• XGIMI Play 3 Projector Home Cinema HD 1080P Cloud Platform Outdoor Portable Lightweight Projector

    XGIMI Play 3 Projector Home Cinema HD 1080P Cloud Platform Outdoor Portable Lightweight Projector

    XGIMI Play 3 Projector Home Cinema HD 1080P Cloud Platform Outdoor Portable Lightweight Projector

    AED 1,999.00 AED 2,098.95
  • 2023 AirPods Pro (2nd generation) with MagSafe Case (USB‑C)

    2023 AirPods Pro (2nd generation) with MagSafe Case (USB‑C)

    • Apple-designed H2 chip, the force behind AirPods Pro, pushes advanced audio performance even further. From smarter noise cancellation to superior three-dimensional sound and battery life, it improves on the best features of AirPods Pro in a big way.
    • Low-distortion, custom-built driver and amplifier deliver crisp, clear high notes and deep, rich bass in stunning definition. Every sound is more vivid than ever.
    • Adaptive Audio dynamically blends Transparency mode and Active Noise Cancellation to deliver the best listening experience for you in any environment.
    • Up to 2x more Active Noise Cancellation than the previous-generation AirPods Pro, so you’ll hear dramatically less noise during your commute and when you need to focus
    • Transparency mode lets outside sound in, so you can hear what’s going on around you.
    AED 1,099.00 AED 1,153.95
  • XGIMI New Z6X 1080P Full HD Projector LED Mini Portable Smart Home Theater 3D Wifi 800 ANSI Cinema Bluetooth Beamer

    XGIMI New Z6X 1080P Full HD Projector LED Mini Portable Smart Home Theater 3D Wifi 800 ANSI Cinema Bluetooth Beamer

    XGIMI New Z6X 1080P Full HD Projector LED Mini Portable Smart Home Theater 3D Wifi 800 ANSI Cinema Bluetooth Beamer

    AED 2,599.00 AED 2,728.95
  • Apple iPhone 15 Pro

    Apple iPhone 15 Pro Max (256 GB) – Black Titanium

    • FORGED IN TITANIUM — iPhone 15 Pro Max has a strong and light aerospace-grade titanium design with a textured matt-glass back. It also features a super-tough Ceramic Shield front. And it’s splash, water and dust resistant.
    • ADVANCED DISPLAY — The 6.7 Super Retina XDR display2 with ProMotion ramps up refresh rates to 120Hz when you need exceptional graphics performance. Dynamic Island bubbles up alerts and Live Activities. Plus, with Always-On display, your Lock Screen stays glanceable, so you don’t have to tap it to stay in the know.
    • GAME-CHANGING A17 PRO CHIP — A Pro-class GPU makes mobile games feel so immersive, with rich environments and realistic characters. A17 Pro is also incredibly efficient and helps to deliver amazing all-day battery life.
    • POWERFUL PRO CAMERA SYSTEM — Get incredible framing flexibility with 7 pro lenses. Capture super high resolution photos with more colour and detail using the 48MP Main camera. And take sharp close-ups from far away with the 3x Telephoto camera on iPhone 15 Pro.
    • CUSTOMISABLE ACTION BUTTON — Action button is a fast track to your favourite feature. Just set the one you want, like Silent mode, Camera, Voice Memo, Shortcut and more. Then press and hold to launch the action.
    • PRO CONNECTIVITY — The new USB-C connector lets you charge your Mac or iPad with the same cable you use to charge iPhone 15 Pro. With USB 3, you get a huge leap in data transfer speeds.4 And you can download files up to 2x faster using Wi-Fi 6E.
    • VITAL SAFETY FEATURES — If you need emergency services and you don’t have mobile service or Wi-Fi, you can use Emergency SOS via satellite.6 With Crash Detection, iPhone can detect a serious car crash and call for help if you can’t.
    • DESIGNED TO MAKE A DIFFERENCE — iPhone comes with privacy protections that help keep you in control of your data. It’s made from more recycled materials to minimise environmental impact. And it has built-in features that make iPhone more accessible to all.
    • COMES WITH APPLECARE WARRANTY — Every iPhone comes with a one-year limited warranty and up to 90 days of complimentary technical support. Get AppleCare+ or AppleCare+ with Theft and Loss to extend your coverage.
    AED 5,799.00 AED 6,088.95
  • Apple iPhone 15 Pro

    Apple iPhone 15 Pro Max (256 GB) – Blue Titanium

    • FORGED IN TITANIUM — iPhone 15 Pro Max has a strong and light aerospace-grade titanium design with a textured matt-glass back. It also features a super-tough Ceramic Shield front. And it’s splash, water and dust resistant.
    • ADVANCED DISPLAY — The 6.7 Super Retina XDR display2 with ProMotion ramps up refresh rates to 120Hz when you need exceptional graphics performance. Dynamic Island bubbles up alerts and Live Activities. Plus, with Always-On display, your Lock Screen stays glanceable, so you don’t have to tap it to stay in the know.
    • GAME-CHANGING A17 PRO CHIP — A Pro-class GPU makes mobile games feel so immersive, with rich environments and realistic characters. A17 Pro is also incredibly efficient and helps to deliver amazing all-day battery life.
    • POWERFUL PRO CAMERA SYSTEM — Get incredible framing flexibility with 7 pro lenses. Capture super high resolution photos with more colour and detail using the 48MP Main camera. And take sharp close-ups from far away with the 3x Telephoto camera on iPhone 15 Pro.
    • CUSTOMISABLE ACTION BUTTON — Action button is a fast track to your favourite feature. Just set the one you want, like Silent mode, Camera, Voice Memo, Shortcut and more. Then press and hold to launch the action.
    • PRO CONNECTIVITY — The new USB-C connector lets you charge your Mac or iPad with the same cable you use to charge iPhone 15 Pro. With USB 3, you get a huge leap in data transfer speeds.4 And you can download files up to 2x faster using Wi-Fi 6E.
    • VITAL SAFETY FEATURES — If you need emergency services and you don’t have mobile service or Wi-Fi, you can use Emergency SOS via satellite.6 With Crash Detection, iPhone can detect a serious car crash and call for help if you can’t.
    • DESIGNED TO MAKE A DIFFERENCE — iPhone comes with privacy protections that help keep you in control of your data. It’s made from more recycled materials to minimise environmental impact. And it has built-in features that make iPhone more accessible to all.
    • COMES WITH APPLECARE WARRANTY — Every iPhone comes with a one-year limited warranty and up to 90 days of complimentary technical support. Get AppleCare+ or AppleCare+ with Theft and Loss to extend your coverage.
    AED 5,799.00 AED 6,088.95
  • Apple iPhone 15 Pro

