• Formovie Pocket Laser Projector P1 800 ANSI Lumens ALPD Smart Portable Mini Cinema Support Wireless Screen Casting

    Formovie Pocket Laser Projector P1 800 ANSI Lumens ALPD Smart Portable Mini Cinema Support Wireless Screen Casting

    • Up to 100” large screen
    • ALPD® light source
    • 800 lumens
    • Built-in speaker
    • Support wireless screen casting
    • Type-C charging port
    AED 2,099.00 AED 2,099.00
  • Beats Studio Pro - Wireless Bluetooth Noise Cancelling Headphones - Personalized Spatial Audio, USB-C Lossless Audio, Apple & Android Compatibility, Up to 40 Hours Battery Life - Black

    Beats Studio Pro – Wireless Bluetooth Noise Cancelling Headphones – Personalized Spatial Audio, USB-C Lossless Audio, Apple & Android Compatibility, Up to 40 Hours Battery Life – Black

    • BEATS’ CUSTOM ACOUSTIC PLATFORM delivers rich, immersive sound whether you’re listening to music or taking calls.
    • LOSSLESS AUDIO via USB-C plus three distinct built-in sound profiles to enhance your listening experience
    • HEAR WHAT YOU WANT with two distinct listening modes: fully-adaptive Active Noise Cancelling (ANC) and Transparency mode
    • ENHANCED COMPATIBILITY with one-touch pairing and a robust set of native Apple and Android features
    • PERSONALIZED SPATIAL AUDIO with dynamic head tracking place you at the center of an immersive 360-degree listening experience
    • LONGER LISTENING – Up to 40 hours total battery life. A 10-minute Fast Fuel charge provides up to 4 hours of additional playback.
    • LOUD AND CLEAR – Voice-targeting mics precisely filter background noise for crisp, clear call performance
    • ON DEVICE CONTROLS – Take calls, control your music, and activate Siri with the multi-function on-ear controls
    • WIRELESSLY CONNECT to more devices with Industry-leading wireless Class 1 Bluetooth for extended range and fewer dropouts
    • WHAT’S IN THE BOX: Beats Studio Pro Wireless headphones, Woven carrying case, 3.5mm audio cable, Universal USB-C charging cable, Quick Start Guide, Warranty Card
    AED 1,499.00 AED 1,499.00
  • Beats Studio Pro - Wireless Bluetooth Noise Cancelling Headphones - Personalized Spatial Audio, USB-C Lossless Audio, Apple & Android Compatibility, Up to 40 Hours Battery Life - Deep Brown

    Beats Studio Pro – Wireless Bluetooth Noise Cancelling Headphones – Personalized Spatial Audio, USB-C Lossless Audio, Apple & Android Compatibility, Up to 40 Hours Battery Life – Deep Brown

    • BEATS’ CUSTOM ACOUSTIC PLATFORM delivers rich, immersive sound whether you’re listening to music or taking calls.
    • LOSSLESS AUDIO via USB-C plus three distinct built-in sound profiles to enhance your listening experience
    • HEAR WHAT YOU WANT with two distinct listening modes: fully-adaptive Active Noise Cancelling (ANC) and Transparency mode
    • ENHANCED COMPATIBILITY with one-touch pairing and a robust set of native Apple and Android features
    • PERSONALIZED SPATIAL AUDIO with dynamic head tracking place you at the center of an immersive 360-degree listening experience
    • LONGER LISTENING – Up to 40 hours total battery life. A 10-minute Fast Fuel charge provides up to 4 hours of additional playback.
    • LOUD AND CLEAR – Voice-targeting mics precisely filter background noise for crisp, clear call performance
    • ON DEVICE CONTROLS – Take calls, control your music, and activate Siri with the multi-function on-ear controls
    • WIRELESSLY CONNECT to more devices with Industry-leading wireless Class 1 Bluetooth for extended range and fewer dropouts
    • WHAT’S IN THE BOX: Beats Studio Pro Wireless headphones, Woven carrying case, 3.5mm audio cable, Universal USB-C charging cable, Quick Start Guide, Warranty Card
    AED 1,499.00 AED 1,499.00
  • Beats Studio Pro - Wireless Bluetooth Noise Cancelling Headphones - Personalized Spatial Audio, USB-C Lossless Audio, Apple & Android Compatibility, Up to 40 Hours Battery Life - Navy

