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  • Differentiated Science Inquiry

    This book will help primary school teachers of science gain the skills and knowledge needed to both incorporate inquiry-based instruction into their classrooms and to differentiate such instruction to more effectively meet the needs of all students. The author introduces differentiated inquiry and show teachers how to develop and customize learning choices that best fit their students’ individual styles and comfort levels.

    Differentiated inquiry is based on the belief that when students are provided with choice in instructional options they are more engaged and committed to completing the task at hand. This, in turn, increases student motivation, interest in science, and a desire for students to achieve at higher levels.

    AED 95.00AED 175.00 AED 95.00
  • Differential Equations and Boundary Value Problems : Computing and Modeling

    For introductory courses in Differential Equations.

    This best-selling text by these well-known authors blends the traditional algebra problem solving skills with the conceptual development and geometric visualization of a modern differential equations course that is essential to science and engineering students. It reflects the new qualitative approach that is altering the learning of elementary differential equations, including the wide availability of scientific computing environments like Maple, Mathematica, and MATLAB. Its focus balances the traditional manual methods with the new computer-based methods that illuminate qualitative phenomena and make accessible a wider range of more realistic applications. Seldom-used topics have been trimmed and new topics added: it starts and ends with discussions of mathematical modeling of real-world phenomena, evident in figures, examples, problems, and applications throughout the text.

    AED 95.00AED 175.00 AED 95.00
  • Development through Adulthood : An Integrative Sourcebook

    From love, parenthood, life crises, fulfilment, funerals, friendships, retirement, birth and death, these experiences are just a glimpse at the various developmental stages covered by this illuminating textbook of the stages during adulthood that contain some of the most pivotal and formative years of our entire lives. What, then, are their psychological consequences, and how can intangible experiences such as these be reliably described, explained and understood in psychological research? In this unique text, author Oliver Robinson authoritatively and fluently guides the reader through the interdependent areas of our cognitive, psychological, social, cultural and moral lives that constitute this fascinating area in psychology. This book delivers an interdisciplinary understanding of the changes that occur across the human life span as well as the psychological research tools needed to measure them. Providing an empirical analysis, this text considers models for understanding behaviour and development, methods of collecting data and study design.

    This is invaluable reading for students studying human development, gerontology or an applied social science. Academically rigorous and elegantly written, it is the perfect guide to classic and current research in adult development. The first of its kind in the UK market, this accessible and fascinating book is essential reading for those interested in fully understanding adulthood and ageing.

    AED 125.00AED 275.00 AED 125.00
  • Developing as a Reflective Early Years Professional : A Thematic Approach

    An up to date and accessible text that takes a critical approach to key themes within the early years, with a focus on reflective practice. The early years sector is subject to constant government scrutiny and policy review. Sound reflective skills can empower practitioners at all levels and the sector as a whole to respond confidently to change. In addition, the introduction of the new Early Years Foundation Stage has enshrined within it the concept of reflective practice and the new Ofsted inspection schedule highlights the importance of self-evaluation and of being part of a reflective team. The text examines theories and research into the nature of reflective practice, how it can be used and how it can improve practice and produce a more responsive and thoughtful, research-based workforce for young children and their families. A range of themes, including global childhood poverty, observation and assessment, leadership, and multi-professional working, are then explored, highlighting the importance and application of reflection throughout these areas of research and practice.

    AED 125.00AED 265.00 AED 125.00
  • Customer Relationship Management

    This definitive textbook explains what CRM is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support customer management strategies and objectives. It also looks comprehensively at how CRM can be used throughout the customer life-cycle stages of customer acquisition, retention and development and how the management disciplines- marketing, sales, IT, change management, human resource, customer service, accounting, and strategic management are implicated in this. This completely revised edition also includes:

    * A Tutor Resource pack available to instructors who adopt this text

    * Case examples illustrating CRM in practice

    * Screenshots of CRM software applications and reviews of technology applications deployed in marketing, sales and customer service

    Student readers will enjoy the logical structure, easy accessibility and case illustrations. Managers will appreciate the book’s freedom from CRM vendor and consultant bias and the independent guidance it provides to those involved in CRM programs and system implementations. This second edition has been completely revised and updated with eight new chapters.