    Apple iPhone 15 Pro Max (256 GB) – Natural Titanium

    • FORGED IN TITANIUM — iPhone 15 Pro Max has a strong and light aerospace-grade titanium design with a textured matt-glass back. It also features a super-tough Ceramic Shield front. And it’s splash, water and dust resistant.
    • ADVANCED DISPLAY — The 6.7 Super Retina XDR display2 with ProMotion ramps up refresh rates to 120Hz when you need exceptional graphics performance. Dynamic Island bubbles up alerts and Live Activities. Plus, with Always-On display, your Lock Screen stays glanceable, so you don’t have to tap it to stay in the know.
    • GAME-CHANGING A17 PRO CHIP — A Pro-class GPU makes mobile games feel so immersive, with rich environments and realistic characters. A17 Pro is also incredibly efficient and helps to deliver amazing all-day battery life.
    • POWERFUL PRO CAMERA SYSTEM — Get incredible framing flexibility with 7 pro lenses. Capture super high resolution photos with more colour and detail using the 48MP Main camera. And take sharp close-ups from far away with the 3x Telephoto camera on iPhone 15 Pro.
    • CUSTOMISABLE ACTION BUTTON — Action button is a fast track to your favourite feature. Just set the one you want, like Silent mode, Camera, Voice Memo, Shortcut and more. Then press and hold to launch the action.
    • PRO CONNECTIVITY — The new USB-C connector lets you charge your Mac or iPad with the same cable you use to charge iPhone 15 Pro. With USB 3, you get a huge leap in data transfer speeds.4 And you can download files up to 2x faster using Wi-Fi 6E.
    • VITAL SAFETY FEATURES — If you need emergency services and you don’t have mobile service or Wi-Fi, you can use Emergency SOS via satellite.6 With Crash Detection, iPhone can detect a serious car crash and call for help if you can’t.
    • DESIGNED TO MAKE A DIFFERENCE — iPhone comes with privacy protections that help keep you in control of your data. It’s made from more recycled materials to minimise environmental impact. And it has built-in features that make iPhone more accessible to all.
    • COMES WITH APPLECARE WARRANTY — Every iPhone comes with a one-year limited warranty and up to 90 days of complimentary technical support. Get AppleCare+ or AppleCare+ with Theft and Loss to extend your coverage.
    AED 5,799.00 AED 6,088.95
  • Apple iPhone 15 Pro

    Apple iPhone 15 Pro Max (256 GB) – White Titanium

    • FORGED IN TITANIUM — iPhone 15 Pro Max has a strong and light aerospace-grade titanium design with a textured matt-glass back. It also features a super-tough Ceramic Shield front. And it’s splash, water and dust resistant.
    • ADVANCED DISPLAY — The 6.7 Super Retina XDR display2 with ProMotion ramps up refresh rates to 120Hz when you need exceptional graphics performance. Dynamic Island bubbles up alerts and Live Activities. Plus, with Always-On display, your Lock Screen stays glanceable, so you don’t have to tap it to stay in the know.
    • GAME-CHANGING A17 PRO CHIP — A Pro-class GPU makes mobile games feel so immersive, with rich environments and realistic characters. A17 Pro is also incredibly efficient and helps to deliver amazing all-day battery life.
    • POWERFUL PRO CAMERA SYSTEM — Get incredible framing flexibility with 7 pro lenses. Capture super high resolution photos with more colour and detail using the 48MP Main camera. And take sharp close-ups from far away with the 3x Telephoto camera on iPhone 15 Pro.
    • CUSTOMISABLE ACTION BUTTON — Action button is a fast track to your favourite feature. Just set the one you want, like Silent mode, Camera, Voice Memo, Shortcut and more. Then press and hold to launch the action.
    • PRO CONNECTIVITY — The new USB-C connector lets you charge your Mac or iPad with the same cable you use to charge iPhone 15 Pro. With USB 3, you get a huge leap in data transfer speeds.4 And you can download files up to 2x faster using Wi-Fi 6E.
    • VITAL SAFETY FEATURES — If you need emergency services and you don’t have mobile service or Wi-Fi, you can use Emergency SOS via satellite.6 With Crash Detection, iPhone can detect a serious car crash and call for help if you can’t.
    • DESIGNED TO MAKE A DIFFERENCE — iPhone comes with privacy protections that help keep you in control of your data. It’s made from more recycled materials to minimise environmental impact. And it has built-in features that make iPhone more accessible to all.
    • COMES WITH APPLECARE WARRANTY — Every iPhone comes with a one-year limited warranty and up to 90 days of complimentary technical support. Get AppleCare+ or AppleCare+ with Theft and Loss to extend your coverage.
    AED 5,799.00 AED 6,088.95
  • Apple iPhone 15 Pro