    Beats Studio Pro – Wireless Bluetooth Noise Cancelling Headphones – Personalized Spatial Audio, USB-C Lossless Audio, Apple & Android Compatibility, Up to 40 Hours Battery Life – Navy

    • BEATS’ CUSTOM ACOUSTIC PLATFORM delivers rich, immersive sound whether you’re listening to music or taking calls.
    • LOSSLESS AUDIO via USB-C plus three distinct built-in sound profiles to enhance your listening experience
    • HEAR WHAT YOU WANT with two distinct listening modes: fully-adaptive Active Noise Cancelling (ANC) and Transparency mode
    • ENHANCED COMPATIBILITY with one-touch pairing and a robust set of native Apple and Android features
    • PERSONALIZED SPATIAL AUDIO with dynamic head tracking place you at the center of an immersive 360-degree listening experience
    • LONGER LISTENING – Up to 40 hours total battery life. A 10-minute Fast Fuel charge provides up to 4 hours of additional playback.
    • LOUD AND CLEAR – Voice-targeting mics precisely filter background noise for crisp, clear call performance
    • ON DEVICE CONTROLS – Take calls, control your music, and activate Siri with the multi-function on-ear controls
    • WIRELESSLY CONNECT to more devices with Industry-leading wireless Class 1 Bluetooth for extended range and fewer dropouts
    • WHAT’S IN THE BOX: Beats Studio Pro Wireless headphones, Woven carrying case, 3.5mm audio cable, Universal USB-C charging cable, Quick Start Guide, Warranty Card
    AED 1,499.00 AED 1,499.00
  • Beats Studio Pro - Wireless Bluetooth Noise Cancelling Headphones - Personalized Spatial Audio, USB-C Lossless Audio, Apple & Android Compatibility, Up to 40 Hours Battery Life - Sandstone

    Beats Studio Pro – Wireless Bluetooth Noise Cancelling Headphones – Personalized Spatial Audio, USB-C Lossless Audio, Apple & Android Compatibility, Up to 40 Hours Battery Life – Sandstone

    • BEATS’ CUSTOM ACOUSTIC PLATFORM delivers rich, immersive sound whether you’re listening to music or taking calls.
    • LOSSLESS AUDIO via USB-C plus three distinct built-in sound profiles to enhance your listening experience
    • HEAR WHAT YOU WANT with two distinct listening modes: fully-adaptive Active Noise Cancelling (ANC) and Transparency mode
    • ENHANCED COMPATIBILITY with one-touch pairing and a robust set of native Apple and Android features
    • PERSONALIZED SPATIAL AUDIO with dynamic head tracking place you at the center of an immersive 360-degree listening experience
    • LONGER LISTENING – Up to 40 hours total battery life. A 10-minute Fast Fuel charge provides up to 4 hours of additional playback.
    • LOUD AND CLEAR – Voice-targeting mics precisely filter background noise for crisp, clear call performance
    • ON DEVICE CONTROLS – Take calls, control your music, and activate Siri with the multi-function on-ear controls
    • WIRELESSLY CONNECT to more devices with Industry-leading wireless Class 1 Bluetooth for extended range and fewer dropouts
    • WHAT’S IN THE BOX: Beats Studio Pro Wireless headphones, Woven carrying case, 3.5mm audio cable, Universal USB-C charging cable, Quick Start Guide, Warranty Card
    AED 1,499.00 AED 1,499.00
  • Formovie THEATER: Ultimate 4K UHD Triple Color Laser Projector ALPD® 4.0 RGB+ |150” Projection | 2800 ANSI Lumens | Dolby Atmos | Certified AndroidTV 11.0 | Google Assistant Far-field Voice Control

    Formovie THEATER: Ultimate 4K UHD Triple Color Laser Projector ALPD® 4.0 RGB+ |150” Projection | 2800 ANSI Lumens | Dolby Atmos | Certified AndroidTV 11.0 | Google Assistant Far-field Voice Control

