extend your coverage.
    AED 4,039.00 AED 4,240.95
  • Apple iPhone 15 (128 GB) - Green

    Apple iPhone 15 (128 GB) – Green

    • DYNAMIC ISLAND COMES TO IPHONE 15 — Dynamic Island bubbles up alerts and Live Activities — so you don’t miss them while you’re doing something else. You can see who’s calling, check your flight status and so much more.
    • NNOVATIVE DESIGN — iPhone 15 features a durable colour-infused glass and aluminium design. It’s splash, water and dust resistant.1 The Ceramic Shield front is super-tough. And the 6.7 Super Retina XDR display2 is up to 2x brighter in the sun compared to iPhone 14.
    • 48MP MAIN CAMERA WITH 2X TELEPHOTO — The 48MP Main camera shoots in super high resolution. So it’s easier than ever to take standout photos with amazing detail. The 2x optical-quality Telephoto lets you frame the perfect close-up.
    • NEXT-GENERATION PORTRAITS — Capture portraits with dramatically more detail and colour. Just tap to shift the focus between subjects — even after you take the shot.
    • POWERHOUSE A16 BIONIC CHIP — The superfast chip powers advanced features like computational photography, fluid Dynamic Island transitions and Voice Isolation for phone calls. And A16 Bionic is incredibly efficient to help deliver great all-day battery life.
    • USB-C CONNECTIVITY — The USB-C connector lets you charge your Mac or iPad with the same cable you use to charge iPhone 15. You can even use iPhone 15 to charge Apple Watch or AirPods.
    • VITAL SAFETY FEATURES — If you need emergency services and you don’t have mobile service or Wi-Fi, you can use Emergency SOS via satellite.4 With Crash Detection, iPhone can detect a serious car crash and call for help if you can’t.
    • DESIGNED TO MAKE A DIFFERENCE — iPhone comes with privacy protections that help keep you in control of your data. It’s made from more recycled materials to minimise environmental impact. And it has built-in features that make iPhone more accessible to all.
    • COMES WITH APPLECARE WARRANTY — Every iPhone comes with a one-year limited warranty and up to 90 days of complimentary technical support. Get AppleCare+ or AppleCare+ with Theft and Loss to extend your coverage.
    AED 4,039.00 AED 4,240.95
  • Apple iPhone 15

    Apple iPhone 15 (128 GB) – Pink

    • DYNAMIC ISLAND COMES TO IPHONE 15 — Dynamic Island bubbles up alerts and Live Activities — so you don’t miss them while you’re doing something else. You can see who’s calling, check your flight status and so much more.
    • NNOVATIVE DESIGN — iPhone 15 features a durable colour-infused glass and aluminium design. It’s splash, water and dust resistant.1 The Ceramic Shield front is super-tough. And the 6.7 Super Retina XDR display2 is up to 2x brighter in the sun compared to iPhone 14.
    • 48MP MAIN CAMERA WITH 2X TELEPHOTO — The 48MP Main camera shoots in super high resolution. So it’s easier than ever to take standout photos with amazing detail. The 2x optical-quality Telephoto lets you frame the perfect close-up.
    • NEXT-GENERATION PORTRAITS — Capture portraits with dramatically more detail and colour. Just tap to shift the focus between subjects — even after you take the shot.
    • POWERHOUSE A16 BIONIC CHIP — The superfast chip powers advanced features like computational photography, fluid Dynamic Island transitions and Voice Isolation for phone calls. And A16 Bionic is incredibly efficient to help deliver great all-day battery life.
    • USB-C CONNECTIVITY — The USB-C connector lets you charge your Mac or iPad with the same cable you use to charge iPhone 15. You can even use iPhone 15 to charge Apple Watch or AirPods.
    • VITAL SAFETY FEATURES — If you need emergency services and you don’t have mobile service or Wi-Fi, you can use Emergency SOS via satellite.4 With Crash Detection, iPhone can detect a serious car crash and call for help if you can’t.
    • DESIGNED TO MAKE A DIFFERENCE — iPhone comes with privacy protections that help keep you in control of your data. It’s made from more recycled materials to minimise environmental impact. And it has built-in features that make iPhone more accessible to all.
    • COMES WITH APPLECARE WARRANTY — Every iPhone comes with a one-year limited warranty and up to 90 days of complimentary technical support. Get AppleCare+ or AppleCare+ with Theft and Loss to extend your coverage.
    AED 4,039.00 AED 4,240.95
  • Apple iPhone 15 (128 GB) - Yellow