    Apple iPhone 15 Pro (128 GB) – Black Titanium

    • FORGED IN TITANIUM — iPhone 15 Pro Max has a strong and light aerospace-grade titanium design with a textured matt-glass back. It also features a super-tough Ceramic Shield front. And it’s splash, water and dust resistant.
    • ADVANCED DISPLAY — The 6.7 Super Retina XDR display2 with ProMotion ramps up refresh rates to 120Hz when you need exceptional graphics performance. Dynamic Island bubbles up alerts and Live Activities. Plus, with Always-On display, your Lock Screen stays glanceable, so you don’t have to tap it to stay in the know.
    • GAME-CHANGING A17 PRO CHIP — A Pro-class GPU makes mobile games feel so immersive, with rich environments and realistic characters. A17 Pro is also incredibly efficient and helps to deliver amazing all-day battery life.
    • POWERFUL PRO CAMERA SYSTEM — Get incredible framing flexibility with 7 pro lenses. Capture super high resolution photos with more colour and detail using the 48MP Main camera. And take sharp close-ups from far away with the 3x Telephoto camera on iPhone 15 Pro.
    • CUSTOMISABLE ACTION BUTTON — Action button is a fast track to your favourite feature. Just set the one you want, like Silent mode, Camera, Voice Memo, Shortcut and more. Then press and hold to launch the action.
    • PRO CONNECTIVITY — The new USB-C connector lets you charge your Mac or iPad with the same cable you use to charge iPhone 15 Pro. With USB 3, you get a huge leap in data transfer speeds.4 And you can download files up to 2x faster using Wi-Fi 6E.
    • VITAL SAFETY FEATURES — If you need emergency services and you don’t have mobile service or Wi-Fi, you can use Emergency SOS via satellite.6 With Crash Detection, iPhone can detect a serious car crash and call for help if you can’t.
    • DESIGNED TO MAKE A DIFFERENCE — iPhone comes with privacy protections that help keep you in control of your data. It’s made from more recycled materials to minimise environmental impact. And it has built-in features that make iPhone more accessible to all.
    • COMES WITH APPLECARE WARRANTY — Every iPhone comes with a one-year limited warranty and up to 90 days of complimentary technical support. Get AppleCare+ or AppleCare+ with Theft and Loss to extend your coverage.
    AED 4,969.00 AED 5,217.45
  • Apple iPhone 15 Pro

    Apple iPhone 15 Pro (128 GB) – Blue Titanium

    • FORGED IN TITANIUM — iPhone 15 Pro Max has a strong and light aerospace-grade titanium design with a textured matt-glass back. It also features a super-tough Ceramic Shield front. And it’s splash, water and dust resistant.
    • ADVANCED DISPLAY — The 6.7 Super Retina XDR display2 with ProMotion ramps up refresh rates to 120Hz when you need exceptional graphics performance. Dynamic Island bubbles up alerts and Live Activities. Plus, with Always-On display, your Lock Screen stays glanceable, so you don’t have to tap it to stay in the know.
    • GAME-CHANGING A17 PRO CHIP — A Pro-class GPU makes mobile games feel so immersive, with rich environments and realistic characters. A17 Pro is also incredibly efficient and helps to deliver amazing all-day battery life.
    • POWERFUL PRO CAMERA SYSTEM — Get incredible framing flexibility with 7 pro lenses. Capture super high resolution photos with more colour and detail using the 48MP Main camera. And take sharp close-ups from far away with the 3x Telephoto camera on iPhone 15 Pro.
    • CUSTOMISABLE ACTION BUTTON — Action button is a fast track to your favourite feature. Just set the one you want, like Silent mode, Camera, Voice Memo, Shortcut and more. Then press and hold to launch the action.
    • PRO CONNECTIVITY — The new USB-C connector lets you charge your Mac or iPad with the same cable you use to charge iPhone 15 Pro. With USB 3, you get a huge leap in data transfer speeds.4 And you can download files up to 2x faster using Wi-Fi 6E.
    • VITAL SAFETY FEATURES — If you need emergency services and you don’t have mobile service or Wi-Fi, you can use Emergency SOS via satellite.6 With Crash Detection, iPhone can detect a serious car crash and call for help if you can’t.
    • DESIGNED TO MAKE A DIFFERENCE — iPhone comes with privacy protections that help keep you in control of your data. It’s made from more recycled materials to minimise environmental impact. And it has built-in features that make iPhone more accessible to all.
    • COMES WITH APPLECARE WARRANTY — Every iPhone comes with a one-year limited warranty and up to 90 days of complimentary technical support. Get AppleCare+ or AppleCare+ with Theft and Loss to extend your coverage.
    AED 4,969.00 AED 5,217.45
  • Apple iPhone 15 Pro

    Apple iPhone 15 Pro (128 GB) – Natural Titanium

    • FORGED IN TITANIUM — iPhone 15 Pro Max has a strong and light aerospace-grade titanium design with a textured matt-glass back. It also features a super-tough Ceramic Shield front. And it’s splash, water and dust resistant.
    • ADVANCED DISPLAY — The 6.7 Super Retina XDR display2 with ProMotion ramps up refresh rates to 120Hz when you need exceptional graphics performance. Dynamic Island bubbles up alerts and Live Activities. Plus, with Always-On display, your Lock Screen stays glanceable, so you don’t have to tap it to stay in the know.
    • GAME-CHANGING A17 PRO CHIP — A Pro-class GPU makes mobile games feel so immersive, with rich environments and realistic characters. A17 Pro is also incredibly efficient and helps to deliver amazing all-day battery life.
    • POWERFUL PRO CAMERA SYSTEM — Get incredible framing flexibility with 7 pro lenses. Capture super high resolution photos with more colour and detail using the 48MP Main camera. And take sharp close-ups from far away with the 3x Telephoto camera on iPhone 15 Pro.
    • CUSTOMISABLE ACTION BUTTON — Action button is a fast track to your favourite feature. Just set the one you want, like Silent mode, Camera, Voice Memo, Shortcut and more. Then press and hold to launch the action.
    • PRO CONNECTIVITY — The new USB-C connector lets you charge your Mac or iPad with the same cable you use to charge iPhone 15 Pro. With USB 3, you get a huge leap in data transfer speeds.4 And you can download files up to 2x faster using Wi-Fi 6E.
    • VITAL SAFETY FEATURES — If you need emergency services and you don’t have mobile service or Wi-Fi, you can use Emergency SOS via satellite.6 With Crash Detection, iPhone can detect a serious car crash and call for help if you can’t.
    • DESIGNED TO MAKE A DIFFERENCE — iPhone comes with privacy protections that help keep you in control of your data. It’s made from more recycled materials to minimise environmental impact. And it has built-in features that make iPhone more accessible to all.
    • COMES WITH APPLECARE WARRANTY — Every iPhone comes with a one-year limited warranty and up to 90 days of complimentary technical support. Get AppleCare+ or AppleCare+ with Theft and Loss to extend your coverage.
    AED 4,969.00 AED 5,217.45
  • Apple iPhone 15 Pro