    • Laser Ultra Short Throw Projector: Formovie THEATER has a throw ratio of 0.23:1, enabling it to throw a 100” projection with an ultra short throw distance of just 9”. Its maximum projection size is 150”. Best of all, the Formovie THEATER is wireless, with a hassle-free installation suitable for any environment.
    • Laser ProjeALPD 4.0 RGB+ Triple Color Laser Light Source Technology: Formovie THEATER uses the latest ALPD 4.0 triple laser light source technology, which is 30% more powerful than ALPD 3.0. Formovie THEATER covers 107% of Rec.2020, the parameter value for ultra-high definition TV systems, offering over 1.07 billion colors for superior contrast and color accuracy
    • 4K UHD Picture: Our 4K UHD and speckle elimination technology ensures that the Formovie casts images with incredible brightness and precision.
    • 2800 ANSI Lumens, Crisp and Clear Anytime: Formovie displays vibrant and bright colors in daylight, and even in ambient light.
    • Sound by Bowers & Wilkins: Beautifully-designed speakers designed and tuned by the engineers at Bowers & Wilkins:Android TV 11.0 Formovie is equipped with Certified Android TV 11.0, Google Play, and Chromecast to bring you the ultimate entertainment experience on the large screen. With thousands of apps such as Disney+, HBO, Hulu and YouTube, you’ll never run out of things to watch. for people who love music.
    AED 13,499.00 AED 13,499.00
  • NIVEA Creme Moisturising Cream, Universal All Pourpose Face Body Hands, Tin 150ml

    NIVEA Creme Moisturising Cream, Universal All Pourpose Face Body Hands, Tin 150ml

    • MOISTURIZING TECHNOLOGY: thick and rich formula with the skin related Eucerit, Panthenol and Glycerin
    • FOR DAILY USE: mild formula ideal to be used all over the face, hands and body, especially on rough spots such as knees, feet, elbows and hands
    • RESULT: intensive moisturization, smooth and soft skin, nutrition and protection against rough and dry feel
    • PRESERVATIVE-FREE: free from preservatives and suitable for children’s skin
    • DERMATOLOGICALLY APPROVED: creamy moisturizer dermatologically tested and approved for all skin types
    AED 19.00 AED 19.00
  • NIVEA MEN Antiperspirant Roll-on for Men, Fresh Active Fresh Scent, 50ml

    NIVEA MEN Antiperspirant Roll-on for Men, Fresh Active Fresh Scent, 50ml

    • Formula provides reliable 48hour anti-perspirant protection
    • Provides long-lasting freshness with ocean extracts
    • For a whole day fresh feeling
    • No alcohol or colourants
    • Skin compatibility dermatologically proven
    AED 22.00 AED 22.00
  • NIVEA Deodorant Roll-on for Women, Fresh Natural Ocean Extracts, 2x50ml

    NIVEA Deodorant Roll-on for Women, Fresh Natural Ocean Extracts, 2x50ml

    • The formula provides reliable 48hour antiperspirant protection
    • Infused with ocean extracts for long-lasting freshness
    • Fresh feeling all day long
    • No alcohol or colorants
    • Skin compatibility dermatologically proven
    AED 25.00 AED 25.00
  • NIVEA Moisturising Cream, Soft Refreshing, Jar 300ml

    NIVEA Moisturising Cream, Soft Refreshing, Jar 300ml

    • ENRICHED WITH: Vitamin E and Jojoba Oil to keep skin moisturized every day
    • FOR DAILY USE: nourishing and intensive moisturizing formula ideal to be used all over the face, hands and body
    • RESULT: intensively nourishes your skin with a highly effective freshness kick
    • ABSORBS QUICKLY into the skin, making the skin feel smooth and moisturized
    • DERMATOLOGICALLY APPROVED: creamy moisturizer dermatologically tested and approved for all skin types
    AED 20.00 AED 20.00
  • NIVEA MEN Antiperspirant Spray for Men, Black & White Invisible Protection Original, 150ml

    NIVEA MEN Antiperspirant Spray for Men, Black & White Invisible Protection Original, 150ml

    • New 5in1 formula: anti-odour, anti-sweat, anti-stains, anti-residues, anti-irritation
    • Provides reliable 48hour antiperspirant protection
    • White mark protection on black and anti-yellow staining on white
    • No ethyl alcohol or colorants
    • Skin compatibility dermatologically proven
  • Marketing Strategy & Competitive Positioning

    By Graham Hooley , By (author) Brigitte Nicoulaud , By (author) Nigel Piercy

    AED 145.00AED 350.00 AED 145.00

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