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By Judy Strauss , Raymond Frost
Sold By:  FriendshipBookshop
SKU: FB101 Category: Tag:

AED 125.00AED 260.00 AED 125.00 (-52%)

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For courses in Internet Marketing or E-marketing.

Traditional marketing coverage with an e-marketing twist.

Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing.

The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.


Additional information

Weight0.215 kg
Dimensions27.5 × 0.14 × 0.4 cm

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