    Apple iPhone 15 Pro (128 GB) – White Titanium

    • FORGED IN TITANIUM — iPhone 15 Pro Max has a strong and light aerospace-grade titanium design with a textured matt-glass back. It also features a super-tough Ceramic Shield front. And it’s splash, water and dust resistant.
    • ADVANCED DISPLAY — The 6.7 Super Retina XDR display2 with ProMotion ramps up refresh rates to 120Hz when you need exceptional graphics performance. Dynamic Island bubbles up alerts and Live Activities. Plus, with Always-On display, your Lock Screen stays glanceable, so you don’t have to tap it to stay in the know.
    • GAME-CHANGING A17 PRO CHIP — A Pro-class GPU makes mobile games feel so immersive, with rich environments and realistic characters. A17 Pro is also incredibly efficient and helps to deliver amazing all-day battery life.
    • POWERFUL PRO CAMERA SYSTEM — Get incredible framing flexibility with 7 pro lenses. Capture super high resolution photos with more colour and detail using the 48MP Main camera. And take sharp close-ups from far away with the 3x Telephoto camera on iPhone 15 Pro.
    • CUSTOMISABLE ACTION BUTTON — Action button is a fast track to your favourite feature. Just set the one you want, like Silent mode, Camera, Voice Memo, Shortcut and more. Then press and hold to launch the action.
    • PRO CONNECTIVITY — The new USB-C connector lets you charge your Mac or iPad with the same cable you use to charge iPhone 15 Pro. With USB 3, you get a huge leap in data transfer speeds.4 And you can download files up to 2x faster using Wi-Fi 6E.
    • VITAL SAFETY FEATURES — If you need emergency services and you don’t have mobile service or Wi-Fi, you can use Emergency SOS via satellite.6 With Crash Detection, iPhone can detect a serious car crash and call for help if you can’t.
    • DESIGNED TO MAKE A DIFFERENCE — iPhone comes with privacy protections that help keep you in control of your data. It’s made from more recycled materials to minimise environmental impact. And it has built-in features that make iPhone more accessible to all.
    • COMES WITH APPLECARE WARRANTY — Every iPhone comes with a one-year limited warranty and up to 90 days of complimentary technical support. Get AppleCare+ or AppleCare+ with Theft and Loss to extend your coverage.
    AED 4,969.00 AED 5,217.45
  • Apple iPhone 15 (128 GB) - Black

    Apple iPhone 15 Plus (128 GB) – Black

    • DYNAMIC ISLAND COMES TO IPHONE 15 — Dynamic Island bubbles up alerts and Live Activities — so you don’t miss them while you’re doing something else. You can see who’s calling, check your flight status and so much more.
    • NNOVATIVE DESIGN — iPhone 15 features a durable colour-infused glass and aluminium design. It’s splash, water and dust resistant.1 The Ceramic Shield front is super-tough. And the 6.7 Super Retina XDR display2 is up to 2x brighter in the sun compared to iPhone 14.
    • 48MP MAIN CAMERA WITH 2X TELEPHOTO — The 48MP Main camera shoots in super high resolution. So it’s easier than ever to take standout photos with amazing detail. The 2x optical-quality Telephoto lets you frame the perfect close-up.
    • NEXT-GENERATION PORTRAITS — Capture portraits with dramatically more detail and colour. Just tap to shift the focus between subjects — even after you take the shot.
    • POWERHOUSE A16 BIONIC CHIP — The superfast chip powers advanced features like computational photography, fluid Dynamic Island transitions and Voice Isolation for phone calls. And A16 Bionic is incredibly efficient to help deliver great all-day battery life.
    • USB-C CONNECTIVITY — The USB-C connector lets you charge your Mac or iPad with the same cable you use to charge iPhone 15. You can even use iPhone 15 to charge Apple Watch or AirPods.
    • VITAL SAFETY FEATURES — If you need emergency services and you don’t have mobile service or Wi-Fi, you can use Emergency SOS via satellite.4 With Crash Detection, iPhone can detect a serious car crash and call for help if you can’t.
    • DESIGNED TO MAKE A DIFFERENCE — iPhone comes with privacy protections that help keep you in control of your data. It’s made from more recycled materials to minimise environmental impact. And it has built-in features that make iPhone more accessible to all.
    • COMES WITH APPLECARE WARRANTY — Every iPhone comes with a one-year limited warranty and up to 90 days of complimentary technical support. Get AppleCare+ or AppleCare+ with Theft and Loss to extend your coverage.
    AED 4,449.00 AED 4,671.45
  • Apple iPhone 15 (128 GB) - Blue