    AED 155.00AED 395.00 AED 155.00
  • Cryptography and Network Security: Principles and Practice

    For one-semester, undergraduate- or graduate-level courses in Cryptography, Computer Security, and Network Security

    A practical survey of cryptography and network security with unmatched support for instructors and students

    In this age of universal electronic connectivity, viruses and hackers, electronic eavesdropping, and electronic fraud, security is paramount. This text provides a practical survey of both the principles and practice of cryptography and network security. First, the basic issues to be addressed by a network security capability are explored through a tutorial and survey of cryptography and network security technology. Then, the practice of network security is explored via practical applications that have been implemented and are in use today. An unparalleled support package for instructors and students ensures a successful teaching and learning experience.

    Teaching and Learning Experience

    To provide a better teaching and learning experience, for both instructors and students, this program will:

    Support Instructors and Students: An unparalleled support package for instructors and students ensures a successful teaching and learning experience.
    Apply Theory and/or the Most Updated Research: A practical survey of both the principles and practice of cryptography and network security.
    Engage Students with Hands-on Projects: Relevant projects demonstrate the importance of the subject, offer a real-world perspective, and keep students interested.

    AED 155.00AED 425.00 AED 155.00
  • Critical Psychology : An Introduction

    Electronic Inspection Copy available for instructors here

    `Do read this book – it will refresh you if you have not come across critical psychology before. If you are already “critical”, this is an excellent, up-to-date overview of the area’ – THE (Times Higher Education)

    ‘An excellent book in all respects – compulsory reading for scholars interested in a socio-political contextual analysis of complex human behaviour’ –

    Professor David F Marks, City University, London

    ‘The arrival of a Second Edition of this classic is an exciting event. The editors have assembled a world class array of authors to bring students to the forefront of critical scholarship today. Adding to the work’s lustre are fresh new chapters on critical social issues, along with a set of new pedagogical aids. Bravo!’ –

    Kenneth J. Gergen, Senior Research Professor, Swarthmore College

    The Second Edition of Critical Psychology extends the original’s comprehensive and accessible critique of mainstream psychology. Fully revised, reconfigured and expanded, the Second Edition explores critical psychology’s continued growth and diversification, offering practical advice, and noting significant theoretical and political dilemmas confronting critical psychologists today.

    While other texts focus on narrower specialties within critical psychology or on specific theoretical or methodological perspectives, Critical Psychology retains its focus on critical psychology as a whole.

    Key features of the new edition include:

    – each chapter now also includes a summary of main points, a glossary of important terms, suggested readings and Internet sites, and questions for discussion

    – the book’s contributors – most of them new – have thoroughly updated the original chapters and provide multiple perspectives on critical psychology’s core concerns

    – reflecting recent developments, Parts Three and Four are completely new to this edition. Part Three provides in-depth coverage of critical psychology’s relevance to social justice, focusing on the issues of race, class, gender, disability, colonization/globalization, human rights/social justice in post-conflict settings, and oppression/empowerment in mental health systems. Part Four examines critical psychology practice, from theory, methodology and therapy to community organizing and the politics of resistance.

    AED 150.00AED 325.00 AED 150.00
  • Critical Debates in Tourism

    In this volume tourism experts collectively discuss and debate some intriguing questions that the tourism industry poses, such as the relevance of mass tourism, the dilemma of authenticity, whether small tourism is beautiful, whether volunteer tourism is benign, whether tourism contributes to climate change, as well as many others. The book brings together the expertise of 35 renowned international scholars of tourism to examine these perplexing issues. Multidisciplinary in its content, it touches upon anthropology, sociology, geography, climatology, biosciences, and planning and development aspects of tourism. The book provides a dialogue for an academic discussion which challenges research conservatism and stereotypes in tourism studies. It will encourage scholars to test the consistency of critical notions whose heuristic value is often taken for granted. The book will benefit graduates, research scholars and those involved in organizing the industry sustainably.

    AED 95.00AED 195.00 AED 95.00
  • Contemporary Strategy Analysis : Text and Cases Edition

    This popular casebook which illustrates the key strategic management concepts and frameworks is now available in a new and updated edition. This title: now includes new case studies on Manchester United, Raisio and the Launch of Benecol Margarine, American Apparel and Outback Steakhouse as well as updated and more condensed versions of cases included in the previous edition; demonstrates current business theory using real business situations, focusing on well-known companies from North America, Europe and Asia; and, can be used to accompany the textbook Contemporary Strategy Analysis or as a stand-alone text.

    AED 85.00AED 165.00 AED 85.00

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