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AED 260.00 AED 125.00 (-52%)
By Judy Strauss , Raymond Frost
For courses in Internet Marketing or E-marketing.
Traditional marketing coverage with an e-marketing twist.
Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing.
The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.
|Dimensions||27.5 × 0.14 × 0.4 cm|
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