    Apple iPhone 15 Plus (128 GB) – Blue

    • DYNAMIC ISLAND COMES TO IPHONE 15 — Dynamic Island bubbles up alerts and Live Activities — so you don’t miss them while you’re doing something else. You can see who’s calling, check your flight status and so much more.
    • NNOVATIVE DESIGN — iPhone 15 features a durable colour-infused glass and aluminium design. It’s splash, water and dust resistant.1 The Ceramic Shield front is super-tough. And the 6.7 Super Retina XDR display2 is up to 2x brighter in the sun compared to iPhone 14.
    • 48MP MAIN CAMERA WITH 2X TELEPHOTO — The 48MP Main camera shoots in super high resolution. So it’s easier than ever to take standout photos with amazing detail. The 2x optical-quality Telephoto lets you frame the perfect close-up.
    • NEXT-GENERATION PORTRAITS — Capture portraits with dramatically more detail and colour. Just tap to shift the focus between subjects — even after you take the shot.
    • POWERHOUSE A16 BIONIC CHIP — The superfast chip powers advanced features like computational photography, fluid Dynamic Island transitions and Voice Isolation for phone calls. And A16 Bionic is incredibly efficient to help deliver great all-day battery life.
    • USB-C CONNECTIVITY — The USB-C connector lets you charge your Mac or iPad with the same cable you use to charge iPhone 15. You can even use iPhone 15 to charge Apple Watch or AirPods.
    • VITAL SAFETY FEATURES — If you need emergency services and you don’t have mobile service or Wi-Fi, you can use Emergency SOS via satellite.4 With Crash Detection, iPhone can detect a serious car crash and call for help if you can’t.
    • DESIGNED TO MAKE A DIFFERENCE — iPhone comes with privacy protections that help keep you in control of your data. It’s made from more recycled materials to minimise environmental impact. And it has built-in features that make iPhone more accessible to all.
    • COMES WITH APPLECARE WARRANTY — Every iPhone comes with a one-year limited warranty and up to 90 days of complimentary technical support. Get AppleCare+ or AppleCare+ with Theft and Loss to extend your coverage.
    AED 4,449.00 AED 4,671.45
  • Apple iPhone 15 (128 GB) - Green

    Apple iPhone 15 Plus (128 GB) – Green

    • DYNAMIC ISLAND COMES TO IPHONE 15 — Dynamic Island bubbles up alerts and Live Activities — so you don’t miss them while you’re doing something else. You can see who’s calling, check your flight status and so much more.
    • NNOVATIVE DESIGN — iPhone 15 features a durable colour-infused glass and aluminium design. It’s splash, water and dust resistant.1 The Ceramic Shield front is super-tough. And the 6.7 Super Retina XDR display2 is up to 2x brighter in the sun compared to iPhone 14.
    • 48MP MAIN CAMERA WITH 2X TELEPHOTO — The 48MP Main camera shoots in super high resolution. So it’s easier than ever to take standout photos with amazing detail. The 2x optical-quality Telephoto lets you frame the perfect close-up.
    • NEXT-GENERATION PORTRAITS — Capture portraits with dramatically more detail and colour. Just tap to shift the focus between subjects — even after you take the shot.
    • POWERHOUSE A16 BIONIC CHIP — The superfast chip powers advanced features like computational photography, fluid Dynamic Island transitions and Voice Isolation for phone calls. And A16 Bionic is incredibly efficient to help deliver great all-day battery life.
    • USB-C CONNECTIVITY — The USB-C connector lets you charge your Mac or iPad with the same cable you use to charge iPhone 15. You can even use iPhone 15 to charge Apple Watch or AirPods.
    • VITAL SAFETY FEATURES — If you need emergency services and you don’t have mobile service or Wi-Fi, you can use Emergency SOS via satellite.4 With Crash Detection, iPhone can detect a serious car crash and call for help if you can’t.
    • DESIGNED TO MAKE A DIFFERENCE — iPhone comes with privacy protections that help keep you in control of your data. It’s made from more recycled materials to minimise environmental impact. And it has built-in features that make iPhone more accessible to all.
    • COMES WITH APPLECARE WARRANTY — Every iPhone comes with a one-year limited warranty and up to 90 days of complimentary technical support. Get AppleCare+ or AppleCare+ with Theft and Loss to extend your coverage.
    AED 4,449.00 AED 4,671.45
  • Apple iPhone 15

    Apple iPhone 15 Plus (128 GB) – Pink

    • DYNAMIC ISLAND COMES TO IPHONE 15 — Dynamic Island bubbles up alerts and Live Activities — so you don’t miss them while you’re doing something else. You can see who’s calling, check your flight status and so much more.
    • NNOVATIVE DESIGN — iPhone 15 features a durable colour-infused glass and aluminium design. It’s splash, water and dust resistant.1 The Ceramic Shield front is super-tough. And the 6.7 Super Retina XDR display2 is up to 2x brighter in the sun compared to iPhone 14.
    • 48MP MAIN CAMERA WITH 2X TELEPHOTO — The 48MP Main camera shoots in super high resolution. So it’s easier than ever to take standout photos with amazing detail. The 2x optical-quality Telephoto lets you frame the perfect close-up.
    • NEXT-GENERATION PORTRAITS — Capture portraits with dramatically more detail and colour. Just tap to shift the focus between subjects — even after you take the shot.
    • POWERHOUSE A16 BIONIC CHIP — The superfast chip powers advanced features like computational photography, fluid Dynamic Island transitions and Voice Isolation for phone calls. And A16 Bionic is incredibly efficient to help deliver great all-day battery life.
    • USB-C CONNECTIVITY — The USB-C connector lets you charge your Mac or iPad with the same cable you use to charge iPhone 15. You can even use iPhone 15 to charge Apple Watch or AirPods.
    • VITAL SAFETY FEATURES — If you need emergency services and you don’t have mobile service or Wi-Fi, you can use Emergency SOS via satellite.4 With Crash Detection, iPhone can detect a serious car crash and call for help if you can’t.
    • DESIGNED TO MAKE A DIFFERENCE — iPhone comes with privacy protections that help keep you in control of your data. It’s made from more recycled materials to minimise environmental impact. And it has built-in features that make iPhone more accessible to all.
    • COMES WITH APPLECARE WARRANTY — Every iPhone comes with a one-year limited warranty and up to 90 days of complimentary technical support. Get AppleCare+ or AppleCare+ with Theft and Loss to extend your coverage.
    AED 4,449.00 AED 4,671.45
  • Apple iPhone 15 (128 GB) - Yellow