    Apple iPhone 15 (128 GB) – Yellow

    • DYNAMIC ISLAND COMES TO IPHONE 15 — Dynamic Island bubbles up alerts and Live Activities — so you don’t miss them while you’re doing something else. You can see who’s calling, check your flight status and so much more.
    • NNOVATIVE DESIGN — iPhone 15 features a durable colour-infused glass and aluminium design. It’s splash, water and dust resistant.1 The Ceramic Shield front is super-tough. And the 6.7 Super Retina XDR display2 is up to 2x brighter in the sun compared to iPhone 14.
    • 48MP MAIN CAMERA WITH 2X TELEPHOTO — The 48MP Main camera shoots in super high resolution. So it’s easier than ever to take standout photos with amazing detail. The 2x optical-quality Telephoto lets you frame the perfect close-up.
    • NEXT-GENERATION PORTRAITS — Capture portraits with dramatically more detail and colour. Just tap to shift the focus between subjects — even after you take the shot.
    • POWERHOUSE A16 BIONIC CHIP — The superfast chip powers advanced features like computational photography, fluid Dynamic Island transitions and Voice Isolation for phone calls. And A16 Bionic is incredibly efficient to help deliver great all-day battery life.
    • USB-C CONNECTIVITY — The USB-C connector lets you charge your Mac or iPad with the same cable you use to charge iPhone 15. You can even use iPhone 15 to charge Apple Watch or AirPods.
    • VITAL SAFETY FEATURES — If you need emergency services and you don’t have mobile service or Wi-Fi, you can use Emergency SOS via satellite.4 With Crash Detection, iPhone can detect a serious car crash and call for help if you can’t.
    • DESIGNED TO MAKE A DIFFERENCE — iPhone comes with privacy protections that help keep you in control of your data. It’s made from more recycled materials to minimise environmental impact. And it has built-in features that make iPhone more accessible to all.
    • COMES WITH APPLECARE WARRANTY — Every iPhone comes with a one-year limited warranty and up to 90 days of complimentary technical support. Get AppleCare+ or AppleCare+ with Theft and Loss to extend your coverage.
    AED 4,039.00 AED 4,240.95
  • Sony Xperia 10 V White - 6.1 Inch 21:9 Wide OLED - Triple lens - Lightweight & Compact - 3.5 mm audio jack - Android 13 - SIM free - 6GB RAM - 128GB Storage - IP65/68 rating - Dual SIM hybrid *1

    Sony Xperia 10 V Black – 6.1 Inch 21:9 Wide OLED – Triple lens – Lightweight & Compact – 3.5 mm audio jack – Android 13 – SIM free – 6GB RAM – 128GB Storage – IP65/68 rating – Dual SIM hybrid *1

    • Best-in-class battery in the world’s lightest*1 body The world’s lightest 5G smartphone with best-in-class 5,000mAh large capacity battery*1, Xperia 10 V can easily handle all your everyday activities – for example, it can playback a movie 34 hours convectively*2.
    • Experience richer sound Stereo speakers at the front of the phone deliver powerful, balanced, true stereo sound. Enjoy the full range of sound and detail just as the artist intended with Hi-res audio*1, wired or wireless.
    • Beautiful shots, made easy Xperia 10 V has scene, conditions and subject detection technology to automatically select the ideal settings for the best shot. Also with a choice of three different lenses, a huge variety of shots is there.
    • Display reproduces exquisite, vibrant content The OLED display on Xperia 10 V reproduces vivid colours and true blacks. It’s up to 50% brighter than the previous model*1 and Sony’s years of TV expertise to optimise the display for movie viewing, reproducing exquisite, vibrant images.
    AED 2,623.95 AED 2,755.15
  • Sony Xperia 10 V White - 6.1 Inch 21:9 Wide OLED - Triple lens - Lightweight & Compact - 3.5 mm audio jack - Android 13 - SIM free - 6GB RAM - 128GB Storage - IP65/68 rating - Dual SIM hybrid *1

    Sony Xperia 10 V Lavender – 6.1 Inch 21:9 Wide OLED – Triple lens – Lightweight & Compact – 3.5 mm audio jack – Android 13 – SIM free – 6GB RAM – 128GB Storage – IP65/68 rating – Dual SIM hybrid *1

