Marketing Management in the Arab World
AED 450.00 AED 150.00 (-67%)
By Salah Hassan , By (author) Imad Baalbaki , By (author) Hamed Shamma , By (author) Philip Kotler , By (author) Kevin Keller
This first edition of Marketing Management offers a unique perspective on the people, the markets, and culture of the Arab world. The adapting authors of this book, Baalbaki, Shamma and Hassan, have first-hand experience of the region and have used this knowledge to create a resource especially designed for this part of the world. Available in summer 2012, this book is a first of its kind, combining international marketing theory with an Arab perspective.
|Dimensions||27.5 × 0.025 × 0.5 cm|
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