    Apple iPhone 15 Plus (128 GB) – Yellow

    • DYNAMIC ISLAND COMES TO IPHONE 15 — Dynamic Island bubbles up alerts and Live Activities — so you don’t miss them while you’re doing something else. You can see who’s calling, check your flight status and so much more.
    • NNOVATIVE DESIGN — iPhone 15 features a durable colour-infused glass and aluminium design. It’s splash, water and dust resistant.1 The Ceramic Shield front is super-tough. And the 6.7 Super Retina XDR display2 is up to 2x brighter in the sun compared to iPhone 14.
    • 48MP MAIN CAMERA WITH 2X TELEPHOTO — The 48MP Main camera shoots in super high resolution. So it’s easier than ever to take standout photos with amazing detail. The 2x optical-quality Telephoto lets you frame the perfect close-up.
    • NEXT-GENERATION PORTRAITS — Capture portraits with dramatically more detail and colour. Just tap to shift the focus between subjects — even after you take the shot.
    • POWERHOUSE A16 BIONIC CHIP — The superfast chip powers advanced features like computational photography, fluid Dynamic Island transitions and Voice Isolation for phone calls. And A16 Bionic is incredibly efficient to help deliver great all-day battery life.
    • USB-C CONNECTIVITY — The USB-C connector lets you charge your Mac or iPad with the same cable you use to charge iPhone 15 Plus. You can even use iPhone 15 Plus to charge Apple Watch or AirPods.
    • VITAL SAFETY FEATURES — If you need emergency services and you don’t have mobile service or Wi-Fi, you can use Emergency SOS via satellite.4 With Crash Detection, iPhone can detect a serious car crash and call for help if you can’t.
    • DESIGNED TO MAKE A DIFFERENCE — iPhone comes with privacy protections that help keep you in control of your data. It’s made from more recycled materials to minimise environmental impact. And it has built-in features that make iPhone more accessible to all.
    • COMES WITH APPLECARE WARRANTY — Every iPhone comes with a one-year limited warranty and up to 90 days of complimentary technical support. Get AppleCare+ or AppleCare+ with Theft and Loss to extend your coverage.
    AED 4,449.00 AED 4,671.45
  • Apple iPhone 15 (128 GB) - Black

    Apple iPhone 15 (128 GB) – Black

    • DYNAMIC ISLAND COMES TO IPHONE 15 — Dynamic Island bubbles up alerts and Live Activities — so you don’t miss them while you’re doing something else. You can see who’s calling, check your flight status and so much more.
    • NNOVATIVE DESIGN — iPhone 15 features a durable colour-infused glass and aluminium design. It’s splash, water and dust resistant.1 The Ceramic Shield front is super-tough. And the 6.7 Super Retina XDR display2 is up to 2x brighter in the sun compared to iPhone 14.
    • 48MP MAIN CAMERA WITH 2X TELEPHOTO — The 48MP Main camera shoots in super high resolution. So it’s easier than ever to take standout photos with amazing detail. The 2x optical-quality Telephoto lets you frame the perfect close-up.
    • NEXT-GENERATION PORTRAITS — Capture portraits with dramatically more detail and colour. Just tap to shift the focus between subjects — even after you take the shot.
    • POWERHOUSE A16 BIONIC CHIP — The superfast chip powers advanced features like computational photography, fluid Dynamic Island transitions and Voice Isolation for phone calls. And A16 Bionic is incredibly efficient to help deliver great all-day battery life.
    • USB-C CONNECTIVITY — The USB-C connector lets you charge your Mac or iPad with the same cable you use to charge iPhone 15. You can even use iPhone 15 to charge Apple Watch or AirPods.
    • VITAL SAFETY FEATURES — If you need emergency services and you don’t have mobile service or Wi-Fi, you can use Emergency SOS via satellite.4 With Crash Detection, iPhone can detect a serious car crash and call for help if you can’t.
    • DESIGNED TO MAKE A DIFFERENCE — iPhone comes with privacy protections that help keep you in control of your data. It’s made from more recycled materials to minimise environmental impact. And it has built-in features that make iPhone more accessible to all.
    • COMES WITH APPLECARE WARRANTY — Every iPhone comes with a one-year limited warranty and up to 90 days of complimentary technical support. Get AppleCare+ or AppleCare+ with Theft and Loss to extend your coverage.
    AED 4,039.00 AED 4,240.95
  • Apple iPhone 15 (128 GB) - Blue