    • Best-in-class battery in the world’s lightest*1 body The world’s lightest 5G smartphone with best-in-class 5,000mAh large capacity battery*1, Xperia 10 V can easily handle all your everyday activities – for example, it can playback a movie 34 hours convectively*2.
    • Experience richer sound Stereo speakers at the front of the phone deliver powerful, balanced, true stereo sound. Enjoy the full range of sound and detail just as the artist intended with Hi-res audio*1, wired or wireless.
    • Beautiful shots, made easy Xperia 10 V has scene, conditions and subject detection technology to automatically select the ideal settings for the best shot. Also with a choice of three different lenses, a huge variety of shots is there.
    • Display reproduces exquisite, vibrant content The OLED display on Xperia 10 V reproduces vivid colours and true blacks. It’s up to 50% brighter than the previous model*1 and Sony’s years of TV expertise to optimise the display for movie viewing, reproducing exquisite, vibrant images.
    AED 2,623.95 AED 2,755.15
  • Sony Xperia 10 V White - 6.1 Inch 21:9 Wide OLED - Triple lens - Lightweight & Compact - 3.5 mm audio jack - Android 13 - SIM free - 6GB RAM - 128GB Storage - IP65/68 rating - Dual SIM hybrid *1

    Sony Xperia 10 V Sage Green – 6.1 Inch 21:9 Wide OLED – Triple lens – Lightweight & Compact – 3.5 mm audio jack – Android 13 – SIM free – 6GB RAM – 128GB Storage – IP65/68 rating – Dual SIM hybrid *1

    • Best-in-class battery in the world’s lightest*1 body The world’s lightest 5G smartphone with best-in-class 5,000mAh large capacity battery*1, Xperia 10 V can easily handle all your everyday activities – for example, it can playback a movie 34 hours convectively*2.
    • Experience richer sound Stereo speakers at the front of the phone deliver powerful, balanced, true stereo sound. Enjoy the full range of sound and detail just as the artist intended with Hi-res audio*1, wired or wireless.
    • Beautiful shots, made easy Xperia 10 V has scene, conditions and subject detection technology to automatically select the ideal settings for the best shot. Also with a choice of three different lenses, a huge variety of shots is there.
    • Display reproduces exquisite, vibrant content The OLED display on Xperia 10 V reproduces vivid colours and true blacks. It’s up to 50% brighter than the previous model*1 and Sony’s years of TV expertise to optimise the display for movie viewing, reproducing exquisite, vibrant images.
    AED 2,623.95 AED 2,755.15
  • Sony Xperia 10 V White - 6.1 Inch 21:9 Wide OLED - Triple lens - Lightweight & Compact - 3.5 mm audio jack - Android 13 - SIM free - 6GB RAM - 128GB Storage - IP65/68 rating - Dual SIM hybrid *1

    Sony Xperia 10 V White – 6.1 Inch 21:9 Wide OLED – Triple lens – Lightweight & Compact – 3.5 mm audio jack – Android 13 – SIM free – 6GB RAM – 128GB Storage – IP65/68 rating – Dual SIM hybrid *1

    • Best-in-class battery in the world’s lightest*1 body The world’s lightest 5G smartphone with best-in-class 5,000mAh large capacity battery*1, Xperia 10 V can easily handle all your everyday activities – for example, it can playback a movie 34 hours convectively*2.
    • Experience richer sound Stereo speakers at the front of the phone deliver powerful, balanced, true stereo sound. Enjoy the full range of sound and detail just as the artist intended with Hi-res audio*1, wired or wireless.
    • Beautiful shots, made easy Xperia 10 V has scene, conditions and subject detection technology to automatically select the ideal settings for the best shot. Also with a choice of three different lenses, a huge variety of shots is there.
    • Display reproduces exquisite, vibrant content The OLED display on Xperia 10 V reproduces vivid colours and true blacks. It’s up to 50% brighter than the previous model*1 and Sony’s years of TV expertise to optimise the display for movie viewing, reproducing exquisite, vibrant images.
    AED 2,623.95 AED 2,755.15
  • Sony WH-CH720N Noise Canceling Wireless Headphones Bluetooth Over The Ear Headset with Microphone and Alexa Built-in, White New

    Sony WH-CH720N Noise Canceling Wireless Headphones Bluetooth Over The Ear Headset with Microphone and Alexa Built-in, White New

    • Sony’s lightest Wireless Noise-canceling headband ever.
    • Take noise canceling to the next level with Sony’s Integrated Processor V1, so you can fully immerse yourself in the music.
    • Super comfortable and lightweight design.
    • Adjustable Ambient Sound mode and Adaptive Sound control features tailors sound to suit the environment around you
    • Up to 35-hour battery life with quick charging (3 min charge for up to 1 hour of playback).
    • High sound quality and well-balanced sound tuning.
    • Crystal clear hands-free calling and voice assistant with Precise Voice Pickup technology.
    • Multipoint connection allows you to quickly switch between two devices at once.
    • Boost the quality of compressed music files and enjoy streaming music with high quality sound through DSEE.
    • Alexa enabled for voice access to music, information, and more. Activate with a simple touch.
    AED 799.00 AED 838.95

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