    Apple iPhone 15 (128 GB) – Blue

    • DYNAMIC ISLAND COMES TO IPHONE 15 — Dynamic Island bubbles up alerts and Live Activities — so you don’t miss them while you’re doing something else. You can see who’s calling, check your flight status and so much more.
    • NNOVATIVE DESIGN — iPhone 15 features a durable colour-infused glass and aluminium design. It’s splash, water and dust resistant.1 The Ceramic Shield front is super-tough. And the 6.7 Super Retina XDR display2 is up to 2x brighter in the sun compared to iPhone 14.
    • 48MP MAIN CAMERA WITH 2X TELEPHOTO — The 48MP Main camera shoots in super high resolution. So it’s easier than ever to take standout photos with amazing detail. The 2x optical-quality Telephoto lets you frame the perfect close-up.
    • NEXT-GENERATION PORTRAITS — Capture portraits with dramatically more detail and colour. Just tap to shift the focus between subjects — even after you take the shot.
    • POWERHOUSE A16 BIONIC CHIP — The superfast chip powers advanced features like computational photography, fluid Dynamic Island transitions and Voice Isolation for phone calls. And A16 Bionic is incredibly efficient to help deliver great all-day battery life.
    • USB-C CONNECTIVITY — The USB-C connector lets you charge your Mac or iPad with the same cable you use to charge iPhone 15. You can even use iPhone 15 to charge Apple Watch or AirPods.
    • VITAL SAFETY FEATURES — If you need emergency services and you don’t have mobile service or Wi-Fi, you can use Emergency SOS via satellite.4 With Crash Detection, iPhone can detect a serious car crash and call for help if you can’t.
    • DESIGNED TO MAKE A DIFFERENCE — iPhone comes with privacy protections that help keep you in control of your data. It’s made from more recycled materials to minimise environmental impact. And it has built-in features that make iPhone more accessible to all.
    • COMES WITH APPLECARE WARRANTY — Every iPhone comes with a one-year limited warranty and up to 90 days of complimentary technical support. Get AppleCare+ or AppleCare+ with Theft and Loss to extend your coverage.
    AED 4,039.00 AED 4,240.95
  • Apple iPhone 15 (128 GB) - Green

    Apple iPhone 15 (128 GB) – Green

    • DYNAMIC ISLAND COMES TO IPHONE 15 — Dynamic Island bubbles up alerts and Live Activities — so you don’t miss them while you’re doing something else. You can see who’s calling, check your flight status and so much more.
    • NNOVATIVE DESIGN — iPhone 15 features a durable colour-infused glass and aluminium design. It’s splash, water and dust resistant.1 The Ceramic Shield front is super-tough. And the 6.7 Super Retina XDR display2 is up to 2x brighter in the sun compared to iPhone 14.
    • 48MP MAIN CAMERA WITH 2X TELEPHOTO — The 48MP Main camera shoots in super high resolution. So it’s easier than ever to take standout photos with amazing detail. The 2x optical-quality Telephoto lets you frame the perfect close-up.
    • NEXT-GENERATION PORTRAITS — Capture portraits with dramatically more detail and colour. Just tap to shift the focus between subjects — even after you take the shot.
    • POWERHOUSE A16 BIONIC CHIP — The superfast chip powers advanced features like computational photography, fluid Dynamic Island transitions and Voice Isolation for phone calls. And A16 Bionic is incredibly efficient to help deliver great all-day battery life.
    • USB-C CONNECTIVITY — The USB-C connector lets you charge your Mac or iPad with the same cable you use to charge iPhone 15. You can even use iPhone 15 to charge Apple Watch or AirPods.
    • VITAL SAFETY FEATURES — If you need emergency services and you don’t have mobile service or Wi-Fi, you can use Emergency SOS via satellite.4 With Crash Detection, iPhone can detect a serious car crash and call for help if you can’t.
    • DESIGNED TO MAKE A DIFFERENCE — iPhone comes with privacy protections that help keep you in control of your data. It’s made from more recycled materials to minimise environmental impact. And it has built-in features that make iPhone more accessible to all.
    • COMES WITH APPLECARE WARRANTY — Every iPhone comes with a one-year limited warranty and up to 90 days of complimentary technical support. Get AppleCare+ or AppleCare+ with Theft and Loss to extend your coverage.
    AED 4,039.00 AED 4,240.95
  • Apple iPhone 15

    Apple iPhone 15 (128 GB) – Pink

    • DYNAMIC ISLAND COMES TO IPHONE 15 — Dynamic Island bubbles up alerts and Live Activities — so you don’t miss them while you’re doing something else. You can see who’s calling, check your flight status and so much more.
    • NNOVATIVE DESIGN — iPhone 15 features a durable colour-infused glass and aluminium design. It’s splash, water and dust resistant.1 The Ceramic Shield front is super-tough. And the 6.7 Super Retina XDR display2 is up to 2x brighter in the sun compared to iPhone 14.
    • 48MP MAIN CAMERA WITH 2X TELEPHOTO — The 48MP Main camera shoots in super high resolution. So it’s easier than ever to take standout photos with amazing detail. The 2x optical-quality Telephoto lets you frame the perfect close-up.
    • NEXT-GENERATION PORTRAITS — Capture portraits with dramatically more detail and colour. Just tap to shift the focus between subjects — even after you take the shot.
    • POWERHOUSE A16 BIONIC CHIP — The superfast chip powers advanced features like computational photography, fluid Dynamic Island transitions and Voice Isolation for phone calls. And A16 Bionic is incredibly efficient to help deliver great all-day battery life.
    • USB-C CONNECTIVITY — The USB-C connector lets you charge your Mac or iPad with the same cable you use to charge iPhone 15. You can even use iPhone 15 to charge Apple Watch or AirPods.
    • VITAL SAFETY FEATURES — If you need emergency services and you don’t have mobile service or Wi-Fi, you can use Emergency SOS via satellite.4 With Crash Detection, iPhone can detect a serious car crash and call for help if you can’t.
    • DESIGNED TO MAKE A DIFFERENCE — iPhone comes with privacy protections that help keep you in control of your data. It’s made from more recycled materials to minimise environmental impact. And it has built-in features that make iPhone more accessible to all.
    • COMES WITH APPLECARE WARRANTY — Every iPhone comes with a one-year limited warranty and up to 90 days of complimentary technical support. Get AppleCare+ or AppleCare+ with Theft and Loss to extend your coverage.
    AED 4,039.00 AED 4,240.95
  • Apple iPhone 15 (128 GB) - Yellow

    Apple iPhone 15 (128 GB) – Yellow

    • DYNAMIC ISLAND COMES TO IPHONE 15 — Dynamic Island bubbles up alerts and Live Activities — so you don’t miss them while you’re doing something else. You can see who’s calling, check your flight status and so much more.
    • NNOVATIVE DESIGN — iPhone 15 features a durable colour-infused glass and aluminium design. It’s splash, water and dust resistant.1 The Ceramic Shield front is super-tough. And the 6.7 Super Retina XDR display2 is up to 2x brighter in the sun compared to iPhone 14.
    • 48MP MAIN CAMERA WITH 2X TELEPHOTO — The 48MP Main camera shoots in super high resolution. So it’s easier than ever to take standout photos with amazing detail. The 2x optical-quality Telephoto lets you frame the perfect close-up.
    • NEXT-GENERATION PORTRAITS — Capture portraits with dramatically more detail and colour. Just tap to shift the focus between subjects — even after you take the shot.
    • POWERHOUSE A16 BIONIC CHIP — The superfast chip powers advanced features like computational photography, fluid Dynamic Island transitions and Voice Isolation for phone calls. And A16 Bionic is incredibly efficient to help deliver great all-day battery life.
    • USB-C CONNECTIVITY — The USB-C connector lets you charge your Mac or iPad with the same cable you use to charge iPhone 15. You can even use iPhone 15 to charge Apple Watch or AirPods.
    • VITAL SAFETY FEATURES — If you need emergency services and you don’t have mobile service or Wi-Fi, you can use Emergency SOS via satellite.4 With Crash Detection, iPhone can detect a serious car crash and call for help if you can’t.
    • DESIGNED TO MAKE A DIFFERENCE — iPhone comes with privacy protections that help keep you in control of your data. It’s made from more recycled materials to minimise environmental impact. And it has built-in features that make iPhone more accessible to all.
    • COMES WITH APPLECARE WARRANTY — Every iPhone comes with a one-year limited warranty and up to 90 days of complimentary technical support. Get AppleCare+ or AppleCare+ with Theft and Loss to extend your coverage.
    AED 4,039.00 AED 4,240.95
  • XGIMI HORIZON Ultra 4K Projector LED + Laser Dual Light ISA 3.0 2300 ISO Lumens Android TV 11 Optical Zoom Home Theater 2023

    XGIMI HORIZON Ultra 4K Projector LED + Laser Dual Light ISA 3.0 2300 ISO Lumens Android TV 11 Optical Zoom Home Theater 2023

    • 4K with Dolby Vision: Experience unparalleled brightness, exceptional color accuracy, and premier image quality for a true Dolby Vision theater experience.
    • 2300 ISO Lumens: HORIZON Ultra features ultra-high brightness plus lifelike color, providing incredible image detail morning, day, and night.
    • Dual Light Technology: Pairing LED and Laser technology, HORIZON Ultra delivers the ultimate color accuracy, brightness, and color gamut for a visual experience you’ll never forget.
    • Intelligent Screen Adaption 3.0: Our upgraded ISA technology smoothly optimizes projector environmental adaptability, easy usage, wall color adjustment, optical zoom, and other ISA features like never before!
    • Dual 12W Harman Kardon Speakers: Combined with DTS Studio Sound Technology, HORIZON Ultra’s two full-range built-in speakers provide three-dimensional surround sound and the unforgettable theater experience you deserve.
    AED 12,199.00 AED 12,808.95
  • Roku Smart Home 5-Piece Home Monitoring System Bundle Wi-Fi®-Enabled Indoor Battery-Powered with Free Self-Monitoring

    Roku Smart Home Monitoring System SE 5-Piece Home Monitoring System Bundle Wi-Fi®-Enabled Indoor Battery-Powered with Free Self-Monitoring

    • Easy entry and motion detection
    • Free self-monitoring
    • Professional monitoring powered by Noonlight
    • Simple, DIY installation
    • Long battery life
    • Instant notifications
    • Easily expandable
    • Voice control works with Google Assistant
    AED 799.00 AED 838.95
  • Xgimi Aura Projector 2400ANSI Lumens 4K Laser Projector For Home Cinema

    Xgimi Aura Projector 2400ANSI Lumens 4K Laser Projector For Home Cinema

    • The Best 4K Experience: Advanced ALPD technology delivers staggeringly crisp 4K UHD and life-like colors for unforgettable movie nights.
    • Fits Into Any Home Decor: Features XGIMI’s award-winning sleek build, transforming any room into a high-end theater.
    • Exceptional Brightness: Packed with bright 2400 ANSI lumens to perfectly illuminate your content with stellar detail any time of day.
    • Cinematic Sound: Harman Kardon’s sound with 2 tweeters and 2 woofers at 15W each unlocks rich audio so you can hear and feel more.
    • Android TVâ„¢: Enjoy simple access to 5000+ apps like Disney+, HBO Max, and YouTube through the easy-to-use Android TVâ„¢ OS.
    AED 12,499.00 AED 13,123.95
  • New Apple Watch Ultra GPS + Cellular, 49mm Titanium Case with Starlight Alpine Loop - Large

    New Apple Watch Ultra GPS + Cellular, 49mm Titanium Case with Starlight Alpine Loop – Large

    • Specialized features, sensors, and three new bands designed for exploration, adventure, and endurance
    • 49mm aerospace-grade titanium case for an ideal balance of weight, strength, and corrosion resistance
    • The largest, brightest Apple Watch display for improved legibility in all conditions
    • Up to 36 hours of battery life for normal use along with low-power settings for even longer battery life
    • Precision dual-frequency GPS system provides accurate location for calculating distance, pace, and route maps
    AED 4,320.00 AED 4,536.00

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